Website review, no card needed

scuffers.com logo

scuffers.com website review

Visit site (opens in a new tab)Reviewed 4 November 202641 issues · 106 checks

This review found 41 issues worth fixing on scuffers.com, 17 of them high impact, across 106 checks. The most urgent: page weight: 14.9 MB in 223 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.3 s
Oct 24, 20262.4 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
313 ms157 msMay 16Oct 31295 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026175 ms
May 23, 2026178 ms
May 30, 2026182 ms
Jun 6, 2026187 ms
Jun 13, 2026188 ms
Jun 20, 2026189 ms
Jun 27, 2026194 ms
Jul 4, 2026201 ms
Jul 11, 2026213 ms
Jul 18, 2026227 ms
Jul 25, 2026235 ms
Aug 1, 2026252 ms
Aug 8, 2026263 ms
Aug 15, 2026272 ms
Aug 22, 2026280 ms
Aug 29, 2026287 ms
Sep 5, 2026286 ms
Sep 12, 2026283 ms
Sep 19, 2026280 ms
Sep 26, 2026274 ms
Oct 3, 2026272 ms
Oct 10, 2026276 ms
Oct 17, 2026282 ms
Oct 24, 2026289 ms
Oct 31, 2026295 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of scuffers.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. scuffers.com at 0.9 s0.9 s
  2. scuffers.com at 1.8 s1.8 s
  3. scuffers.com at 2.7 s2.7 s
  4. scuffers.com at 3.5 s3.5 s
  5. scuffers.com at 4.4 s4.4 s
  6. scuffers.com at 5.3 s5.3 s
  7. scuffers.com at 6.2 s6.2 s
  8. scuffers.com at 7.1 s7.1 s

scuffers.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix41
  • Render-blocking requests

    1.2 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 9,490 HTML elements

    The page has 9,490 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 7.5 s

    A phone's processor spends 7.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    800 ms · 3.7 MB

    45 images could be 3.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and cdn-cookieyes.com and others), adding 949 KiB and 681 ms of main-thread time.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 733 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    150 ms · 382 KiB

    About 382 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 103 KiB

    About 103 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 290 ms

    290 ms

    Google Tag Manager costs a phone 290 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 42 KiB

    42 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    61 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (61 KiB).

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.5 s

    9.5 s

    Your largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Man Woman”.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 13.3 s

    13.3 s

    The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 413 ms

    413 ms

    Real visitors wait 413 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 65% slower for real visitors

    +65%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 175 ms to 295 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 649 ms

    649 ms

    Real visitors wait 649 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 14.9 MB in 223 requests

    14.9 MB

    Your homepage downloads 14.9 MB in 223 requests on a phone: images 12.9 MB (91), scripts 1.1 MB (83) and other files 485 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (129 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.2 g of CO₂ per visit

    4.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.21 g of CO₂e: 505.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 6986
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 39 images without alt text

    39 images have no alt text, which hurts accessibility and image search.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • All page content should be contained by landmarks (26 elements)

    All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (3 elements)

    Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (21 elements).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9279
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (8 characters)

    Your title is only 8 characters: “Scuffers”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 418 internal links, 1 external

    The homepage links to 418 pages on scuffers.com and 1 external page.

5 checks passed
  • Meta description: 75 characters

    Your meta description is 75 characters: “Scuffers® Official Website. Everyday Urban Aesthetics. As Always, With Love”.

  • Canonical URL set

    The canonical URL is https://scuffers.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://scuffers.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (973 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 7 pages without a meta description

    /collections/back-in-stock, /collections/outerwear, /collections/polos, /collections/shirts, /collections/tank-tops and /collections/shorts and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /collections/all, /collections/best-sellers, /collections/back-in-stock, /collections/outerwear, /collections/hoodies and /collections/knitwear and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 pages with very little text

    /collections/all, /collections/best-sellers, /collections/back-in-stock, /collections/outerwear, /collections/hoodies and /collections/knitwear and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://size-charts-relentless.herokuapp.com/css/size-charts-relentless.css' from origin '…”.

2 checks passed
  • Tap targets are thumb-sized

    66 of 76 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (scuffers.com).

  • Valid certificate (70 days left)

    The certificate from Let's Encrypt · YE1 verifies for scuffers.com and is valid for another 70 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://scuffers.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 41 links work

    All 41 links checked from your homepage (40 internal, 1 external) answered without errors.

Domain and trust

  • No CAA record

    scuffers.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 17 years old

    17 years

    scuffers.com was registered in Aug 2009 through Nominalia Internet SL. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    scuffers.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Aug 2029

    scuffers.com is registered until Aug 2029.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 343 words of copy

    The homepage carries about 343 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All” and “Shop Tops”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop”, “SHOP + -” and “FAQS & CONTACT”.

  • 3 short forms

    3 short forms (0 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:shopify.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 7 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 2 of them by other companies (measured from a US location before any click).

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 41 issues on scuffers.com, including 21 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25