seedling.com website review

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

4 images could be 118 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 third-party services load with your homepage (Google CDN, Shopify and Google Fonts), adding 128 KiB and 19 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image is downloaded at several times the size a phone draws it, for example slideshow_1.jpg at 966 px wide, shown at 290 px. Resized copies would save about 17 KiB.

1 image (88 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (69 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 36.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 links inside paragraphs rely on colour alone to stand out.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“” and “Seedling”). One clear main headline is easier for people and search engines.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 13 pages on seedling.com and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://www.seedling.com/pages/about and https://www.seedling.com/pages/about-us-2020, which answer with an error. Visitors hit a dead end and search engines drop them.

https://www.seedling.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.seedling.com/pages/gift-finder declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

https://www.seedling.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and https://www.seedling.com/pages/gift-finder all use the title “Seedling. The future of play is here.”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.seedling.com/customer_authentication/redirect, https://www.seedling.com/blogs/cultivate, https://www.seedling.com/blogs/seedlingstudio and https://www.seedling.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.seedling.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.seedling.com/pages/check-off-your-list, https://www.seedling.com/collections/all and https://www.seedling.com/products/make-your-own-dream-catcher have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

8 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 142 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.