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sculpd.eu website review
Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 86 checks
This review found 33 issues worth fixing on sculpd.eu, 12 of them high impact, across 86 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,766 of 108,838 reviewed websitesbeats 77%
- #12,884 of 61,763 online storesbeats 73%
- #12,514 of 56,363 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 179 ms |
| May 30, 2026 | 187 ms |
| Jun 6, 2026 | 191 ms |
| Jun 13, 2026 | 191 ms |
| Jun 20, 2026 | 189 ms |
| Jun 27, 2026 | 189 ms |
| Jul 4, 2026 | 183 ms |
| Jul 11, 2026 | 176 ms |
| Jul 18, 2026 | 166 ms |
| Jul 25, 2026 | 163 ms |
| Aug 1, 2026 | 170 ms |
| Aug 8, 2026 | 168 ms |
| Aug 15, 2026 | 170 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 177 ms |
| Sep 12, 2026 | 177 ms |
| Sep 19, 2026 | 175 ms |
| Sep 26, 2026 | 168 ms |
| Oct 3, 2026 | 179 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 187 ms |
| Oct 24, 2026 | 187 ms |
| Oct 31, 2026 | 178 ms |
| Nov 7, 2026 | 179 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Avoid multiple page redirects
6.0 sThe page goes through 2 redirects before it starts loading, costing about 6.0 s. Link and advertise the final URL directly.
Reduce unused JavaScript
1.5 s · 372 KiBAbout 372 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
3,662 HTML elements
The page has 3,662 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (sculpd.com, Shopify and cdn-cookieyes.com and others), adding 3.5 MB and 810 ms of main-thread time.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
650 ms · 165 KiB21 files are served with short cache lifetimes, so returning visitors download them again (165 KiB).
Render-blocking requests
800 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
sculpd.com adds 332 ms
332 mssculpd.com costs a phone 332 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 420 KiB13 images could be 420 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Shopify adds 245 ms
245 msShopify costs a phone 245 ms of main-thread work and 649 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
290 ms · 94 KiBAbout 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.
Document request latency
50 msThe HTML itself could arrive about 50 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Duplicated JavaScript
37 KiB37 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
19 KiB19 KiB could be saved by minifying JavaScript.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 19.4 s
19.4 sYour largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “2026 Black Friday Homepage Hero Banner”.
Time to Interactive: 19.4 s
19.4 sThe page becomes fully interactive after 19.4 s. Good is under 3.8 s.
First Contentful Paint: 5.3 s
5.3 sThe first text or image appears after 5.3 s on a phone. Good is under 1.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 179 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 659 ms
659 msReal visitors wait 659 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 45% faster for real visitors
-45%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 27 ms
27 msScripts block the page for only 27 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.2 MB in 381 requests
4.2 MBYour homepage downloads 4.2 MB in 381 requests on a phone: scripts 1.3 MB (129), other files 1.2 MB (164) and images 1.0 MB (44). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Photo_pouring_Playbook.webp weighs 495 KiB. On a phone connection a single image that size takes seconds.
6 images in older formats
6 images (813 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (40 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 142.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (282 characters)
Your meta description is 282 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Brand, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://sculpd.com)”.
146 internal links, 19 external
The homepage links to 146 pages on sculpd.eu and 19 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Sculpd”.
Title: 50 characters
Your title is a healthy 50 characters: “Sculpd | Craft Reinvented | Pottery and Craft Kits”.
Canonical URL set
The canonical URL is https://sculpd.eu/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sculpd.eu/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,453 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://sculpd.eu/llms.txt (14 KiB, 66 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://sculpd.eu/collections/all-pottery-kits and https://sculpd.eu/collections/candle-making-kits have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://sculpd.eu/products/sculpd and https://sculpd.eu/products/pottery-date-night-bundle use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
https://sculpd.eu/products/sculpd, https://sculpd.eu/products/pottery-date-night-bundle and https://sculpd.eu/products/scented-candle-making-pottery-kit have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
22 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
A 11-field form
Your longest form asks for 11 fields (6 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 684 words of copy
The homepage carries about 684 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop all kits →” and “Shop Black Friday →”.
21 calls to action
The homepage has 21 calls to action, for example “Shop all kits →”, “Shop Black Friday →” and “Shop now – Sculpd Candle Making Kit”.
Social proof on the page
Social proof on the homepage: 70 testimonial or review blocks, a star rating, 4 trust badges and “10,000+ Customers”.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
40 cookies set on arrival
40Opening the homepage sets 40 cookies, 7 of them by other companies (measured from a US location before any click).
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sculpd.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Cookieyes Gdpr · Klaviyo Email Marketing Sms · Microsoft Clarity · Okendo · Attentive · Gorgias Live Chat Helpdesk · Tms Prod V Cba34fe · Giftnote App · Vizup · Upcart · b-cdn.net · amazonaws.com · attn.tv
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on sculpd.eu, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.