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scmc.com.au website review

Visit site (opens in a new tab)Reviewed 24 October 202640 issues · 89 checks

This review found 40 issues worth fixing on scmc.com.au, 17 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s929 msMay 2Oct 171.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.1 s
May 9, 20261.1 s
May 16, 20261.1 s
May 23, 20261.2 s
May 30, 20261.1 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 2026975 ms
Jun 27, 2026991 ms
Jul 4, 2026992 ms
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.1 s
Aug 8, 20261.0 s
Aug 15, 2026990 ms
Aug 22, 20261.0 s
Aug 29, 20261.0 s
Sep 5, 20261.1 s
Sep 12, 20261.2 s
Sep 19, 20261.1 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
105 ms86 msMay 2Oct 17103 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202696 ms
May 9, 202696 ms
May 16, 202696 ms
May 23, 202696 ms
May 30, 202695 ms
Jun 6, 202688 ms
Jun 13, 202689 ms
Jun 20, 202690 ms
Jun 27, 202689 ms
Jul 4, 202695 ms
Jul 11, 202696 ms
Jul 18, 2026101 ms
Jul 25, 2026101 ms
Aug 1, 2026101 ms
Aug 8, 202695 ms
Aug 15, 202689 ms
Aug 22, 202691 ms
Aug 29, 202689 ms
Sep 5, 202698 ms
Sep 12, 202696 ms
Sep 19, 2026103 ms
Sep 26, 202697 ms
Oct 3, 202697 ms
Oct 10, 2026103 ms
Oct 17, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of scmc.com.au (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. scmc.com.au at 1.3 s1.3 s
  2. scmc.com.au at 2.6 s2.6 s
  3. scmc.com.au at 3.9 s3.9 s
  4. scmc.com.au at 5.2 s5.2 s
  5. scmc.com.au at 6.5 s6.5 s
  6. scmc.com.au at 7.8 s7.8 s
  7. scmc.com.au at 9.1 s9.1 s
  8. scmc.com.au at 10.3 s10.3 s

Speed

10 to fix36
  • Reduce unused JavaScript

    13.8 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 13.8 s faster on a phone.

  • Improve image delivery

    4.2 s · 1.1 MB

    5 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.2 s faster on a phone.

  • Google Maps adds 1.3 s

    1.3 s

    Google Maps costs a phone 1.3 s of main-thread work and 1.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.4 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36 (desktop: 19). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Maps, Google CDN and Google Tag Manager and others), adding 3.5 MB and 2.8 s of main-thread time.

  • Google CDN adds 894 ms

    894 ms

    Google CDN costs a phone 894 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    950 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 950 ms).

  • Google Tag Manager adds 434 ms

    434 ms

    Google Tag Manager costs a phone 434 ms of main-thread work and 443 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 40 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (40 KiB).

  • Reduce unused CSS

    150 ms · 15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 227 ms

    227 ms

    Your server sent the HTML in 227 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 30.1 s

    30.1 s

    Your largest element takes 30.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 31.9 s

    31.9 s

    The page becomes fully interactive after 31.9 s. Good is under 3.8 s.

  • Speed Index: 13.0 s

    13.0 s

    Visually, the page fills in at 13.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 96 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 65 ms

    65 ms

    Real visitors wait 65 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 570 ms

    570 ms

    Real visitors wait 570 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.061

    0.061

    The layout barely moves while loading (CLS 0.061, good is under 0.1).

Images and page weight

4 to fix33
  • Page weight: 5.8 MB in 108 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 108 requests on a phone: scripts 3.3 MB (63), images 2.0 MB (23) and other files 355 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    562 KiB

    2 images are downloaded at several times the size a phone draws them, for example iStock-517598812.jpg at 2,000 px wide, shown at 370 px. Resized copies would save about 562 KiB.

  • 4 images in older formats

    4 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 198.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7388
  • Frames without titles

    4 frames have no title, so screen-reader users cannot tell what they contain.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (44 elements)

    All page content should be contained by landmarks: 44 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7787
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (178 characters)

    Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 73 internal links, 10 external

    The homepage links to 73 pages on scmc.com.au and 10 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “ABOUT SOUTH COAST MEDICAL”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “South Coast Medical Group | Medical Practitioners”.

  • Canonical URL set

    The canonical URL is http://www.scmc.com.au/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.scmc.com.au/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.scmc.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,028 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 2 pages share a meta description

    https://www.scmc.com.au/menopause-perimenopause and https://www.scmc.com.au/weight-management use the same meta description. A description written for each page earns more clicks.

  • 7 links to non-canonical URLs

    Your homepage links to 7 pages by a URL that isn't their canonical one, for example https://www.scmc.com.au/womens-health, whose canonical is https://www.scmc.com.au/womens-health-clinic. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 10 pages without an H1

    https://www.scmc.com.au/services, https://www.scmc.com.au/womens-health, https://www.scmc.com.au/menopause-perimenopause, https://www.scmc.com.au/mens-health, https://www.scmc.com.au/family-planning and https://www.scmc.com.au/chronic-disease-management and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    22 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 868 words of copy

    The homepage carries about 868 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book An Appointment” and “Contact”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Book An Appointment”, “Contact” and “Enquire Today!”.

  • 2 short forms

    2 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 2 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scmc.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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