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secretlab.co website review
Visit site (opens in a new tab)Reviewed 4 November 202650 issues · 95 checks
This review found 50 issues worth fixing on secretlab.co, 19 of them high impact, across 95 checks. The most urgent: page weight: 59.4 MB in 455 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #88,942 of 98,866 reviewed websitesbeats 8%
- #51,096 of 54,059 online storesbeats 4%
- #46,822 of 49,036 Shopify storesbeats 4%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 124 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 122 ms |
| Jun 13, 2026 | 137 ms |
| Jun 20, 2026 | 151 ms |
| Jun 27, 2026 | 164 ms |
| Jul 4, 2026 | 178 ms |
| Jul 11, 2026 | 179 ms |
| Jul 18, 2026 | 178 ms |
| Jul 25, 2026 | 173 ms |
| Aug 1, 2026 | 173 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 171 ms |
| Aug 22, 2026 | 171 ms |
| Aug 29, 2026 | 170 ms |
| Sep 5, 2026 | 170 ms |
| Sep 12, 2026 | 169 ms |
| Sep 19, 2026 | 170 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 170 ms |
| Oct 10, 2026 | 170 ms |
| Oct 17, 2026 | 171 ms |
| Oct 24, 2026 | 175 ms |
| Oct 31, 2026 | 174 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.1 s · 950 KiBAbout 950 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Render-blocking requests
3.8 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.
Reduce unused CSS
1.4 s · 654 KiBAbout 654 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Main-thread work: 12.4 s
A phone's processor spends 12.4 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (ZenDesk, Google Tag Manager and Sentry and others), adding 53.8 MB and 1.3 s of main-thread time.
Shopify adds 19 ms
19 msShopify costs a phone 19 ms of main-thread work and 52.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
450 ms · 208 KiB21 files are served with short cache lifetimes, so returning visitors download them again (208 KiB).
Improve image delivery
540 KiB11 images could be 540 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 419 ms
419 msGoogle Tag Manager costs a phone 419 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 422 ms
422 msZenDesk costs a phone 422 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 375 ms. During a long task the page ignores taps.
2,160 HTML elements
The page has 2,160 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 109 ms
109 msKlaviyo costs a phone 109 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
150 ms · 24 KiB24 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 25 ms
25 msYour server sent the HTML in 25 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 25.6 s
25.6 sYour largest element takes 25.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Secretlab ATLAS”.
Speed Index: 18.6 s
18.6 sVisually, the page fills in at 18.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 35.9 s
35.9 sThe page becomes fully interactive after 35.9 s. Good is under 3.8 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
Tap response (INP) got 42% slower for real visitors
+42%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 124 ms to 174 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.109
0.109The layout shifts by 0.109 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
2 checks passed
Real-user INP: 150 ms
150 msReal visitors wait 150 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 473 ms
473 msReal visitors wait 473 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 59.4 MB in 455 requests
59.4 MBYour homepage downloads 59.4 MB in 455 requests on a phone: media 51.9 MB (7), scripts 3.4 MB (123) and other files 1.7 MB (266). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
features-magnus-pro-home-splash-poster-mobile-v2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images far larger than shown
234 KiB3 images are downloaded at several times the size a phone draws them, for example features-magnus-pro-home-splash-poster-mobile-v2.jpg at 1,700 px wide, shown at 390 px. Resized copies would save about 234 KiB.
About 16.8 g of CO₂ per visit
16.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 16.83 g of CO₂e: 2019.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
11 links with vague text
11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Only 2 internal links
The homepage links to only 2 pages on your own site, so visitors and crawlers find few routes into the rest of it.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
7 checks passed
Meta description: 128 characters
Your meta description is 128 characters: “Discover multi-award winning Secretlab gaming chairs, engineered for comfort and ergonomics during long hours of work o…”.
Title: 52 characters
Your title is a healthy 52 characters: “Secretlab Gaming Chairs & Gaming Desk | Secretlab US”.
Canonical URL set
The canonical URL is https://secretlab.co/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://secretlab.co/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
1%A phone browser shows 1,461 words, but the HTML your server sends has only 9. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://secretlab.co/llms.txt (13 KiB, 64 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://secretlab.co/collections/promotions has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://secretlab.co/pages/truemed has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 internal pages checked
We fetched 2 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 2 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 2 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 2 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_COMMON_NAME_INVALID”.
Missing source maps
Large scripts ship without source maps.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
56 of 58 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,461 words of copy
The homepage carries about 1,461 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT” and “LEARN MORE”.
Analytics in place
Analytics detected: Google Tag Manager, Hotjar and TikTok Pixel.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at secretlab.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Company
- Founded
- 2014
- Headquarters
- Singapore
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on secretlab.co, including 27 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.