serviceshift.nl website review

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

23 files are served with short cache lifetimes, so returning visitors download them again (572 KiB).

5 images could be 596 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

5 third-party services load with your homepage (Google Tag Manager, Cloudflare and Google Fonts and others), adding 205 KiB and 79 ms of main-thread time.

About 75 KiB of JavaScript is downloaded but never used on this page.

1 long task block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

About 16 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying CSS.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Our team consists of product owners and Integration develop…”. Most of its time is element render delay (1.7 s).

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

5 images (673 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images are downloaded at several times the size a phone draws them, for example 8faed09bfc.JPEG at 1,620 px wide, shown at 316 px. Resized copies would save about 396 KiB.

3 images further down the page (266 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.29 g of CO₂e: 34.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

5 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 12 characters: “serviceshift”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 4 <h1> headlines (“SERVICESHIFT - INTEGRATION AND MORE”, “Our Passion: Agile” and “Our Profession: Integration”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://serviceshift.nl/sitemap.xml, so Google discovers your pages only by following links.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 23 pages on serviceshift.nl and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://serviceshift.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://serviceshift.nl/partner, which answers with an error. Visitors hit a dead end and search engines drop it.

https://serviceshift.nl/our-services, https://serviceshift.nl/our-services/integration, https://serviceshift.nl/our-services/agile, https://serviceshift.nl/customers-partners, https://serviceshift.nl/customers-partners/customers-foreach and https://serviceshift.nl/jobs and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://serviceshift.nl/customers-partners/customers-foreach and https://serviceshift.nl/contact have no <h1> headline, so visitors and search engines get no clear main topic.

https://serviceshift.nl/our-services, https://serviceshift.nl/customers-partners/customers-foreach and https://serviceshift.nl/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 8 pages linked from your homepage and read each the way a search engine does.

8 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage has only about 223 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 1 cookie, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.