Website review, no card needed
securityhealth.org website review
Visit site (opens in a new tab)Reviewed 28 October 202635 issues · 83 checks
This review found 35 issues worth fixing on securityhealth.org, 15 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 3.6 s |
| Oct 3, 2026 | 6.6 s |
| Oct 10, 2026 | 8.1 s |
| Oct 17, 2026 | 10.5 s |
| Oct 24, 2026 | 10.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 111 ms |
| May 16, 2026 | 112 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 108 ms |
| Jun 13, 2026 | 106 ms |
| Jun 20, 2026 | 108 ms |
| Jun 27, 2026 | 110 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 113 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 109 ms |
| Aug 15, 2026 | 106 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 106 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 106 ms |
| Sep 19, 2026 | 106 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 106 ms |
| Oct 10, 2026 | 106 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.8 s
5.6 s
6.4 s
Speed
Improve image delivery
3.5 s · 718 KiB11 images could be 718 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.5 s faster on a phone.
Render-blocking requests
1.1 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Use efficient cache lifetimes
750 ms · 490 KiB16 files are served with short cache lifetimes, so returning visitors download them again (490 KiB).
Mobile performance score: 65
65/100Your mobile performance score is 65 (desktop: 75). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
424 KiBAbout 424 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
300 ms · 74 KiBAbout 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 259 ms
259 msGoogle Tag Manager costs a phone 259 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, Amplitude Mobile Analytics and Google CDN and others), adding 626 KiB and 431 ms of main-thread time.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 181 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Minify CSS
25 KiB25 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 602 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 11.1 s
11.1 sReal visitors wait 11.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 11.0 s
11.0 sReal visitors see the first content after 11.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 10.7 s
10.7 sReal visitors wait 10.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.9 s
5.9 sYour largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Senior couple embracing”. Most of its time is resource load delay (5.5 s).
Time to Interactive: 10.3 s
10.3 sThe page becomes fully interactive after 10.3 s. Good is under 3.8 s.
Largest content (LCP) got 450% slower for real visitors
+450%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 10.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 243 ms
243 msScripts block taps and scrolling for 243 ms in total while the page loads. Good is under 200 ms.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.059
0.059The layout barely moves while loading (CLS 0.059, good is under 0.1).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
1 image over 500 KB
fc1bff0d71794d32a61a206004a5bb67.png weighs 614 KiB. On a phone connection a single image that size takes seconds.
4 images in older formats
4 images (779 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
168 KiB1 image is downloaded at several times the size a phone draws it, for example fc1bff0d71794d32a61a206004a5bb67.png at 704 px wide, shown at 200 px. Resized copies would save about 168 KiB.
2 images below the first screen load straight away
2 images further down the page (96 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.5 g of CO₂ per visit
0.52 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.8 MB in 40 requests
1.8 MBYour homepage downloads 1.8 MB in 40 requests on a phone: images 867 KiB (14), scripts 813 KiB (11) and fonts 87 KiB (3). That is a lean page.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Orphan list items
Some list items are not inside a list.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“” and “Whatever your plans, there's a plan for you”). One clear main headline is easier for people and search engines.
No XML sitemap
No XML sitemap at https://www.securityhealth.org/sitemap.xml, so Google discovers your pages only by following links.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
89 internal links, 9 external
The homepage links to 89 pages on securityhealth.org and 9 external pages.
4 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Security Health Plan offers private, employer and family insurance plans for Wisconsin communities. Find a health insur…”.
Title: 49 characters
Your title is a healthy 49 characters: “Health insurance Wisconsin | Security Health Plan”.
Canonical URL set
The canonical URL is http://www.securityhealth.org/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
robots.txt blocks 6 AI answer engine crawlers
6 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.securityhealth.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (868 words), so crawlers that don't run JavaScript still read it.
Other pages
9 pages slow to respond
https://www.securityhealth.org/employers, https://www.securityhealth.org/brokers, https://www.securityhealth.org/tpa-partners-portal-landing-page, https://www.securityhealth.org/members/document-library, https://www.securityhealth.org/brokers/products-and-services and https://www.securityhealth.org/brokers/document-library and 3 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 9 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 712 words of copy
The homepage carries about 712 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Register”.
4 calls to action
The homepage has 4 calls to action, for example “Register” and “learn more”.
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 9 phone links and 0 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at securityhealth.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on securityhealth.org, including 17 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.