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scruffs.com website review
Visit site (opens in a new tab)Reviewed 8 November 202630 issues · 102 checks
This review found 30 issues worth fixing on scruffs.com, 8 of them high impact, across 102 checks. The most urgent: page weight: 24.9 MB in 436 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #5,445 of 80,655 reviewed websitesbeats 91%
- #2,816 of 39,682 online storesbeats 90%
- #2,714 of 35,079 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 907 ms |
| May 23, 2026 | 885 ms |
| May 30, 2026 | 878 ms |
| Jun 6, 2026 | 890 ms |
| Jun 13, 2026 | 884 ms |
| Jun 20, 2026 | 916 ms |
| Jun 27, 2026 | 929 ms |
| Jul 4, 2026 | 926 ms |
| Jul 11, 2026 | 938 ms |
| Jul 18, 2026 | 958 ms |
| Jul 25, 2026 | 944 ms |
| Aug 1, 2026 | 936 ms |
| Aug 8, 2026 | 950 ms |
| Aug 15, 2026 | 941 ms |
| Aug 22, 2026 | 974 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 999 ms |
| Sep 12, 2026 | 992 ms |
| Sep 19, 2026 | 979 ms |
| Sep 26, 2026 | 945 ms |
| Oct 3, 2026 | 927 ms |
| Oct 10, 2026 | 912 ms |
| Oct 17, 2026 | 906 ms |
| Oct 24, 2026 | 899 ms |
| Oct 31, 2026 | 897 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 112 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 124 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 122 ms |
| Jul 11, 2026 | 123 ms |
| Jul 18, 2026 | 124 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 120 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 115 ms |
| Sep 5, 2026 | 110 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 103 ms |
| Sep 26, 2026 | 97 ms |
| Oct 3, 2026 | 96 ms |
| Oct 10, 2026 | 101 ms |
| Oct 17, 2026 | 102 ms |
| Oct 24, 2026 | 104 ms |
| Oct 31, 2026 | 107 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.1 s
8.2 s
12.3 s
16.5 s
20.6 s
24.7 s
28.8 s
32.9 s
scruffs.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 6.5 s
A phone's processor spends 6.5 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 983 ms. During a long task the page ignores taps.
Render-blocking requests
750 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused JavaScript
442 KiBAbout 442 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 237 ms
237 msShopify costs a phone 237 ms of main-thread work and 838 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
273 KiB7 images could be 273 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2,584 HTML elements
The page has 2,584 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and nice-team.net and others), adding 937 KiB and 466 ms of main-thread time.
Minify JavaScript
68 KiB68 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
54 KiB20 files are served with short cache lifetimes, so returning visitors download them again (54 KiB).
Reduce unused CSS
46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 76 ms
76 msYour server sent the HTML in 76 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 19.2 s
19.2 sThe page becomes fully interactive after 19.2 s. Good is under 3.8 s.
Speed Index: 9.4 s
9.4 sVisually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 365 ms
365 msReal visitors wait 365 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Largest Contentful Paint: 1.4 s
1.4 sYour largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “New In: Pack of 5 Workers Socks”.
Images and page weight
Page weight: 24.9 MB in 436 requests
24.9 MBYour homepage downloads 24.9 MB in 436 requests on a phone: images 21.9 MB (25), other files 1.5 MB (270) and scripts 1.3 MB (103). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 5.7 MB together. On a phone connection a single image that size takes seconds.
An image on the first screen is lazy-loaded
WEB_BANNERS_DESKTOP.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (71 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (34 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 7.1 g of CO₂ per visit
7.06 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.06 g of CO₂e: 847.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
21 text elements with low contrast
21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (11 elements)
Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 49 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (19 characters)
Your title is only 19 characters: “Scruffs Workwear UK”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (179 characters)
Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
165 internal links, 8 external
The homepage links to 165 pages on scruffs.com and 8 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://scruffs.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://scruffs.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,286 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
/collections/coming-soon, /collections/builders-workwear-range, /collections/electrician-workwear, /collections/plumber-workwear, /collections/bricklayer-workwear and /collections/painters-workwear and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Submit button not found”.
2 checks passed
Tap targets are thumb-sized
28 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (scruffs.com).
Valid certificate (63 days left)
The certificate from Let's Encrypt · YE1 verifies for scruffs.com and is valid for another 63 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://scruffs.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (40 internal, 5 external) answered without errors.
Domain and trust
No CAA record
scruffs.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
scruffs.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 22 years old
22 yearsscruffs.com was registered in Jun 2004 through Shenzhen HuLianXianFeng Technology Co.,LTD. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
scruffs.com is registered until Jun 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 726 words of copy
The homepage carries about 726 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Pre-Order Now: Rutherford Trousers” and “BUY NOW FOR £59.95”.
8 calls to action
The homepage has 8 calls to action, for example “Pre-Order Now: Rutherford Trousers”, “BUY NOW FOR £59.95” and “BUY NOW FOR £89.95”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 123 testimonial or review blocks, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be scruffs.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Blockify Fraud Filter · Bundler Bundles App · Sami Wholesale · Sami Product Labels · Hoppy Popups · Judge Me Reviews · Spin Studio 360 Product Spin · Region Restrictions · Frontend · Essential Post Purchase Upsell · Mailchimp · chimpstatic.com · nfcube.com · nice-team.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Hiring
- Hiring
- 4 open roles
- Job board
- careers page
- Careers page
- scruffs.com/pages/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on scruffs.com, including 12 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.