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selectdesign.com website review

Visit site (opens in a new tab)Reviewed 22 October 202621 issues · 71 checks

This review found 21 issues worth fixing on selectdesign.com, 6 of them high impact, across 71 checks. The most urgent: 7 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.5 sAug 1Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
Aug 1, 20262.6 s
Aug 8, 20263.1 s
Aug 15, 20263.0 s
Aug 22, 20263.1 s
Aug 29, 20262.9 s
Sep 5, 20262.6 s
Sep 12, 20262.4 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of selectdesign.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. selectdesign.com at 0.4 s0.4 s
  2. selectdesign.com at 0.8 s0.8 s
  3. selectdesign.com at 1.1 s1.1 s
  4. selectdesign.com at 1.5 s1.5 s
  5. selectdesign.com at 1.9 s1.9 s
  6. selectdesign.com at 2.3 s2.3 s
  7. selectdesign.com at 2.6 s2.6 s
  8. selectdesign.com at 3.0 s3.0 s

Speed

6 to fix59
  • Improve image delivery

    350 ms · 1,012 KiB

    6 images could be 1,012 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59 (desktop: 57). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Use efficient cache lifetimes

    650 ms · 131 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (131 KiB).

  • Reduce unused JavaScript

    300 ms · 93 KiB

    About 93 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 82 KiB

    About 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and IPONWEB and others), adding 486 KiB and 259 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 471 ms of it running JavaScript. That is comfortably low.

  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix66
  • Largest Contentful Paint: 13.6 s

    13.6 s

    Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “BrandHub”.

  • Time to Interactive: 13.9 s

    13.9 s

    The page becomes fully interactive after 13.9 s. Good is under 3.8 s.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Largest content (LCP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 72 ms

    72 ms

    Scripts block the page for only 72 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.7 MB in 80 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 80 requests on a phone: images 2.0 MB (22), scripts 497 KiB (31) and stylesheets 136 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Mobile-Hero-Image.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9597
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6, h4 → h6 and h4 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 3 H1 headlines

    There are 3 <h1> headlines (“One system. One partner. End-to-end program manag…”, “One System. One Partner. End-To-End Program Manag…” and “One System. One Partner. End-To-End Program Manag…”). One clear main headline is easier for people and search engines.

  • 55 internal links, 2 external

    The homepage links to 55 pages on selectdesign.com and 2 external pages.

7 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “brandhub, built by Select, designs, produces, and tracks high-impact point-of-sale materials. Real-time analytics on ho…”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Trackable POS Displays & Materials | brandhub”.

  • Canonical URL set

    The canonical URL is https://www.selectdesign.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.selectdesign.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (830 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.selectdesign.com/llms.txt (2 KiB, 12 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix78
  • 2 linked pages hidden from search

    https://www.selectdesign.com/platform and https://www.selectdesign.com/product are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.selectdesign.com/news has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.selectdesign.com/privacy-policy, whose canonical is https://www.selectdesign.com/privacy-policy-2. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://www.selectdesign.com/work, https://www.selectdesign.com/news and https://www.selectdesign.com/gallo have no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

Google 100100
2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 789 words of copy

    The homepage carries about 789 words of visible text.

5 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact”, “Request a brandhub Demo” and “get in touch”.

  • Social proof on the page

    Social proof on the homepage: 9 testimonial or review blocks and 16 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at selectdesign.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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This review found 21 issues on selectdesign.com, including 10 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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selectdesign.com website review: scores and fixes