selected.com website review

23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 7,064 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 81 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.

A phone's processor spends 2.7 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 third-party services load with your homepage (Google Tag Manager, cookieinformation.com and Trust Pilot and others), adding 411 KiB and 333 ms of main-thread time.

10 long tasks block the main thread while loading, the longest for 205 ms. During a long task the page ignores taps.

Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

About 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.87 (75th percentile). Good is under 0.1.

Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

Real visitors wait 345 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Scripts block taps and scrolling for 551 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

M_LOOK_03_16102129_16101138_16102148_02.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 49.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 129 pages on selected.com and 12 external pages.

https://www.selected.com/catalogue/men/hoodies-and-sweatshirts and https://www.selected.com/catalogue/men/shoes have no <title>, so Google invents the link text in results.

https://www.selected.com/catalogue/men/hoodies-and-sweatshirts and https://www.selected.com/catalogue/men/shoes have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.

31 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

The homepage carries about 289 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.