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serfinitymedical.com website review
Visit site (opens in a new tab)Reviewed 8 November 202646 issues · 93 checks
This review found 46 issues worth fixing on serfinitymedical.com, 18 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #82,156 of 95,409 reviewed websitesbeats 12%
- #47,223 of 51,439 online storesbeats 7%
- #43,382 of 46,548 Shopify storesbeats 6%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.9 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 98 ms |
| May 23, 2026 | 97 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 110 ms |
| Jun 13, 2026 | 108 ms |
| Jun 20, 2026 | 126 ms |
| Jun 27, 2026 | 103 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 97 ms |
| Aug 1, 2026 | 97 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 111 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 95 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 86 ms |
| Oct 3, 2026 | 82 ms |
| Oct 10, 2026 | 85 ms |
| Oct 17, 2026 | 91 ms |
| Oct 24, 2026 | 85 ms |
| Oct 31, 2026 | 78 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
4.1 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.
Render-blocking requests
1.1 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (POWr, chatra.io and powrcdn.com and others), adding 2.9 MB and 1.6 s of main-thread time.
Use efficient cache lifetimes
150 ms · 781 KiB30 files are served with short cache lifetimes, so returning visitors download them again (781 KiB).
Reduce unused CSS
600 ms · 272 KiBAbout 272 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
POWr adds 467 ms
467 msPOWr costs a phone 467 ms of main-thread work and 295 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
chatra.io adds 424 ms
424 mschatra.io costs a phone 424 ms of main-thread work and 623 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
powrcdn.com adds 239 ms
239 mspowrcdn.com costs a phone 239 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 88 ms
88 msShopify costs a phone 88 ms of main-thread work and 535 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
250 ms · 44 KiB3 images could be 44 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 14.2 s
14.2 sYour largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 25.5 s
25.5 sThe page becomes fully interactive after 25.5 s. Good is under 3.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.251
0.251The layout shifts by 0.251 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Total Blocking Time: 222 ms
222 msScripts block taps and scrolling for 222 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user INP: 78 ms
78 msReal visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 709 ms
709 msReal visitors wait 709 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 98 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 5.0 MB in 331 requests
5.0 MBYour homepage downloads 5.0 MB in 331 requests on a phone: scripts 3.0 MB (118), other files 913 KiB (156) and stylesheets 588 KiB (29). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 169.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
14 elements use ARIA attributes their role does not allow, which confuses screen readers.
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
16 elements have a tabindex above 0, which scrambles the keyboard order.
13 tap targets too small
13 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (17 characters)
Your title is only 17 characters: “Serfinity Medical”. Between 30 and 65 characters leaves room to say what you do and for whom.
Structured data has 1 problem
Structured data found (BreadcrumbList and WebSite) but with 1 problem, for example “BreadcrumbList: itemListElement is an empty list”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
138 internal links, 0 external
The homepage links to 138 pages on serfinitymedical.com and 0 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Shop By Brand”.
Canonical URL set
The canonical URL is https://serfinitymedical.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://serfinitymedical.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (721 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://serfinitymedical.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://serfinitymedical.com/collections/drainage-and-suction, https://serfinitymedical.com/collections/gloves, https://serfinitymedical.com/collections/implants, https://serfinitymedical.com/collections/instruments, https://serfinitymedical.com/collections/diagnostic-instruments-and-supplies and https://serfinitymedical.com/collections/wound-closure and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://serfinitymedical.com/collections/drainage-and-suction, https://serfinitymedical.com/collections/gloves, https://serfinitymedical.com/collections/implants, https://serfinitymedical.com/collections/instruments, https://serfinitymedical.com/collections/diagnostic-instruments-and-supplies and https://serfinitymedical.com/collections/wound-closure and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17413598&Ver=2&mid=5e6ed0db-9377-4a16-a1d2-28eeb41ada8e&bo=1&sid=a2d5f9d0db6911f19211a1b4837ecca0&vid=a2d5e750db6911f18a0af15753b057de&vids=1&msclkid=N&pi=918639831&lg.
16 small tap targets
16 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“webkitRequestAnimationFrame is vendor-specific. Please use the standard requestAnimationFrame inste…”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) Price Rules is not enabled for this store.”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 16 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 338 words of copy
The homepage carries about 338 words of visible text.
6 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Contact Us” and “Track Your Order”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at serfinitymedical.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Ta Labels Badges · Pagefly Ai Page Builder · Sa Request A Quote · Warnify Pro Warnings · Chatra Live Chat Chatbot · Product Warnings · Dealeasy · w3apps.co · privy.com · bsscommerce.com · klaviyo.com · powr.io · hextom.com · kxcdn.com · Selleasy
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on serfinitymedical.com, including 20 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.