Website review, no card needed
sd22.bc.ca website review
Visit site (opens in a new tab)Reviewed 2 November 202640 issues · 87 checks
This review found 40 issues worth fixing on sd22.bc.ca, 15 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 138 ms |
| May 23, 2026 | 139 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 145 ms |
| Jun 27, 2026 | 140 ms |
| Jul 4, 2026 | 139 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 146 ms |
| Jul 25, 2026 | 151 ms |
| Aug 1, 2026 | 149 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 130 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 130 ms |
| Sep 12, 2026 | 132 ms |
| Sep 19, 2026 | 135 ms |
| Sep 26, 2026 | 135 ms |
| Oct 3, 2026 | 138 ms |
| Oct 10, 2026 | 142 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 138 ms |
| Oct 31, 2026 | 136 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.1 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.
Use efficient cache lifetimes
2.2 s · 1.1 MB35 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Render-blocking requests
2.5 s24 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Improve image delivery
1.1 s · 278 KiB5 images could be 278 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Maps and Google Tag Manager and others), adding 2.3 MB and 1.2 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Minify JavaScript
750 ms · 52 KiB52 KiB could be saved by minifying JavaScript.
Reduce unused CSS
600 ms · 143 KiBAbout 143 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
YouTube adds 523 ms
523 msYouTube costs a phone 523 ms of main-thread work and 1,013 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 237 ms
237 msGoogle Maps costs a phone 237 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Cloudflare CDN adds 23 ms
23 msCloudflare CDN costs a phone 23 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 221 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.7 s
20.7 sYour largest element takes 20.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “School District 22 Dream. Believe. Achieve.”.
First Contentful Paint: 7.6 s
7.6 sThe first text or image appears after 7.6 s on a phone. Good is under 1.8 s.
Time to Interactive: 21.0 s
21.0 sThe page becomes fully interactive after 21.0 s. Good is under 3.8 s.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.9 s
2.9 sReal visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 905 ms
905 msReal visitors wait 905 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 316 ms
316 msScripts block taps and scrolling for 316 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 187 ms
187 msReal visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 97 requests
3.6 MBYour homepage downloads 3.6 MB in 97 requests on a phone: scripts 1.9 MB (39), images 1,016 KiB (22) and fonts 497 KiB (6). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
176 KiB1 image is downloaded at several times the size a phone draws it, for example logo.png at 1,923 px wide, shown at 133 px. Resized copies would save about 176 KiB.
4 images in older formats
4 images (411 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.0 g of CO₂ per visit
1.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Required ARIA attributes must be provided (2 elements)
Required ARIA attributes must be provided: 2 elements on the page fail this check, rated critical by axe-core.
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Structured data has 1 problem
Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Bad control character in string literal in JSON at position )”.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
197 internal links, 29 external
The homepage links to 197 pages on sd22.bc.ca and 29 external pages.
3 checks passed
Title: 38 characters
Your title is a healthy 38 characters: “Home - School District No. 22 (Vernon)”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sd22.bc.ca/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.sd22.bc.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (821 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://www.sd22.bc.ca/district, https://www.sd22.bc.ca/about-sd22, https://www.sd22.bc.ca/news-landing, https://www.sd22.bc.ca/06ff366a-7669-4ef2-ad6b-0bf98cc9c038, https://www.sd22.bc.ca/calendar and https://www.sd22.bc.ca/leadership-team and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.imagineeverything.com/css/flexboxgrid.css' from origin 'https://www.sd22.bc.ca…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
15 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 350 words of copy
The homepage carries about 350 words of visible text.
5 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Candidate Contact Info” and “School Bell Schedule 2026-2027”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sd22.bc.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on sd22.bc.ca, including 22 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.