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serebii.net website review
Visit site (opens in a new tab)Reviewed 11 October 202644 issues · 88 checks
This review found 44 issues worth fixing on serebii.net, 11 of them high impact, across 88 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 770 ms |
| Apr 25, 2026 | 780 ms |
| May 2, 2026 | 785 ms |
| May 9, 2026 | 811 ms |
| May 16, 2026 | 834 ms |
| May 23, 2026 | 854 ms |
| May 30, 2026 | 866 ms |
| Jun 6, 2026 | 881 ms |
| Jun 13, 2026 | 886 ms |
| Jun 20, 2026 | 864 ms |
| Jun 27, 2026 | 883 ms |
| Jul 4, 2026 | 886 ms |
| Jul 11, 2026 | 876 ms |
| Jul 18, 2026 | 901 ms |
| Jul 25, 2026 | 876 ms |
| Aug 1, 2026 | 879 ms |
| Aug 8, 2026 | 876 ms |
| Aug 15, 2026 | 870 ms |
| Aug 22, 2026 | 863 ms |
| Aug 29, 2026 | 853 ms |
| Sep 5, 2026 | 869 ms |
| Sep 12, 2026 | 854 ms |
| Sep 19, 2026 | 859 ms |
| Sep 26, 2026 | 856 ms |
| Oct 3, 2026 | 840 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 301 ms |
| Apr 25, 2026 | 302 ms |
| May 2, 2026 | 302 ms |
| May 9, 2026 | 304 ms |
| May 16, 2026 | 303 ms |
| May 23, 2026 | 303 ms |
| May 30, 2026 | 304 ms |
| Jun 6, 2026 | 304 ms |
| Jun 13, 2026 | 304 ms |
| Jun 20, 2026 | 304 ms |
| Jun 27, 2026 | 304 ms |
| Jul 4, 2026 | 305 ms |
| Jul 11, 2026 | 304 ms |
| Jul 18, 2026 | 304 ms |
| Jul 25, 2026 | 304 ms |
| Aug 1, 2026 | 303 ms |
| Aug 8, 2026 | 303 ms |
| Aug 15, 2026 | 303 ms |
| Aug 22, 2026 | 303 ms |
| Aug 29, 2026 | 304 ms |
| Sep 5, 2026 | 304 ms |
| Sep 12, 2026 | 302 ms |
| Sep 19, 2026 | 300 ms |
| Sep 26, 2026 | 300 ms |
| Oct 3, 2026 | 299 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
8 third-party services on the page
8 third-party services load with your homepage (intergient.com, confiant-integrations.net and Google Tag Manager and others), adding 1.5 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
450 ms · 778 KiBAbout 778 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 74
74/100Your mobile performance score is 74 (desktop: 92). Pages that score under 90 lose visitors before the first paint.
intergient.com adds 637 ms
637 msintergient.com costs a phone 637 ms of main-thread work and 469 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
500 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Improve image delivery
405 KiB12 images could be 405 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
254 KiB25 files are served with short cache lifetimes, so returning visitors download them again (254 KiB).
2,050 HTML elements
The page has 2,050 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 243 ms. During a long task the page ignores taps.
Legacy JavaScript
59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 39 ms
39 msYour server sent the HTML in 39 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 14.7 s
14.7 sThe page becomes fully interactive after 14.7 s. Good is under 3.8 s.
Total Blocking Time: 629 ms
629 msScripts block taps and scrolling for 629 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 330 ms
330 msReal visitors wait 330 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
83 images without width and height
83 images have no width and height attributes, so the layout jumps as each one loads.
Largest Contentful Paint: 3.2 s
3.2 sYour largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Pokémon Café ReMix has begun the next event. This event is …”.
Cumulative Layout Shift: 0.11
0.11The layout shifts by 0.11 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 301 ms to 299 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 530 ms
530 msReal visitors wait 530 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 2.2 s
2.2 sVisually, the page fills in at 2.2 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 2.4 MB in 144 requests
2.4 MBYour homepage downloads 2.4 MB in 144 requests on a phone: scripts 1.6 MB (45), images 628 KiB (40) and other files 131 KiB (50). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
mienshao'shappyhalloween2026.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
7 images in older formats
7 images (326 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Links look like plain text
15 links inside paragraphs rely on colour alone to stand out.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
27 images without alt text
27 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Tables do not use <caption> instead of cells with the [colspan] attribute to indicate a caption.
Tables do not use <caption> instead of cells with the [colspan] attribute to indicate a caption. (1 element).
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://serebii.net/sitemap.xml, so Google discovers your pages only by following links.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
570 internal links, 15 external
The homepage links to 570 pages on serebii.net and 15 external pages.
4 checks passed
Meta description: 102 characters
Your meta description is 102 characters: “Contains up-to-date news, databases and information about all Pok�mon Games, TCG sets and the TV show.”.
Title: 40 characters
Your title is a healthy 40 characters: “Serebii.net - Where Legends Come To Life”.
Canonical URL set
The canonical URL is https://www.serebii.net/index2.shtml.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://serebii.net/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (8,853 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://serebii.net/index2.shtml all use the title “Serebii.net - Where Legends Come To Life”. Search engines can't tell which page to show for a search, so each competes with the others.
10 pages without a meta description
https://serebii.net/discord.shtml, https://serebii.net/pokearth, https://serebii.net/archive.shtml, https://serebii.net/pokedex, https://serebii.net/pokedex-gs and https://serebii.net/pokedex-rs and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://serebii.net/index2.shtml, https://serebii.net/discord.shtml, https://serebii.net/pokemon, https://serebii.net/pokedex-sv, https://serebii.net/pokedex-champions and https://serebii.net/pokearth and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 broken images
8 images failed to load on a phone, for example https://ids4.ad.gt/api/v1/ip_match?id=AU1D-0100-001791751858-W2NR9MF8-P6G8.
28 small tap targets
28 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
7 distorted images
7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 7,795 words of copy
The homepage carries about 7,795 words of visible text.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact”, “Pikachu DS Tech Demo” and “-Perfect Order”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 16 email links.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
58 other companies contacted
Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at serebii.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Analytics
Company
- Founded
- 1999
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on serebii.net, including 16 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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