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selffix.com website review
Visit site (opens in a new tab)Reviewed 24 October 202648 issues · 110 checks
This review found 48 issues worth fixing on selffix.com, 14 of them high impact, across 110 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #64,560 of 80,664 reviewed websitesbeats 17%
- #34,645 of 39,690 online storesbeats 10%
- #551 of 715 BigCommerce storesbeats 19%
Closest competitors among BigCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 85 ms |
| May 9, 2026 | 86 ms |
| May 16, 2026 | 87 ms |
| May 23, 2026 | 85 ms |
| May 30, 2026 | 86 ms |
| Jun 6, 2026 | 86 ms |
| Jun 13, 2026 | 87 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 85 ms |
| Jul 11, 2026 | 83 ms |
| Jul 18, 2026 | 83 ms |
| Jul 25, 2026 | 82 ms |
| Aug 1, 2026 | 83 ms |
| Aug 8, 2026 | 83 ms |
| Aug 15, 2026 | 84 ms |
| Aug 22, 2026 | 84 ms |
| Aug 29, 2026 | 82 ms |
| Sep 5, 2026 | 80 ms |
| Sep 12, 2026 | 79 ms |
| Sep 19, 2026 | 80 ms |
| Sep 26, 2026 | 79 ms |
| Oct 3, 2026 | 83 ms |
| Oct 10, 2026 | 82 ms |
| Oct 17, 2026 | 79 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
300 ms · 4.3 MB38 images could be 4.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Bigcommerce, POWr and Privy and others), adding 5.7 MB and 2.1 s of main-thread time.
Bigcommerce adds 871 ms
871 msBigcommerce costs a phone 871 ms of main-thread work and 5.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 50
50/100Your mobile performance score is 50 (desktop: 98). Pages that score under 90 lose visitors before the first paint.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 453 ms. During a long task the page ignores taps.
Privy adds 296 ms
296 msPrivy costs a phone 296 ms of main-thread work and 147 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 291 ms
291 msGoogle Tag Manager costs a phone 291 ms of main-thread work and 189 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
POWr adds 297 ms
297 msPOWr costs a phone 297 ms of main-thread work and 13 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
277 KiBAbout 277 KiB of JavaScript is downloaded but never used on this page.
2,276 HTML elements
The page has 2,276 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
231 KiB27 files are served with short cache lifetimes, so returning visitors download them again (231 KiB).
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
38 KiB38 KiB JavaScript is shipped twice across bundles.
Reduce unused CSS
26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 98 but mobile only 50. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 9.9 s
9.9 sThe page becomes fully interactive after 9.9 s. Good is under 3.8 s.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Cumulative Layout Shift: 0.113
0.113The layout shifts by 0.113 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 3.6 s
3.6 sVisually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 85 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 122 ms
122 msReal visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 5.8 MB in 113 requests
5.8 MBYour homepage downloads 5.8 MB in 113 requests on a phone: images 4.8 MB (69), scripts 809 KiB (32) and fonts 49 KiB (2). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
bosch-tools-listing-selffix-singapore.jpg weighs 2.6 MB. On a phone connection a single image that size takes seconds.
2 images far larger than shown
2.6 MB2 images are downloaded at several times the size a phone draws them, for example bosch-tools-listing-selffix-singapore.jpg at 5,001 px wide, shown at 327 px. Resized copies would save about 2.6 MB.
1 image in older formats
1 image (2.6 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (2.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
An image on the first screen is lazy-loaded
BD_promo.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.6 g of CO₂ per visit
1.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.64 g of CO₂e: 196.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
21 tap targets too small
21 tap targets are too small or too close together to hit reliably with a finger.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (65 elements)
All page content should be contained by landmarks: 65 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 40 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.selffix.com/sitemap.xml, so Google discovers your pages only by following links.
One H1 headline
Your <h1> is empty.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
224 internal links, 12 external
The homepage links to 224 pages on selffix.com and 12 external pages.
4 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Selffix is Singapore’s leading DIY and Hardware Store, offering comprehensive range of quality DIY products, home fixin…”.
Title: 55 characters
Your title is a healthy 55 characters: “Selffix DIY Online Store | DIY, Hardware and Appliances”.
Canonical URL set
The canonical URL is https://www.selffix.com/.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (700 words), so crawlers that don't run JavaScript still read it.
Other pages
8 pages without a meta description
/product-categories, /categories/health-improvements/air-purifier.html, /categories/health-improvements/aromatherapy.html, /categories/health-improvements/health-accessories.html, /categories/health-improvements/health-essentials.html and /categories/health-improvements/humidfier.html and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 177 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'appendChild')”.
2 checks passed
Tap targets are thumb-sized
36 of 39 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
Short HSTS lifetime
HSTS is set, but max-age is 0 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (selffix.com).
Valid certificate (40 days left)
The certificate from Google Trust Services · WE1 verifies for selffix.com and is valid for another 40 days.
http:// redirects to https
http://selffix.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors.
Domain and trust
DNSSEC is off
selffix.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 20 years old
20 yearsselffix.com was registered in Jun 2006 through Web Commerce Communications Limited dba WebNic.cc. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org, pki.goog, ssl.com and comodoca.com to issue certificates for selffix.com, so a mis-issued certificate from anyone else is refused.
Registered until Jun 2027
selffix.com is registered until Jun 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 643 words of copy
The homepage carries about 643 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Register”.
5 calls to action
The homepage has 5 calls to action, for example “Register”, “Contact Us” and “Subscribe”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be selffix.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 +a +mx +ip4:101.100.218.114 +include:_spf.vodien.com +ip4:103.11.189.153 include:_spf.en.com.sg -all”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- BigCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare Hosting;EN Group
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on selffix.com, including 24 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.