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secretnature.com website review

Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 88 checks

This review found 31 issues worth fixing on secretnature.com, 9 of them high impact, across 88 checks. The most urgent: page weight: 26.5 MB in 595 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.5 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
191 ms168 msMay 16Oct 31187 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026171 ms
May 23, 2026178 ms
May 30, 2026180 ms
Jun 6, 2026179 ms
Jun 13, 2026179 ms
Jun 20, 2026180 ms
Jun 27, 2026180 ms
Jul 4, 2026187 ms
Jul 11, 2026188 ms
Jul 18, 2026184 ms
Jul 25, 2026184 ms
Aug 1, 2026185 ms
Aug 8, 2026187 ms
Aug 15, 2026187 ms
Aug 22, 2026187 ms
Aug 29, 2026187 ms
Sep 5, 2026183 ms
Sep 12, 2026183 ms
Sep 19, 2026184 ms
Sep 26, 2026181 ms
Oct 3, 2026179 ms
Oct 10, 2026179 ms
Oct 17, 2026179 ms
Oct 24, 2026180 ms
Oct 31, 2026187 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of secretnature.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. secretnature.com at 2.4 s2.4 s
  2. secretnature.com at 4.8 s4.8 s
  3. secretnature.com at 7.2 s7.2 s
  4. secretnature.com at 9.6 s9.6 s
  5. secretnature.com at 12.0 s12.0 s
  6. secretnature.com at 14.4 s14.4 s
  7. secretnature.com at 16.9 s16.9 s
  8. secretnature.com at 19.3 s19.3 s

Speed

12 to fix56
  • Main-thread work: 19.3 s

    A phone's processor spends 19.3 s on main-thread work while loading, 9.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    5.7 MB

    20 images could be 5.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, OptiMonk and Google Tag Manager and others), adding 2.3 MB and 2.4 s of main-thread time.

  • Reduce unused JavaScript

    1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • rebuyengine.com adds 628 ms

    628 ms

    rebuyengine.com costs a phone 628 ms of main-thread work and 782 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 508 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (508 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 402 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 299 ms

    299 ms

    Google Tag Manager costs a phone 299 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • OptiMonk adds 312 ms

    312 ms

    OptiMonk costs a phone 312 ms of main-thread work and 143 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 287 ms

    287 ms

    Yotpo costs a phone 287 ms of main-thread work and 202 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 265 ms

    265 ms

    Facebook costs a phone 265 ms of main-thread work and 125 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    150 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Legacy JavaScript

    95 KiB

    Polyfills for old browsers add 95 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    24 KiB

    24 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    17 KiB

    17 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Speed Index: 27.6 s

    27.6 s

    Visually, the page fills in at 27.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 55.2 s

    55.2 s

    The page becomes fully interactive after 55.2 s. Good is under 3.8 s.

  • Total Blocking Time: 1.9 s

    1.9 s

    Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 2.5 s

    2.5 s

    Your largest element takes 2.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Are you over 21?”. Most of its time is element render delay (2.5 s).

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 171 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 403 ms

    403 ms

    Real visitors wait 403 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 26.5 MB in 595 requests

    26.5 MB

    Your homepage downloads 26.5 MB in 595 requests on a phone: media 13.2 MB (12), images 8.3 MB (57) and scripts 2.8 MB (170). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 10.6 MB together. On a phone connection a single image that size takes seconds.

  • 6 images in older formats

    6 images (11.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (3.6 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 7.5 g of CO₂ per visit

    7.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.50 g of CO₂e: 900.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8291
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 90 internal links, 2 external

    The homepage links to 90 pages on secretnature.com and 2 external pages.

8 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Shop lab-tested THCA flower, CBD vapes, and organic pre-rolls. 20+ years crafting clean-grown cannabis. 30,000+ 5-star …”.

  • One H1 headline

    Your main headline reads: “Craft cannabis, done right.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Premium THCA Flower & Organic CBD Products | Secret Nature”.

  • Canonical URL set

    The canonical URL is https://secretnature.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://secretnature.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (821 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://secretnature.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    36 of 38 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 577 words of copy

    The homepage carries about 577 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Shop Close”, “Shop All” and “Shop Now”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 50 testimonial or review blocks, a star rating and “Trusted by 200k+ happy customers”.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 43 cookies set on arrival

    43

    Opening the homepage sets 43 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at secretnature.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Regios Discounts · Optimonk Popup Cro A B Test · Triplewhale · Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Popsixle · Stape Remix · Applovin Shop Integration · yotpo.com · rechargecdn.com · trackcb.com · fugu-it.com · rebuyengine.com · cloudfront.net · pushowl.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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secretnature.com website review: scores and fixes