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scivation.com website review

Visit site (opens in a new tab)Reviewed 6 November 202634 issues · 84 checks

This review found 34 issues worth fixing on scivation.com, 11 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
148 ms106 msMay 16Oct 31143 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026111 ms
May 23, 2026112 ms
May 30, 2026112 ms
Jun 6, 2026114 ms
Jun 13, 2026117 ms
Jun 20, 2026115 ms
Jun 27, 2026115 ms
Jul 4, 2026118 ms
Jul 11, 2026117 ms
Jul 18, 2026118 ms
Jul 25, 2026117 ms
Aug 1, 2026118 ms
Aug 8, 2026120 ms
Aug 15, 2026120 ms
Aug 22, 2026120 ms
Aug 29, 2026121 ms
Sep 5, 2026121 ms
Sep 12, 2026128 ms
Sep 19, 2026129 ms
Sep 26, 2026131 ms
Oct 3, 2026129 ms
Oct 10, 2026130 ms
Oct 17, 2026134 ms
Oct 24, 2026137 ms
Oct 31, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of scivation.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. scivation.com at 0.4 s0.4 s
  2. scivation.com at 0.8 s0.8 s
  3. scivation.com at 1.1 s1.1 s
  4. scivation.com at 1.5 s1.5 s
  5. scivation.com at 1.9 s1.9 s
  6. scivation.com at 2.3 s2.3 s
  7. scivation.com at 2.6 s2.6 s
  8. scivation.com at 3.0 s3.0 s

Speed

10 to fix56
  • Render-blocking requests

    1.8 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Reduce unused JavaScript

    450 ms · 921 KiB

    About 921 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and iovation and others), adding 1.7 MB and 1.0 s of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    150 ms · 685 KiB

    40 files are served with short cache lifetimes, so returning visitors download them again (685 KiB).

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    292 KiB

    4 images could be 292 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 185 ms

    185 ms

    Google Tag Manager costs a phone 185 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • narvar.com adds 117 ms

    117 ms

    narvar.com costs a phone 117 ms of main-thread work and 465 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 111 ms

    111 ms

    Google CDN costs a phone 111 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 88 KiB

    About 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    150 ms · 38 KiB

    38 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    61 KiB

    Polyfills for old browsers add 61 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 27.8 s

    27.8 s

    The page becomes fully interactive after 27.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.2 s

    7.2 s

    Your largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Recovery that goes further than hydration* | Incredible Fla…”.

  • Total Blocking Time: 643 ms

    643 ms

    Scripts block taps and scrolling for 643 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 175 ms

    175 ms

    Real visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 631 ms

    631 ms

    Real visitors wait 631 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.091

    0.091

    The layout barely moves while loading (CLS 0.091, good is under 0.1).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix60
  • Page weight: 4.5 MB in 375 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 375 requests on a phone: scripts 2.4 MB (121), other files 939 KiB (170) and images 590 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    338 KiB

    5 images are downloaded at several times the size a phone draws them, for example Cobrand_0462_Digital_AugustDTC_XTEND_BackToSport_WebBanner_M at 1,667 px wide, shown at 390 px. Resized copies would save about 338 KiB.

  • 4 images in older formats

    4 images (481 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9192
  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8383
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (76 characters)

    Your title is 76 characters, so Google will cut it off around 60: “XTEND | The Official Hydration + BCAA Recovery Brand of Champions – Cellucor”.

  • 83 internal links, 9 external

    The homepage links to 83 pages on scivation.com and 9 external pages.

6 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “XTEND is the World's #1 BCAA Brand and our award-winning products with 7g BCAAs are designed to help you refuel, repair…”.

  • Canonical URL set

    The canonical URL is https://cellucor.com/pages/xtend.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://cellucor.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (748 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://cellucor.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://cellucor.com/pages/performance-energy-bundle, https://cellucor.com/pages/c4-supps, https://cellucor.com/collections/hydration and https://cellucor.com/collections/xtend-hydration-recovery have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /, https://cellucor.com/pages/performance-energy-bundle, https://cellucor.com/pages/c4-energy, https://cellucor.com/pages/c4-supps and https://cellucor.com/pages/cellucor-subscribe-save have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 1 broken image

    1 image failed to load on a phone, for example https://segment.prod.bidr.io/associate-segment?buzz_key=tatari&segment_key=tatari-4492&value=&uncacheplz=7697891312.

  • 10 small tap targets

    10 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 482 words of copy

    The homepage carries about 482 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW →” and “Shop Hydration & Recovery”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “SHOP NOW”, “SHOP NOW →” and “Shop By Product”.

  • 9 short forms

    9 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 46 cookies set on arrival

    46

    Opening the homepage sets 46 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 82 other companies contacted

    Loading the homepage contacts 82 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scivation.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blotout Edgetag · Littledata The Data Layer · Gorgias Live Chat Helpdesk · Geoip Country Redirect · Klaviyo Email Marketing Sms · Applovin Shop Integration · Narvar Extensions · nofraud.com · amazonaws.com · stamped.io · rechargecdn.com · printful.com · govx.com · cloudfront.net · tible.tech · curalate.com · retention.com · bazaarvoice.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Austin

Upkeep, stack, hiring and company data from programmable.info

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