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secretsdeloly.com website review
Visit site (opens in a new tab)Reviewed 18 October 202644 issues · 88 checks
This review found 44 issues worth fixing on secretsdeloly.com, 17 of them high impact, across 88 checks. The most urgent: shopify adds 1.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68D- #87,411 of 99,217 reviewed websitesbeats 10%
- #50,650 of 54,321 online storesbeats 5%
- #46,514 of 49,285 Shopify storesbeats 5%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.0 s |
| May 2, 2026 | 2.0 s |
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 192 ms |
| May 2, 2026 | 190 ms |
| May 9, 2026 | 185 ms |
| May 16, 2026 | 181 ms |
| May 23, 2026 | 181 ms |
| May 30, 2026 | 180 ms |
| Jun 6, 2026 | 183 ms |
| Jun 13, 2026 | 180 ms |
| Jun 20, 2026 | 172 ms |
| Jun 27, 2026 | 165 ms |
| Jul 4, 2026 | 159 ms |
| Jul 11, 2026 | 156 ms |
| Jul 18, 2026 | 156 ms |
| Jul 25, 2026 | 155 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 159 ms |
| Aug 22, 2026 | 161 ms |
| Aug 29, 2026 | 165 ms |
| Sep 5, 2026 | 170 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 180 ms |
| Sep 26, 2026 | 186 ms |
| Oct 3, 2026 | 187 ms |
| Oct 10, 2026 | 190 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.0 s
6.0 s
7.0 s
8.0 s
Speed
Shopify adds 1.8 s
1.8 sShopify costs a phone 1.8 s of main-thread work and 342 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 10.3 s
A phone's processor spends 10.3 s on main-thread work while loading, 6.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 32
32/100Your mobile performance score is 32 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,400 HTML elements
The page has 3,400 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Yotpo and others), adding 1.9 MB and 3.4 s of main-thread time.
Reduce unused JavaScript
250 ms · 864 KiBAbout 864 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 250 ms faster on a phone.
Improve image delivery
831 KiB27 images could be 831 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
729 KiB28 files are served with short cache lifetimes, so returning visitors download them again (729 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 600 ms. During a long task the page ignores taps.
Google Tag Manager adds 547 ms
547 msGoogle Tag Manager costs a phone 547 ms of main-thread work and 483 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 393 ms
393 msYotpo costs a phone 393 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 202 ms
202 msKlaviyo costs a phone 202 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Reduce unused CSS
100 ms · 35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.
Legacy JavaScript
39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need.
Minify JavaScript
31 KiB31 KiB could be saved by minifying JavaScript.
Phones get a much slower page than desktops
Desktop scores 60 but mobile only 32. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 56 ms
56 msYour server sent the HTML in 56 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 29.5 s
29.5 sThe page becomes fully interactive after 29.5 s. Good is under 3.8 s.
Largest Contentful Paint: 7.3 s
7.3 sYour largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 2.2 s
2.2 sScripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.
Speed Index: 8.0 s
8.0 sVisually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Real-user INP: 236 ms
236 msReal visitors wait 236 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 192 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 497 ms
497 msReal visitors wait 497 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.081
0.081The layout barely moves while loading (CLS 0.081, good is under 0.1).
Images and page weight
Page weight: 6.0 MB in 347 requests
6.0 MBYour homepage downloads 6.0 MB in 347 requests on a phone: images 2.3 MB (70), scripts 2.3 MB (105) and other files 937 KiB (151). Under 2 MB keeps phones on slow connections fast.
11 images in older formats
11 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.7 g of CO₂ per visit
1.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.69 g of CO₂e: 202.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 69 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Les Secrets de Loly -pour les cheveux ondulés, bouclés, frisés, crépus”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (317 characters)
Your meta description is 317 characters; Google truncates after about 160, so the end of your pitch is cut.
8 links crawlers can't follow
8 links have no real href, so search engines can't follow them.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
199 internal links, 23 external
The homepage links to 199 pages on secretsdeloly.com and 23 external pages.
4 checks passed
One H1 headline
Your main headline reads: “MARQUE N°1 DES CHEVEUX TEXTURÉS EN FRANCE*”.
Canonical URL set
The canonical URL is https://www.secretsdeloly.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.secretsdeloly.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (953 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.secretsdeloly.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.secretsdeloly.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
2 linked pages hidden from search
https://www.secretsdeloly.com/customer_authentication/redirect and https://www.secretsdeloly.com/pages/politique-dexpedition are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
1 page without a meta description
https://www.secretsdeloly.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://www.secretsdeloly.com/customer_authentication/redirect, https://www.secretsdeloly.com/pages/rewards, https://www.secretsdeloly.com/pages/diagnostic-capillaire, https://www.secretsdeloly.com/blogs/journal and https://www.secretsdeloly.com/collections/cheveux-boucles have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=a21d9c11-876f-4deb-8e12-1269c9e388a0&referrer=&landingpage=https%3A%2F%2Fwww.secretsdeloly.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20.
6 small tap targets
6 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'source')”.
11 distorted images
11 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 657 words of copy
The homepage carries about 657 words of visible text.
3 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Contact Pro & B2B” and “Contact Pros & B2B”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Microsoft Clarity and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at secretsdeloly.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- sharp
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar | Microsoft Clarity
Company
- Founded
- 2009
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on secretsdeloly.com, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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