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sector9.com website review

Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 81 checks

This review found 35 issues worth fixing on sector9.com, 10 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s604 msMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026860 ms
May 30, 2026847 ms
Jun 6, 2026849 ms
Jun 13, 2026880 ms
Jun 20, 2026925 ms
Jun 27, 2026984 ms
Jul 4, 20261.0 s
Jul 11, 20261.1 s
Jul 18, 20261.2 s
Jul 25, 20262.4 s
Aug 1, 20262.5 s
Aug 8, 20262.4 s
Aug 15, 20262.2 s
Aug 22, 2026988 ms
Aug 29, 2026980 ms
Sep 5, 2026966 ms
Sep 12, 2026964 ms
Sep 19, 2026966 ms
Sep 26, 2026959 ms
Oct 3, 2026952 ms
Oct 10, 2026944 ms
Oct 17, 2026958 ms
Oct 24, 2026931 ms
Oct 31, 2026952 ms
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
131 ms69 msMay 23Nov 7104 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202676 ms
May 30, 202677 ms
Jun 6, 202679 ms
Jun 13, 202683 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202687 ms
Jul 18, 202692 ms
Jul 25, 2026123 ms
Aug 1, 2026124 ms
Aug 8, 2026123 ms
Aug 15, 2026113 ms
Aug 22, 202687 ms
Aug 29, 202687 ms
Sep 5, 202687 ms
Sep 12, 202687 ms
Sep 19, 202687 ms
Sep 26, 202688 ms
Oct 3, 202688 ms
Oct 10, 202688 ms
Oct 17, 202690 ms
Oct 24, 202687 ms
Oct 31, 202688 ms
Nov 7, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sector9.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sector9.com at 0.5 s0.5 s
  2. sector9.com at 1.0 s1.0 s
  3. sector9.com at 1.4 s1.4 s
  4. sector9.com at 1.9 s1.9 s
  5. sector9.com at 2.4 s2.4 s
  6. sector9.com at 2.9 s2.9 s
  7. sector9.com at 3.3 s3.3 s
  8. sector9.com at 3.8 s3.8 s

Speed

9 to fix67
  • Improve image delivery

    1.6 s · 1.7 MB

    23 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused JavaScript

    150 ms · 439 KiB

    About 439 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Bold Commerce, Klaviyo and Adroll and others), adding 1.0 MB and 413 ms of main-thread time.

  • Use efficient cache lifetimes

    409 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (409 KiB).

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 735 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,781 HTML elements

    The page has 1,781 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 103 ms

    103 ms

    Klaviyo costs a phone 103 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    53 KiB

    Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 71 ms

    71 ms

    Your server sent the HTML in 71 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Time to Interactive: 19.2 s

    19.2 s

    The page becomes fully interactive after 19.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 215 ms

    215 ms

    Real visitors wait 215 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 76 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 53% slower for real visitors

    +53%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 29 ms

    29 ms

    Scripts block the page for only 29 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix69
  • Page weight: 9.9 MB in 278 requests

    9.9 MB

    Your homepage downloads 9.9 MB in 278 requests on a phone: media 3.9 MB (1), images 3.7 MB (50) and scripts 1.3 MB (78). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Gravy-Cosmos-Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (100 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (100 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.8 g of CO₂ per visit

    2.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.82 g of CO₂e: 338.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9394
  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 20 images without alt text

    20 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 5 H1 headlines

    There are 5 <h1> headlines (“”, “THE WANDER WINGS” and “THE BEN GRAVY COSMOS”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 167 internal links, 4 external

    The homepage links to 167 pages on sector9.com and 4 external pages.

6 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Skate in style with our longboard skateboards featuring epic designs, smooth rides, and pro-level performance. Shop now…”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Premium Longboard Skateboards: Built for Speed & Style | Sector 9”.

  • Canonical URL set

    The canonical URL is https://sector9.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sector9.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://sector9.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (517 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    122 of 131 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 471 words of copy

    The homepage carries about 471 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop this” and “Shop Tees”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop All”, “Shop this” and “Shop Tees”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sector9.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Uso Ultimate Special Offers · Klaviyo Email Marketing Sms · Product Upsell · onthemapmarketing.com · elfsight.com · govx.com · adroll.com · cloudfront.net · boldapps.net · roseperl.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Founded
1993
Headquarters
San Diego

Upkeep, stack, hiring and company data from programmable.info

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