serioustissues.com website review

About 672 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Facebook and others), adding 2.1 MB and 886 ms of main-thread time.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

25 files are served with short cache lifetimes, so returning visitors download them again (374 KiB).

Shopify costs a phone 255 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.3 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 227 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,157 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

7 images could be 66 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

7 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

About 31 KiB of CSS is downloaded but never applied on this page.

8 KiB could be saved by minifying CSS.

6 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 22.8 s. Good is under 3.8 s.

Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 206 ms to 217 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.4 MB in 330 requests on a phone: scripts 2.0 MB (104), other files 1.1 MB (169) and images 809 KiB (36). Under 2 MB keeps phones on slow connections fast.

3 images are downloaded at several times the size a phone draws them, for example [email protected] at 600 px wide, shown at 64 px. Resized copies would save about 171 KiB.

6 images (339 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

63 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Banner landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 87 characters, so Google will cut it off around 60: “The UK's Most Sustainable Toilet Paper | 100% Recyclable | Made In UK – Serious Tissues”.

There are 2 <h1> headlines (“THE UK'S MOST SUSTAINABLE TOILET PAPER” and “Serious Tissues partners with Mitie to plant 100,…”). One clear main headline is easier for people and search engines.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 131 pages on serioustissues.com and 1 external page.

https://serioustissues.com/pages/about-us, https://serioustissues.com/pages/b2b, https://serioustissues.com/blogs/news and https://serioustissues.com/pages/referrals have no meta description, so Google writes the search snippet from whatever text it finds.

https://serioustissues.com/pages/about-us and https://serioustissues.com/pages/our-impact have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/TYivf3/images/1cfc803c-528c-47fc-ae44-11b6ee047f4b.png.

The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

6 errors were logged to the browser console while the page loaded, for example “Identifier 'getCartDrawerEl' has already been declared”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 632 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 27 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.