scooperenergy.com website review

About 499 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

11 files are served with short cache lifetimes, so returning visitors download them again (282 KiB).

Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Shopify and others), adding 13.4 MB and 1.3 s of main-thread time.

19 images could be 1,005 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

Shopify costs a phone 98 ms of main-thread work and 12.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 739 ms of main-thread work and 664 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Facebook costs a phone 265 ms of main-thread work and 235 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

12 long tasks block the main thread while loading, the longest for 258 ms. During a long task the page ignores taps.

13 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 24.1 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 687 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

10 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 19.6 MB in 238 requests on a phone: media 14.3 MB (2), images 2.7 MB (41) and scripts 1.6 MB (75). Under 2 MB keeps phones on slow connections fast.

9 images are downloaded at several times the size a phone draws them, for example ScooperMerch_2b88319d-3f0c-4d84-a421-1db66765843a.png at 1,080 px wide, shown at 298 px. Resized copies would save about 702 KiB.

4 images further down the page (385 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 5.57 g of CO₂e: 668.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 18 characters: “Scooper Energy USA”. Between 30 and 65 characters leaves room to say what you do and for whom.

The homepage links to 39 pages on scooperenergy.com and 2 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://scooperenergy.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://scooperenergy.com/products/iced-cola declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

https://scooperenergy.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and https://scooperenergy.com/products/iced-cola all use the title “Scooper Energy USA”, and 4 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://scooperenergy.com/collections/all, https://scooperenergy.com/customer_authentication/redirect and https://scooperenergy.com/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://scooperenergy.com/products/iced-tea-peach and https://scooperenergy.com/collections/flavors/products/iced-tea-peach use the same meta description. A description written for each page earns more clicks.

https://scooperenergy.com/products/iced-tea-peach, https://scooperenergy.com/products/iced-tea-lemon, https://scooperenergy.com/products/fresh-mint, https://scooperenergy.com/products/cool-grapefruit, https://scooperenergy.com/customer_authentication/redirect and https://scooperenergy.com/pages/variety-pack and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

9 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 892 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.