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scissortech.ca website review

Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 71 checks

This review found 35 issues worth fixing on scissortech.ca, 10 of them high impact, across 71 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.1 sJul 11Oct 241.2 s
Show as table
DateReal-visitor load time (LCP)
Jul 11, 20261.6 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.2 s
Oct 24, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
105 ms94 msJul 11Oct 24100 ms
Show as table
DateReal-visitor tap response (INP)
Jul 11, 2026104 ms
Jul 18, 202697 ms
Aug 1, 202695 ms
Oct 24, 2026100 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of scissortech.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. scissortech.ca at 0.4 s0.4 s
  2. scissortech.ca at 0.8 s0.8 s
  3. scissortech.ca at 1.1 s1.1 s
  4. scissortech.ca at 1.5 s1.5 s
  5. scissortech.ca at 1.9 s1.9 s
  6. scissortech.ca at 2.3 s2.3 s
  7. scissortech.ca at 2.6 s2.6 s
  8. scissortech.ca at 3.0 s3.0 s

Speed

12 to fix50
  • Use efficient cache lifetimes

    4.4 s · 797 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (797 KiB).

  • Reduce unused JavaScript

    4.2 s · 858 KiB

    About 858 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, amaicdn.com and Klaviyo and others), adding 1.6 MB and 825 ms of main-thread time.

  • Render-blocking requests

    900 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Legacy JavaScript

    700 ms · 146 KiB

    Polyfills for old browsers add 146 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 700 ms faster on a phone.

  • Improve image delivery

    600 ms · 93 KiB

    5 images could be 93 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 75 KiB

    About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 384 ms

    384 ms

    Google Tag Manager costs a phone 384 ms of main-thread work and 518 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,936 HTML elements

    The page has 2,936 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • amaicdn.com adds 194 ms

    194 ms

    amaicdn.com costs a phone 194 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix52
  • Largest Contentful Paint: 19.3 s

    19.3 s

    Your largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 520 ms

    520 ms

    Scripts block taps and scrolling for 520 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 100 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 3.3 MB in 223 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 223 requests on a phone: scripts 2.0 MB (80), other files 674 KiB (75) and images 324 KiB (44). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8483
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 24 text elements with low contrast

    24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8580
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (241 characters)

    Your meta description is 241 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (ItemList, Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://scissortech.ca/search?q={search_term_string}")”.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 280 internal links, 5 external

    The homepage links to 280 pages on scissortech.ca and 5 external pages.

5 checks passed
  • Title: 58 characters

    Your title is a healthy 58 characters: “Professional Hairdressing Scissors | Hair Cutting Scissors”.

  • Canonical URL set

    The canonical URL is https://scissortech.ca/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://scissortech.ca/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://scissortech.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without an H1

    https://scissortech.ca/collections/matsui-scissors and https://scissortech.ca/pages/brands have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • A 8-field form

    Your longest form asks for 8 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

4 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop All Matsui Scissors”, “contact” and “Contact us”.

  • Social proof on the page

    Social proof on the homepage: 90 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scissortech.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Also Bought · cloudfront.net · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2020.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on scissortech.ca, including 18 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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