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secretlab.eu website review

Visit site (opens in a new tab)Reviewed 4 November 202652 issues · 97 checks

This review found 52 issues worth fixing on secretlab.eu, 19 of them high impact, across 97 checks. The most urgent: page weight: 45.8 MB in 356 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s2.6 sMay 16Oct 314.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20263.0 s
Jun 20, 20263.3 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.3 s
Jul 18, 20263.1 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.2 s
Aug 15, 20263.4 s
Aug 22, 20263.7 s
Aug 29, 20263.9 s
Sep 5, 20264.1 s
Sep 12, 20264.2 s
Sep 19, 20264.2 s
Sep 26, 20264.2 s
Oct 3, 20264.2 s
Oct 10, 20264.1 s
Oct 17, 20264.1 s
Oct 24, 20264.1 s
Oct 31, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
222 ms153 msMay 16Oct 31203 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026161 ms
May 23, 2026161 ms
May 30, 2026162 ms
Jun 6, 2026163 ms
Jun 13, 2026175 ms
Jun 20, 2026184 ms
Jun 27, 2026189 ms
Jul 4, 2026193 ms
Jul 11, 2026190 ms
Jul 18, 2026187 ms
Jul 25, 2026185 ms
Aug 1, 2026190 ms
Aug 8, 2026197 ms
Aug 15, 2026203 ms
Aug 22, 2026206 ms
Aug 29, 2026211 ms
Sep 5, 2026212 ms
Sep 12, 2026212 ms
Sep 19, 2026214 ms
Sep 26, 2026212 ms
Oct 3, 2026209 ms
Oct 10, 2026205 ms
Oct 17, 2026204 ms
Oct 24, 2026204 ms
Oct 31, 2026203 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of secretlab.eu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. secretlab.eu at 1.2 s1.2 s
  2. secretlab.eu at 2.3 s2.3 s
  3. secretlab.eu at 3.5 s3.5 s
  4. secretlab.eu at 4.6 s4.6 s
  5. secretlab.eu at 5.8 s5.8 s
  6. secretlab.eu at 6.9 s6.9 s
  7. secretlab.eu at 8.1 s8.1 s
  8. secretlab.eu at 9.2 s9.2 s

Speed

13 to fix34
  • Render-blocking requests

    4.0 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Reduce unused JavaScript

    2.5 s · 902 KiB

    About 902 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.6 s

    A phone's processor spends 9.6 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, ZenDesk and Google Tag Manager and others), adding 1.8 MB and 1.7 s of main-thread time.

  • Reduce unused CSS

    870 ms · 515 KiB

    About 515 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 870 ms faster on a phone.

  • Signyfyd adds 740 ms

    740 ms

    Signyfyd costs a phone 740 ms of main-thread work and 260 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    540 KiB

    11 images could be 540 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • ZenDesk adds 331 ms

    331 ms

    ZenDesk costs a phone 331 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 307 ms

    307 ms

    Google Tag Manager costs a phone 307 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 321 ms. During a long task the page ignores taps.

  • 2,179 HTML elements

    The page has 2,179 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 112 ms

    112 ms

    Klaviyo costs a phone 112 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 183 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (183 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 113 ms

    113 ms

    Your server sent the HTML in 113 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.6 s

    20.6 s

    Your largest element takes 20.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Secretlab ATLAS”.

  • Speed Index: 17.5 s

    17.5 s

    Visually, the page fills in at 17.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 35.3 s

    35.3 s

    The page becomes fully interactive after 35.3 s. Good is under 3.8 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 161 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 46% slower for real visitors

    +46%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.11

    0.11

    The layout shifts by 0.11 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user INP: 166 ms

    166 ms

    Real visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 560 ms

    560 ms

    Real visitors wait 560 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix53
  • Page weight: 45.8 MB in 356 requests

    45.8 MB

    Your homepage downloads 45.8 MB in 356 requests on a phone: media 38.9 MB (5), scripts 3.3 MB (127) and images 1.7 MB (35). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    features-magnus-pro-home-splash-poster-mobile-v2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    234 KiB

    3 images are downloaded at several times the size a phone draws them, for example features-magnus-pro-home-splash-poster-mobile-v2.jpg at 1,700 px wide, shown at 390 px. Resized copies would save about 234 KiB.

  • About 13.0 g of CO₂ per visit

    12.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 12.99 g of CO₂e: 1558.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

12 to fixGoogle 7285
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 9 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7781
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: url points at a different host (https://secretlab.co)”.

  • 10 links with vague text

    10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Only 2 internal links

    The homepage links to only 2 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

6 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Discover multi-award winning Secretlab gaming chairs, engineered for comfort and ergonomics during long hours of work o…”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Secretlab Gaming Chairs & Gaming Desk | Secretlab EU”.

  • Canonical URL set

    The canonical URL is https://secretlab.eu/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://secretlab.eu/sitemap.xml.

AI search readiness

1 to fix75
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 1,347 words, but the HTML your server sends has only 6. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://secretlab.eu/llms.txt (13 KiB, 64 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    https://secretlab.eu/collections/promotions has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Invalid navigation declaration: Invalid element ID [node HTMLDivElement]”.

  • Missing source maps

    Large scripts ship without source maps.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    54 of 56 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,347 words of copy

    The homepage carries about 1,347 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT” and “LEARN MORE”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Hotjar and TikTok Pixel.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at secretlab.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Company

Founded
2014
Headquarters
Singapore

Upkeep, stack, hiring and company data from programmable.info

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This review found 52 issues on secretlab.eu, including 25 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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