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secretnature.com website review
Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 88 checks
This review found 31 issues worth fixing on secretnature.com, 9 of them high impact, across 88 checks. The most urgent: page weight: 26.5 MB in 595 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #22,963 of 99,128 reviewed websitesbeats 72%
- #14,687 of 54,264 online storesbeats 67%
- #14,227 of 49,234 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 171 ms |
| May 23, 2026 | 178 ms |
| May 30, 2026 | 180 ms |
| Jun 6, 2026 | 179 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 180 ms |
| Jun 27, 2026 | 180 ms |
| Jul 4, 2026 | 187 ms |
| Jul 11, 2026 | 188 ms |
| Jul 18, 2026 | 184 ms |
| Jul 25, 2026 | 184 ms |
| Aug 1, 2026 | 185 ms |
| Aug 8, 2026 | 187 ms |
| Aug 15, 2026 | 187 ms |
| Aug 22, 2026 | 187 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 183 ms |
| Sep 12, 2026 | 183 ms |
| Sep 19, 2026 | 184 ms |
| Sep 26, 2026 | 181 ms |
| Oct 3, 2026 | 179 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 180 ms |
| Oct 31, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.4 s
4.8 s
7.2 s
9.6 s
12.0 s
14.4 s
16.9 s
19.3 s
Speed
Main-thread work: 19.3 s
A phone's processor spends 19.3 s on main-thread work while loading, 9.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
5.7 MB20 images could be 5.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, OptiMonk and Google Tag Manager and others), adding 2.3 MB and 2.4 s of main-thread time.
Reduce unused JavaScript
1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
rebuyengine.com adds 628 ms
628 msrebuyengine.com costs a phone 628 ms of main-thread work and 782 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 508 KiB19 files are served with short cache lifetimes, so returning visitors download them again (508 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 402 ms. During a long task the page ignores taps.
Google Tag Manager adds 299 ms
299 msGoogle Tag Manager costs a phone 299 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
OptiMonk adds 312 ms
312 msOptiMonk costs a phone 312 ms of main-thread work and 143 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 287 ms
287 msYotpo costs a phone 287 ms of main-thread work and 202 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 265 ms
265 msFacebook costs a phone 265 ms of main-thread work and 125 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
150 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
95 KiBPolyfills for old browsers add 95 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
24 KiB24 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
17 KiB17 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 27.6 s
27.6 sVisually, the page fills in at 27.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 55.2 s
55.2 sThe page becomes fully interactive after 55.2 s. Good is under 3.8 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 2.5 s
2.5 sYour largest element takes 2.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Are you over 21?”. Most of its time is element render delay (2.5 s).
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 171 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 403 ms
403 msReal visitors wait 403 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 26.5 MB in 595 requests
26.5 MBYour homepage downloads 26.5 MB in 595 requests on a phone: media 13.2 MB (12), images 8.3 MB (57) and scripts 2.8 MB (170). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 10.6 MB together. On a phone connection a single image that size takes seconds.
6 images in older formats
6 images (11.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (3.6 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 7.5 g of CO₂ per visit
7.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.50 g of CO₂e: 900.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
90 internal links, 2 external
The homepage links to 90 pages on secretnature.com and 2 external pages.
8 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Shop lab-tested THCA flower, CBD vapes, and organic pre-rolls. 20+ years crafting clean-grown cannabis. 30,000+ 5-star …”.
One H1 headline
Your main headline reads: “Craft cannabis, done right.”.
Title: 58 characters
Your title is a healthy 58 characters: “Premium THCA Flower & Organic CBD Products | Secret Nature”.
Canonical URL set
The canonical URL is https://secretnature.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://secretnature.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (821 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://secretnature.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
Tap targets are thumb-sized
36 of 38 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 577 words of copy
The homepage carries about 577 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
14 calls to action
The homepage has 14 calls to action, for example “Shop Close”, “Shop All” and “Shop Now”.
4 short forms
4 short forms (3 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 50 testimonial or review blocks, a star rating and “Trusted by 200k+ happy customers”.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
43 cookies set on arrival
43Opening the homepage sets 43 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at secretnature.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Regios Discounts · Optimonk Popup Cro A B Test · Triplewhale · Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Popsixle · Stape Remix · Applovin Shop Integration · yotpo.com · rechargecdn.com · trackcb.com · fugu-it.com · rebuyengine.com · cloudfront.net · pushowl.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on secretnature.com, including 18 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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