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serebii.net website review

Visit site (opens in a new tab)Reviewed 11 October 202644 issues · 88 checks

This review found 44 issues worth fixing on serebii.net, 11 of them high impact, across 88 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
921 ms750 msApr 18Oct 3840 ms
Show as table
DateReal-visitor load time (LCP)
Apr 18, 2026770 ms
Apr 25, 2026780 ms
May 2, 2026785 ms
May 9, 2026811 ms
May 16, 2026834 ms
May 23, 2026854 ms
May 30, 2026866 ms
Jun 6, 2026881 ms
Jun 13, 2026886 ms
Jun 20, 2026864 ms
Jun 27, 2026883 ms
Jul 4, 2026886 ms
Jul 11, 2026876 ms
Jul 18, 2026901 ms
Jul 25, 2026876 ms
Aug 1, 2026879 ms
Aug 8, 2026876 ms
Aug 15, 2026870 ms
Aug 22, 2026863 ms
Aug 29, 2026853 ms
Sep 5, 2026869 ms
Sep 12, 2026854 ms
Sep 19, 2026859 ms
Sep 26, 2026856 ms
Oct 3, 2026840 ms
Real-visitor tap response (INP)75th percentile, phones
306 ms298 msApr 18Oct 3299 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026301 ms
Apr 25, 2026302 ms
May 2, 2026302 ms
May 9, 2026304 ms
May 16, 2026303 ms
May 23, 2026303 ms
May 30, 2026304 ms
Jun 6, 2026304 ms
Jun 13, 2026304 ms
Jun 20, 2026304 ms
Jun 27, 2026304 ms
Jul 4, 2026305 ms
Jul 11, 2026304 ms
Jul 18, 2026304 ms
Jul 25, 2026304 ms
Aug 1, 2026303 ms
Aug 8, 2026303 ms
Aug 15, 2026303 ms
Aug 22, 2026303 ms
Aug 29, 2026304 ms
Sep 5, 2026304 ms
Sep 12, 2026302 ms
Sep 19, 2026300 ms
Sep 26, 2026300 ms
Oct 3, 2026299 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of serebii.net (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. serebii.net at 0.4 s0.4 s
  2. serebii.net at 0.8 s0.8 s
  3. serebii.net at 1.1 s1.1 s
  4. serebii.net at 1.5 s1.5 s
  5. serebii.net at 1.9 s1.9 s
  6. serebii.net at 2.3 s2.3 s
  7. serebii.net at 2.6 s2.6 s
  8. serebii.net at 3.0 s3.0 s

Speed

9 to fix74
  • 8 third-party services on the page

    8 third-party services load with your homepage (intergient.com, confiant-integrations.net and Google Tag Manager and others), adding 1.5 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 778 KiB

    About 778 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74 (desktop: 92). Pages that score under 90 lose visitors before the first paint.

  • intergient.com adds 637 ms

    637 ms

    intergient.com costs a phone 637 ms of main-thread work and 469 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Improve image delivery

    405 KiB

    12 images could be 405 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    254 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (254 KiB).

  • 2,050 HTML elements

    The page has 2,050 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 243 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 14.7 s

    14.7 s

    The page becomes fully interactive after 14.7 s. Good is under 3.8 s.

  • Total Blocking Time: 629 ms

    629 ms

    Scripts block taps and scrolling for 629 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 330 ms

    330 ms

    Real visitors wait 330 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 83 images without width and height

    83 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Pokémon Café ReMix has begun the next event. This event is …”.

  • Cumulative Layout Shift: 0.11

    0.11

    The layout shifts by 0.11 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 301 ms to 299 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 530 ms

    530 ms

    Real visitors wait 530 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.2 s

    2.2 s

    Visually, the page fills in at 2.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix81
  • Page weight: 2.4 MB in 144 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 144 requests on a phone: scripts 1.6 MB (45), images 628 KiB (40) and other files 131 KiB (50). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    mienshao'shappyhalloween2026.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 7 images in older formats

    7 images (326 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 7886
  • Links look like plain text

    15 links inside paragraphs rely on colour alone to stand out.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 27 images without alt text

    27 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Tables do not use <caption> instead of cells with the [colspan] attribute to indicate a caption.

    Tables do not use <caption> instead of cells with the [colspan] attribute to indicate a caption. (1 element).

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9279
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://serebii.net/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 570 internal links, 15 external

    The homepage links to 570 pages on serebii.net and 15 external pages.

4 checks passed
  • Meta description: 102 characters

    Your meta description is 102 characters: “Contains up-to-date news, databases and information about all Pok�mon Games, TCG sets and the TV show.”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Serebii.net - Where Legends Come To Life”.

  • Canonical URL set

    The canonical URL is https://www.serebii.net/index2.shtml.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://serebii.net/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (8,853 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 pages share a title

    / and https://serebii.net/index2.shtml all use the title “Serebii.net - Where Legends Come To Life”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 10 pages without a meta description

    https://serebii.net/discord.shtml, https://serebii.net/pokearth, https://serebii.net/archive.shtml, https://serebii.net/pokedex, https://serebii.net/pokedex-gs and https://serebii.net/pokedex-rs and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://serebii.net/index2.shtml, https://serebii.net/discord.shtml, https://serebii.net/pokemon, https://serebii.net/pokedex-sv, https://serebii.net/pokedex-champions and https://serebii.net/pokearth and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 6569
  • 8 broken images

    8 images failed to load on a phone, for example https://ids4.ad.gt/api/v1/ip_match?id=AU1D-0100-001791751858-W2NR9MF8-P6G8.

  • 28 small tap targets

    28 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • 7 distorted images

    7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 7,795 words of copy

    The homepage carries about 7,795 words of visible text.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”, “Pikachu DS Tech Demo” and “-Perfect Order”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 16 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at serebii.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Analytics

Company

Founded
1999

Upkeep, stack, hiring and company data from programmable.info

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