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serviceform.com website review

Visit site (opens in a new tab)Reviewed 21 October 202627 issues · 102 checks

This review found 27 issues worth fixing on serviceform.com, 8 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s879 msMay 2Oct 171.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.9 s
May 9, 20262.8 s
May 16, 20262.9 s
May 23, 20263.0 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.2 s
Jun 20, 20263.1 s
Jun 27, 20262.9 s
Jul 4, 20262.1 s
Jul 11, 20261.6 s
Jul 18, 20261.4 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
599 ms173 msMay 2Oct 17302 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026433 ms
May 9, 2026465 ms
May 16, 2026521 ms
May 23, 2026550 ms
May 30, 2026465 ms
Jun 6, 2026431 ms
Jun 13, 2026378 ms
Jun 20, 2026360 ms
Jun 27, 2026326 ms
Jul 4, 2026281 ms
Jul 11, 2026238 ms
Jul 18, 2026222 ms
Jul 25, 2026226 ms
Aug 1, 2026223 ms
Aug 8, 2026224 ms
Aug 15, 2026229 ms
Aug 22, 2026243 ms
Aug 29, 2026261 ms
Sep 5, 2026281 ms
Sep 12, 2026292 ms
Sep 19, 2026294 ms
Sep 26, 2026301 ms
Oct 3, 2026305 ms
Oct 10, 2026313 ms
Oct 17, 2026302 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of serviceform.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. serviceform.com at 0.4 s0.4 s
  2. serviceform.com at 0.8 s0.8 s
  3. serviceform.com at 1.1 s1.1 s
  4. serviceform.com at 1.5 s1.5 s
  5. serviceform.com at 1.9 s1.9 s
  6. serviceform.com at 2.3 s2.3 s
  7. serviceform.com at 2.6 s2.6 s
  8. serviceform.com at 3.0 s3.0 s

serviceform.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix64
  • Reduce unused JavaScript

    1.2 s · 228 KiB

    About 228 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64 (desktop: 97). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    150 ms · 389 KiB

    8 images could be 389 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    450 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.

  • 2,575 HTML elements

    The page has 2,575 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    188 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (188 KiB).

  • Reduce unused CSS

    150 ms · 23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (LinkedIn Ads, Google/Doubleclick Ads and Google Tag Manager and others), adding 37 KiB and 16 ms of main-thread time.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 97 but mobile only 64. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 581 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.5 s

    14.5 s

    Your largest element takes 14.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AI agents for business that sell, capture leads and handle …”.

  • Time to Interactive: 14.6 s

    14.6 s

    The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

  • Real-user INP: 297 ms

    297 ms

    Real visitors wait 297 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 36 images without width and height

    36 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 335 ms

    335 ms

    Scripts block taps and scrolling for 335 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

7 checks passed
  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 361 ms

    361 ms

    Real visitors wait 361 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 32% faster for real visitors

    -32%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 433 ms to 302 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 58% faster for real visitors

    -58%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.9 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.1 MB in 100 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 100 requests on a phone: media 1.9 MB (1), other files 962 KiB (55) and scripts 663 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    65 KiB

    1 image is downloaded at several times the size a phone draws it, for example sergi.webp at 480 px wide, shown at 32 px. Resized copies would save about 65 KiB.

  • About 1.2 g of CO₂ per visit

    1.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 138.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9293
  • 207 text elements with low contrast

    207 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 124 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (189 characters)

    Your meta description is 189 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 161 internal links, 20 external

    The homepage links to 161 pages on serviceform.com and 20 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “AI agents for business that sell, capture leadsand handle customer service. One platform, set up for you.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “AI Agents for Business Websites and WhatsApp | Serviceform”.

  • Canonical URL set

    The canonical URL is https://www.serviceform.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization, SoftwareApplication and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.serviceform.com/sitemap-index.xml.

AI search readiness

100
  • Opted out of AI training for 3 crawlers

    robots.txt blocks GPTBot, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,944 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 19 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    42 of 52 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix81
  • 1 broken external link

    1 link to other sites is dead, for example https://trustmary.com/review/www.serviceform.com (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (serviceform.com).

  • Valid certificate (31 days left)

    The certificate from Google Trust Services · WE1 verifies for serviceform.com and is valid for another 31 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://serviceform.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

4 checks passed
  • Domain is 22 years old

    22 years

    serviceform.com was registered in Jun 2004 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and comodoca.com to issue certificates for serviceform.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    serviceform.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jun 2027

    serviceform.com is registered until Jun 2027.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,901 words of copy

    The homepage carries about 1,901 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact us” and “Talk to an AI specialist”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Pricing”, “Order updates that self-serve” and “See pricing”.

  • Social proof on the page

    Social proof on the homepage: 63 customer or partner logos, a star rating, 9 trust badges and “Used by 1,500+ businesses”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 5 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be serviceform.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx include:sendgrid.net include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Astro
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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