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scivation.com website review
Visit site (opens in a new tab)Reviewed 6 November 202634 issues · 84 checks
This review found 34 issues worth fixing on scivation.com, 11 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #63,760 of 96,620 reviewed websitesbeats 30%
- #38,856 of 52,397 online storesbeats 22%
- #36,569 of 47,471 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 111 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 117 ms |
| Jun 20, 2026 | 115 ms |
| Jun 27, 2026 | 115 ms |
| Jul 4, 2026 | 118 ms |
| Jul 11, 2026 | 117 ms |
| Jul 18, 2026 | 118 ms |
| Jul 25, 2026 | 117 ms |
| Aug 1, 2026 | 118 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 120 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 128 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 131 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 130 ms |
| Oct 17, 2026 | 134 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.8 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Reduce unused JavaScript
450 ms · 921 KiBAbout 921 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and iovation and others), adding 1.7 MB and 1.0 s of main-thread time.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
150 ms · 685 KiB40 files are served with short cache lifetimes, so returning visitors download them again (685 KiB).
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
292 KiB4 images could be 292 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 185 ms
185 msGoogle Tag Manager costs a phone 185 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
narvar.com adds 117 ms
117 msnarvar.com costs a phone 117 ms of main-thread work and 465 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 111 ms
111 msGoogle CDN costs a phone 111 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 88 KiBAbout 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Duplicated JavaScript
150 ms · 38 KiB38 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.
Legacy JavaScript
61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 27.8 s
27.8 sThe page becomes fully interactive after 27.8 s. Good is under 3.8 s.
Largest Contentful Paint: 7.2 s
7.2 sYour largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Recovery that goes further than hydration* | Incredible Fla…”.
Total Blocking Time: 643 ms
643 msScripts block taps and scrolling for 643 ms in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 4.1 s
4.1 sVisually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 175 ms
175 msReal visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 631 ms
631 msReal visitors wait 631 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.091
0.091The layout barely moves while loading (CLS 0.091, good is under 0.1).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 4.5 MB in 375 requests
4.5 MBYour homepage downloads 4.5 MB in 375 requests on a phone: scripts 2.4 MB (121), other files 939 KiB (170) and images 590 KiB (23). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
338 KiB5 images are downloaded at several times the size a phone draws them, for example Cobrand_0462_Digital_AugustDTC_XTEND_BackToSport_WebBanner_M at 1,667 px wide, shown at 390 px. Resized copies would save about 338 KiB.
4 images in older formats
4 images (481 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Frames without titles
2 frames have no title, so screen-reader users cannot tell what they contain.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (76 characters)
Your title is 76 characters, so Google will cut it off around 60: “XTEND | The Official Hydration + BCAA Recovery Brand of Champions – Cellucor”.
83 internal links, 9 external
The homepage links to 83 pages on scivation.com and 9 external pages.
6 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “XTEND is the World's #1 BCAA Brand and our award-winning products with 7g BCAAs are designed to help you refuel, repair…”.
Canonical URL set
The canonical URL is https://cellucor.com/pages/xtend.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://cellucor.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (748 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://cellucor.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://cellucor.com/pages/performance-energy-bundle, https://cellucor.com/pages/c4-supps, https://cellucor.com/collections/hydration and https://cellucor.com/collections/xtend-hydration-recovery have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
/, https://cellucor.com/pages/performance-energy-bundle, https://cellucor.com/pages/c4-energy, https://cellucor.com/pages/c4-supps and https://cellucor.com/pages/cellucor-subscribe-save have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://segment.prod.bidr.io/associate-segment?buzz_key=tatari&segment_key=tatari-4492&value=&uncacheplz=7697891312.
10 small tap targets
10 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 482 words of copy
The homepage carries about 482 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW →” and “Shop Hydration & Recovery”.
14 calls to action
The homepage has 14 calls to action, for example “SHOP NOW”, “SHOP NOW →” and “Shop By Product”.
9 short forms
9 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 11 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
46 cookies set on arrival
46Opening the homepage sets 46 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
82 other companies contacted
Loading the homepage contacts 82 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scivation.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Blotout Edgetag · Littledata The Data Layer · Gorgias Live Chat Helpdesk · Geoip Country Redirect · Klaviyo Email Marketing Sms · Applovin Shop Integration · Narvar Extensions · nofraud.com · amazonaws.com · stamped.io · rechargecdn.com · printful.com · govx.com · cloudfront.net · tible.tech · curalate.com · retention.com · bazaarvoice.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Austin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on scivation.com, including 18 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.