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seraphicgroup.com website review

Visit site (opens in a new tab)Reviewed 24 October 202624 issues · 77 checks

This review found 24 issues worth fixing on seraphicgroup.com, 4 of them high impact, across 77 checks. The most urgent: 1 page without a title. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.5 sMay 2Oct 171.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.6 s
May 9, 20261.6 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
149 ms81 msMay 2Oct 1794 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026131 ms
May 9, 2026131 ms
May 16, 2026134 ms
May 23, 2026137 ms
May 30, 2026138 ms
Jun 6, 2026141 ms
Jun 13, 2026136 ms
Jun 20, 2026132 ms
Jun 27, 2026129 ms
Jul 4, 2026129 ms
Jul 11, 2026133 ms
Jul 18, 2026127 ms
Jul 25, 2026113 ms
Aug 1, 2026100 ms
Aug 8, 202694 ms
Aug 15, 202689 ms
Aug 22, 202693 ms
Aug 29, 202695 ms
Sep 5, 202695 ms
Sep 12, 202696 ms
Sep 19, 202695 ms
Sep 26, 202695 ms
Oct 3, 202694 ms
Oct 10, 202690 ms
Oct 17, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of seraphicgroup.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. seraphicgroup.com at 0.4 s0.4 s
  2. seraphicgroup.com at 0.8 s0.8 s
  3. seraphicgroup.com at 1.1 s1.1 s
  4. seraphicgroup.com at 1.5 s1.5 s
  5. seraphicgroup.com at 1.9 s1.9 s
  6. seraphicgroup.com at 2.3 s2.3 s
  7. seraphicgroup.com at 2.6 s2.6 s
  8. seraphicgroup.com at 3.0 s3.0 s

Speed

9 to fix75
  • Reduce unused JavaScript

    750 ms · 330 KiB

    About 330 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, rechargecdn.com and Hubspot and others), adding 1.2 MB and 511 ms of main-thread time.

  • Improve image delivery

    300 ms · 82 KiB

    7 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    300 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 157 ms

    157 ms

    Klaviyo costs a phone 157 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rechargecdn.com adds 126 ms

    126 ms

    rechargecdn.com costs a phone 126 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 35 ms

    35 ms

    Shopify costs a phone 35 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 121 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (121 KiB).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 13.8 s

    13.8 s

    The page becomes fully interactive after 13.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “ION* Gut Support bottle”.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 70 ms

    70 ms

    Real visitors wait 70 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 606 ms

    606 ms

    Real visitors wait 606 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 131 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.051

    0.051

    The layout barely moves while loading (CLS 0.051, good is under 0.1).

  • Total Blocking Time: 79 ms

    79 ms

    Scripts block the page for only 79 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.7 MB in 271 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 271 requests on a phone: other files 1.2 MB (142), scripts 1.1 MB (84) and images 211 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    8 KiB

    1 image is downloaded at several times the size a phone draws it, for example home-hero-ion-gut-support-bottle-32.webp at 1,080 px wide, shown at 355 px. Resized copies would save about 8 KiB.

  • 1 image in older formats

    1 image (290 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 9798
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 29 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 64 internal links, 5 external

    The homepage links to 64 pages on seraphicgroup.com and 5 external pages.

8 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Discover Intelligence of Nature products (previously ION*Biome and RESTORE) to improve your microbiome. Shop our supple…”.

  • One H1 headline

    Your main headline reads: “Your gut isn't broken.”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Restore Gut Health & Microbiome - Intelligence of Nature – ION”.

  • Canonical URL set

    The canonical URL is https://intelligenceofnature.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://intelligenceofnature.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (482 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://intelligenceofnature.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://intelligenceofnature.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 2 linked pages hidden from search

    https://intelligenceofnature.com/collections/all and https://intelligenceofnature.com/customer_authentication/redirect are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 1 page without a meta description

    https://intelligenceofnature.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://intelligenceofnature.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    10 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 19 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 444 words of copy

    The homepage carries about 444 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Gut Support”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop All”, “Contact” and “Subscribe”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, HubSpot and Klaviyo (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: TrustArc

    A consent management tool (TrustArc) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seraphicgroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager

Hiring

Hiring
85 open roles
Teams
Software Engineering (30), Content & Research (14), Development (7), Information Security & Compliance (6)
Job board
lever

Upkeep, stack, hiring and company data from programmable.info

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