Website review, no card needed
selanusa.com.mx website review
Visit site (opens in a new tab)Reviewed 23 October 202640 issues · 100 checks
This review found 40 issues worth fixing on selanusa.com.mx, 14 of them high impact, across 100 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #58,931 of 80,566 reviewed websitesbeats 23%
- #32,280 of 39,626 online storesbeats 15%
- #479 of 715 BigCommerce storesbeats 28%
Closest competitors among BigCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 152 ms |
| May 9, 2026 | 154 ms |
| May 16, 2026 | 154 ms |
| May 23, 2026 | 155 ms |
| May 30, 2026 | 155 ms |
| Jun 6, 2026 | 152 ms |
| Jun 13, 2026 | 152 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 152 ms |
| Jul 4, 2026 | 155 ms |
| Jul 11, 2026 | 156 ms |
| Jul 18, 2026 | 149 ms |
| Jul 25, 2026 | 149 ms |
| Aug 1, 2026 | 150 ms |
| Aug 8, 2026 | 150 ms |
| Aug 15, 2026 | 157 ms |
| Aug 22, 2026 | 160 ms |
| Aug 29, 2026 | 157 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.1 s
1.7 s
2.2 s
2.8 s
3.3 s
3.9 s
4.5 s
selanusa.com.mx does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.3 s · 602 KiBAbout 602 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Use efficient cache lifetimes
1.5 s · 285 KiB14 files are served with short cache lifetimes, so returning visitors download them again (285 KiB).
Mobile performance score: 48
48/100Your mobile performance score is 48 (desktop: 75). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
600 ms · 687 KiB21 images could be 687 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Bigcommerce, Google Tag Manager and Facebook and others), adding 2.3 MB and 880 ms of main-thread time.
Bigcommerce adds 336 ms
336 msBigcommerce costs a phone 336 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 322 ms
322 msGoogle Tag Manager costs a phone 322 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 72 KiBAbout 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 256 ms. During a long task the page ignores taps.
2,127 HTML elements
The page has 2,127 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 858 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
150 ms · 23 KiBPolyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Phones get a much slower page than desktops
Desktop scores 75 but mobile only 48. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.36
0.36For real visitors the layout shifts by 0.36 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 13.7 s
13.7 sYour largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “slide-2”.
Time to Interactive: 13.7 s
13.7 sThe page becomes fully interactive after 13.7 s. Good is under 3.8 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 550 ms
550 msScripts block taps and scrolling for 550 ms in total while the page loads. Good is under 200 ms.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 152 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 125 ms
125 msReal visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 415 ms
415 msReal visitors wait 415 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.4 MB in 70 requests
2.4 MBYour homepage downloads 2.4 MB in 70 requests on a phone: scripts 1.2 MB (20), images 840 KiB (28) and fonts 164 KiB (2). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
thumbnail-banner-hecho-en-mexico-1-.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images far larger than shown
35 KiB3 images are downloaded at several times the size a phone draws them, for example SER0000113__05563.1790272953.jpg at 500 px wide, shown at 151 px. Resized copies would save about 35 KiB.
About 0.7 g of CO₂ per visit
0.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 34 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (54 characters)
Your meta description is only 54 characters: “Selanusa es la mercería en línea mas grande de México.”. 70 to 160 characters is enough to sell the click.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
494 internal links, 17 external
The homepage links to 494 pages on selanusa.com.mx and 17 external pages.
4 checks passed
Title: 59 characters
Your title is a healthy 59 characters: “Tienda en línea de mercería y artículos para la creatividad”.
Canonical URL set
The canonical URL is https://selanusa.com.mx/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://selanusa.com.mx/xmlsitemap.php.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,227 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
/hecho-en-mexico and /oricut have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
26 small tap targets
26 of 113 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “The Content-Security-Policy directive name 'Content-Security-Policy:' contains one or more invalid characters. Only ASC…”.
4 low-resolution images
4 images are served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (selanusa.com.mx).
Valid certificate (63 days left)
The certificate from DigiCert, Inc. · Encryption Everywhere G3 TLS ECC P384 SHA384 2023 CA1 verifies for selanusa.com.mx and is valid for another 63 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://selanusa.com.mx redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 50 links work
All 50 links checked from your homepage (40 internal, 10 external) answered without errors.
Domain and trust
No CAA record
selanusa.com.mx has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 501 words of copy
The homepage carries about 501 words of visible text.
3 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be selanusa.com.mx is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:auth.msgapp.com include:spf.protection.outlook.com include:_spf.bigcommerce.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- E-commerce
- BigCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Black Lotus
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 40 issues on selanusa.com.mx, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.