Website review, no card needed
secretlab.eu website review
Visit site (opens in a new tab)Reviewed 4 November 202652 issues · 97 checks
This review found 52 issues worth fixing on secretlab.eu, 19 of them high impact, across 97 checks. The most urgent: page weight: 45.8 MB in 356 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #90,883 of 99,217 reviewed websitesbeats 7%
- #51,916 of 54,321 online storesbeats 4%
- #47,505 of 49,285 Shopify storesbeats 3%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.9 s |
| Sep 5, 2026 | 4.1 s |
| Sep 12, 2026 | 4.2 s |
| Sep 19, 2026 | 4.2 s |
| Sep 26, 2026 | 4.2 s |
| Oct 3, 2026 | 4.2 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 4.1 s |
| Oct 24, 2026 | 4.1 s |
| Oct 31, 2026 | 4.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 161 ms |
| May 23, 2026 | 161 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 163 ms |
| Jun 13, 2026 | 175 ms |
| Jun 20, 2026 | 184 ms |
| Jun 27, 2026 | 189 ms |
| Jul 4, 2026 | 193 ms |
| Jul 11, 2026 | 190 ms |
| Jul 18, 2026 | 187 ms |
| Jul 25, 2026 | 185 ms |
| Aug 1, 2026 | 190 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 203 ms |
| Aug 22, 2026 | 206 ms |
| Aug 29, 2026 | 211 ms |
| Sep 5, 2026 | 212 ms |
| Sep 12, 2026 | 212 ms |
| Sep 19, 2026 | 214 ms |
| Sep 26, 2026 | 212 ms |
| Oct 3, 2026 | 209 ms |
| Oct 10, 2026 | 205 ms |
| Oct 17, 2026 | 204 ms |
| Oct 24, 2026 | 204 ms |
| Oct 31, 2026 | 203 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
4.0 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.
Reduce unused JavaScript
2.5 s · 902 KiBAbout 902 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.6 s
A phone's processor spends 9.6 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, ZenDesk and Google Tag Manager and others), adding 1.8 MB and 1.7 s of main-thread time.
Reduce unused CSS
870 ms · 515 KiBAbout 515 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 870 ms faster on a phone.
Signyfyd adds 740 ms
740 msSignyfyd costs a phone 740 ms of main-thread work and 260 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
540 KiB11 images could be 540 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
ZenDesk adds 331 ms
331 msZenDesk costs a phone 331 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 307 ms
307 msGoogle Tag Manager costs a phone 307 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 321 ms. During a long task the page ignores taps.
2,179 HTML elements
The page has 2,179 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 112 ms
112 msKlaviyo costs a phone 112 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 183 KiB23 files are served with short cache lifetimes, so returning visitors download them again (183 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 113 ms
113 msYour server sent the HTML in 113 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.6 s
20.6 sYour largest element takes 20.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Secretlab ATLAS”.
Speed Index: 17.5 s
17.5 sVisually, the page fills in at 17.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 35.3 s
35.3 sThe page becomes fully interactive after 35.3 s. Good is under 3.8 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 161 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 46% slower for real visitors
+46%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.11
0.11The layout shifts by 0.11 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user INP: 166 ms
166 msReal visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Real-user TTFB: 560 ms
560 msReal visitors wait 560 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 45.8 MB in 356 requests
45.8 MBYour homepage downloads 45.8 MB in 356 requests on a phone: media 38.9 MB (5), scripts 3.3 MB (127) and images 1.7 MB (35). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
features-magnus-pro-home-splash-poster-mobile-v2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images far larger than shown
234 KiB3 images are downloaded at several times the size a phone draws them, for example features-magnus-pro-home-splash-poster-mobile-v2.jpg at 1,700 px wide, shown at 390 px. Resized copies would save about 234 KiB.
About 13.0 g of CO₂ per visit
12.99 gBy the Sustainable Web Design model, a visit to your homepage emits about 12.99 g of CO₂e: 1558.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Unlabelled dropdowns
1 dropdown has no label.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 9 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: url points at a different host (https://secretlab.co)”.
10 links with vague text
10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Only 2 internal links
The homepage links to only 2 pages on your own site, so visitors and crawlers find few routes into the rest of it.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
6 checks passed
Meta description: 128 characters
Your meta description is 128 characters: “Discover multi-award winning Secretlab gaming chairs, engineered for comfort and ergonomics during long hours of work o…”.
Title: 52 characters
Your title is a healthy 52 characters: “Secretlab Gaming Chairs & Gaming Desk | Secretlab EU”.
Canonical URL set
The canonical URL is https://secretlab.eu/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://secretlab.eu/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 1,347 words, but the HTML your server sends has only 6. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://secretlab.eu/llms.txt (13 KiB, 64 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://secretlab.eu/collections/promotions has no <h1> headline, so visitors and search engines get no clear main topic.
1 internal page checked
We fetched 1 page linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 1 page we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Invalid navigation declaration: Invalid element ID [node HTMLDivElement]”.
Missing source maps
Large scripts ship without source maps.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
54 of 56 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,347 words of copy
The homepage carries about 1,347 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT” and “LEARN MORE”.
Analytics in place
Analytics detected: Google Tag Manager, Hotjar and TikTok Pixel.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at secretlab.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Company
- Founded
- 2014
- Headquarters
- Singapore
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on secretlab.eu, including 25 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.