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sereneherbs.com website review

Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 82 checks

This review found 34 issues worth fixing on sereneherbs.com, 14 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s2.2 sMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.8 s
Jun 13, 20263.2 s
Jun 20, 20263.3 s
Jun 27, 20263.3 s
Jul 4, 20263.4 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.6 s
Aug 8, 20263.8 s
Aug 15, 20263.8 s
Aug 22, 20263.8 s
Aug 29, 20263.5 s
Sep 5, 20263.0 s
Sep 12, 20262.8 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.6 s
Oct 24, 20262.5 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
183 ms151 msMay 16Oct 31177 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026155 ms
May 23, 2026159 ms
May 30, 2026161 ms
Jun 6, 2026172 ms
Jun 13, 2026173 ms
Jun 20, 2026171 ms
Jun 27, 2026172 ms
Jul 4, 2026170 ms
Jul 11, 2026168 ms
Jul 18, 2026168 ms
Jul 25, 2026167 ms
Aug 1, 2026166 ms
Aug 8, 2026169 ms
Aug 15, 2026170 ms
Aug 22, 2026171 ms
Aug 29, 2026171 ms
Sep 5, 2026170 ms
Sep 12, 2026167 ms
Sep 19, 2026164 ms
Sep 26, 2026169 ms
Oct 3, 2026171 ms
Oct 10, 2026177 ms
Oct 17, 2026179 ms
Oct 24, 2026179 ms
Oct 31, 2026177 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sereneherbs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sereneherbs.com at 0.9 s0.9 s
  2. sereneherbs.com at 1.9 s1.9 s
  3. sereneherbs.com at 2.8 s2.8 s
  4. sereneherbs.com at 3.8 s3.8 s
  5. sereneherbs.com at 4.7 s4.7 s
  6. sereneherbs.com at 5.7 s5.7 s
  7. sereneherbs.com at 6.6 s6.6 s
  8. sereneherbs.com at 7.6 s7.6 s

Speed

11 to fix42
  • Reduce unused JavaScript

    2.4 s · 768 KiB

    About 768 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Shopify and Google Tag Manager and others), adding 2.1 MB and 1.8 s of main-thread time.

  • Use efficient cache lifetimes

    400 ms · 541 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (541 KiB).

  • alia-prod.com adds 556 ms

    556 ms

    alia-prod.com costs a phone 556 ms of main-thread work and 916 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 310 KiB

    8 images could be 310 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    550 ms

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Duplicated JavaScript

    400 ms · 124 KiB

    124 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 400 ms faster on a phone.

  • Shopify adds 335 ms

    335 ms

    Shopify costs a phone 335 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,811 HTML elements

    The page has 1,811 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 231 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 17.1 s

    17.1 s

    Your largest element takes 17.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Loved by 300,000+ Customers No Tricks. Just A Gut Reset Tre…”.

  • Time to Interactive: 29.5 s

    29.5 s

    The page becomes fully interactive after 29.5 s. Good is under 3.8 s.

  • Speed Index: 15.1 s

    15.1 s

    Visually, the page fills in at 15.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 699 ms

    699 ms

    Scripts block taps and scrolling for 699 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 777 ms

    777 ms

    Real visitors wait 777 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.4 MB in 376 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 376 requests on a phone: scripts 2.1 MB (128), images 1.1 MB (38) and fonts 1.0 MB (16). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (55 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.52 g of CO₂e: 182.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9192
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8575
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (12 characters)

    Your title is only 12 characters: “Serene Herbs”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Natural wellness for your whole home”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 60 internal links, 7 external

    The homepage links to 60 pages on sereneherbs.com and 7 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://sereneherbs.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sereneherbs.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,850 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://sereneherbs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 7 pages without a meta description

    https://sereneherbs.com/collections/all, https://sereneherbs.com/pages/contact, https://sereneherbs.com/pages/frequently-asked-questions, https://sereneherbs.com/pages/wellness-guides, https://sereneherbs.com/pages/quiz-bloating and https://sereneherbs.com/collections/metabolism and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://sereneherbs.com/collections/best-sellers-serene-herbs and https://sereneherbs.com/collections/bundles-1 use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://sereneherbs.com/pages/frequently-asked-questions and https://sereneherbs.com/pages/quiz-bloating have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 6 small tap targets

    6 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot set property prefix of #<Element> which has only a getter”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix86
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • About 1,320 words of copy

    The homepage carries about 1,320 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Contact”, “Shop All” and “Get Your Offer”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 138 testimonial or review blocks, a star rating, 18 trust badges and “Loved by 300,000+ Customers”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 39 cookies set on arrival

    39

    Opening the homepage sets 39 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 65 other companies contacted

    Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sereneherbs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 22 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Onward · Instant Ai Page Builder · Gempages Builder · Triplewhale · Pagefly Ai Page Builder · Ta Mappy Store Locator Maps · Applovin Shop Integration · Trakt · Ali Reviews · Discount Kit · Zobi · Upcart · web.app · trustpilot.com · socialsnowball.io · loox.io · amazonaws.com · archive-digger.com · kount.com · gandalf.ee

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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