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scooterworkschicago.com website review

Visit site (opens in a new tab)Reviewed 13 November 202630 issues · 83 checks

This review found 30 issues worth fixing on scooterworkschicago.com, 10 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
961 ms669 msMay 23Oct 24822 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026760 ms
May 30, 2026740 ms
Jun 6, 2026703 ms
Jun 13, 2026735 ms
Jun 20, 2026727 ms
Jun 27, 2026737 ms
Jul 4, 2026802 ms
Jul 11, 2026794 ms
Jul 18, 2026871 ms
Jul 25, 2026888 ms
Aug 1, 2026909 ms
Aug 8, 2026910 ms
Aug 15, 2026890 ms
Aug 22, 2026883 ms
Aug 29, 2026849 ms
Sep 5, 2026851 ms
Sep 12, 2026897 ms
Sep 19, 2026923 ms
Sep 26, 2026927 ms
Oct 3, 2026872 ms
Oct 10, 2026834 ms
Oct 24, 2026822 ms
Real-visitor tap response (INP)75th percentile, phones
73 ms62 msMay 23Oct 371 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202663 ms
May 30, 202663 ms
Jun 6, 202663 ms
Jun 13, 202666 ms
Jun 20, 202666 ms
Jun 27, 202667 ms
Jul 4, 202669 ms
Jul 11, 202667 ms
Jul 18, 202670 ms
Jul 25, 202667 ms
Aug 1, 202671 ms
Aug 8, 202671 ms
Aug 15, 202669 ms
Aug 22, 202671 ms
Aug 29, 202667 ms
Sep 5, 202669 ms
Sep 12, 202671 ms
Sep 19, 202671 ms
Sep 26, 202672 ms
Oct 3, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of scooterworkschicago.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. scooterworkschicago.com at 0.4 s0.4 s
  2. scooterworkschicago.com at 0.8 s0.8 s
  3. scooterworkschicago.com at 1.1 s1.1 s
  4. scooterworkschicago.com at 1.5 s1.5 s
  5. scooterworkschicago.com at 1.9 s1.9 s
  6. scooterworkschicago.com at 2.3 s2.3 s
  7. scooterworkschicago.com at 2.6 s2.6 s
  8. scooterworkschicago.com at 3.0 s3.0 s

Speed

6 to fix58
  • Reduce unused JavaScript

    2.9 s · 528 KiB

    About 528 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    450 ms · 509 KiB

    11 images could be 509 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 112 KiB

    About 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (YouTube, Shopify and Other Google APIs/SDKs and others), adding 1.1 MB and 356 ms of main-thread time.

  • YouTube adds 333 ms

    333 ms

    YouTube costs a phone 333 ms of main-thread work and 999 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 84 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    2 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (2 KiB).

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 680 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 12.3 s

    12.3 s

    Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 6.1 s

    6.1 s

    The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 12.5 s

    12.5 s

    The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 63 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.5 s

    0.5 s

    Real visitors see the first content after 0.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 22 ms

    22 ms

    Scripts block the page for only 22 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix83
  • Page weight: 3.2 MB in 191 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 191 requests on a phone: images 1.2 MB (50), scripts 1.0 MB (43) and other files 622 KiB (62). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    scooter.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images in older formats

    5 images (197 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8589
  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    13 elements hidden from screen readers can still receive keyboard focus.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 26 links without text

    26 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is short (20 characters)

    Your title is only 20 characters: “Scooterworks Chicago”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (220 characters)

    Your meta description is 220 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 92 internal links, 7 external

    The homepage links to 92 pages on scooterworkschicago.com and 7 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://scooterworkschicago.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://scooterworkschicago.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (845 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://scooterworkschicago.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 8 pages without an H1

    https://scooterworkschicago.com/pages/contact, https://scooterworkschicago.com/pages/finance-options, https://scooterworkschicago.com/pages/service-department, https://scooterworkschicago.com/pages/schedule-service, https://scooterworkschicago.com/pages/towing-and-transportation and https://scooterworkschicago.com/pages/winter-storage and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 6991
  • 10 small tap targets

    10 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 671 words of copy

    The homepage carries about 671 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Shop Scooters”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Contact Us”, “Schedule Service” and “Shop Scooters”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scooterworkschicago.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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