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seycoffee.com website review
Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 87 checks
This review found 33 issues worth fixing on seycoffee.com, 8 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #22,045 of 95,217 reviewed websitesbeats 72%
- #13,892 of 51,293 online storesbeats 67%
- #13,445 of 46,406 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 707 ms |
| May 30, 2026 | 702 ms |
| Jun 6, 2026 | 694 ms |
| Jun 13, 2026 | 678 ms |
| Jun 20, 2026 | 664 ms |
| Jun 27, 2026 | 675 ms |
| Jul 4, 2026 | 690 ms |
| Jul 11, 2026 | 704 ms |
| Jul 18, 2026 | 713 ms |
| Jul 25, 2026 | 705 ms |
| Aug 1, 2026 | 691 ms |
| Aug 8, 2026 | 692 ms |
| Aug 15, 2026 | 696 ms |
| Aug 22, 2026 | 702 ms |
| Aug 29, 2026 | 693 ms |
| Sep 5, 2026 | 686 ms |
| Sep 12, 2026 | 694 ms |
| Sep 19, 2026 | 681 ms |
| Sep 26, 2026 | 683 ms |
| Oct 3, 2026 | 672 ms |
| Oct 10, 2026 | 659 ms |
| Oct 17, 2026 | 673 ms |
| Oct 24, 2026 | 689 ms |
| Oct 31, 2026 | 700 ms |
| Nov 7, 2026 | 689 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 53 ms |
| May 30, 2026 | 54 ms |
| Jun 6, 2026 | 54 ms |
| Jun 13, 2026 | 54 ms |
| Jun 20, 2026 | 54 ms |
| Jun 27, 2026 | 54 ms |
| Jul 4, 2026 | 54 ms |
| Jul 11, 2026 | 54 ms |
| Jul 18, 2026 | 54 ms |
| Jul 25, 2026 | 53 ms |
| Aug 1, 2026 | 54 ms |
| Aug 8, 2026 | 54 ms |
| Aug 15, 2026 | 54 ms |
| Aug 22, 2026 | 54 ms |
| Aug 29, 2026 | 54 ms |
| Sep 5, 2026 | 54 ms |
| Sep 12, 2026 | 54 ms |
| Sep 19, 2026 | 53 ms |
| Sep 26, 2026 | 54 ms |
| Oct 3, 2026 | 53 ms |
| Oct 10, 2026 | 54 ms |
| Oct 17, 2026 | 53 ms |
| Oct 24, 2026 | 53 ms |
| Oct 31, 2026 | 53 ms |
| Nov 7, 2026 | 53 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
1.0 s · 195 KiB3 images could be 195 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 51 KiBAbout 51 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
350 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, rechargecdn.com and Shopify and others), adding 257 KiB and 206 ms of main-thread time.
Legacy JavaScript
50 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 65 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
10 KiB6 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 489 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.7 s
7.7 sYour largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cupping from above.”.
Time to Interactive: 7.7 s
7.7 sThe page becomes fully interactive after 7.7 s. Good is under 3.8 s.
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 53 ms to 53 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 51 ms
51 msReal visitors wait 51 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 403 ms
403 msReal visitors wait 403 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 20 ms
20 msScripts block the page for only 20 ms while loading. Good is under 200 ms.
Images and page weight
1 image over 500 KB
NewSubs_5760x.gif weighs 533 KiB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (533 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
66 KiB1 image is downloaded at several times the size a phone draws it, for example elida_5760x.jpg at 1,887 px wide, shown at 390 px. Resized copies would save about 66 KiB.
About 0.4 g of CO₂ per visit
0.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.3 MB in 130 requests
1.3 MBYour homepage downloads 1.3 MB in 130 requests on a phone: other files 632 KiB (69), scripts 356 KiB (46) and images 235 KiB (6). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (3 characters)
Your title is only 3 characters: “SEY”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (182 characters)
Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
21 internal links, 4 external
The homepage links to 21 pages on seycoffee.com and 4 external pages.
5 checks passed
One H1 headline
Your main headline reads: “DRINK BEAUTIFUL COFFEE”.
Canonical URL set
The canonical URL is https://www.seycoffee.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.seycoffee.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (268 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.seycoffee.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages share a meta description
https://www.seycoffee.com/collections/coffee, https://www.seycoffee.com/products/roasted-coffee-recurring, https://www.seycoffee.com/pages/about, https://www.seycoffee.com/pages/cafe, https://www.seycoffee.com/pages/wholesale and https://www.seycoffee.com/pages/jobs and 1 other use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
https://www.seycoffee.com/collections/coffee, https://www.seycoffee.com/pages/about, https://www.seycoffee.com/pages/cafe and https://www.seycoffee.com/products/2026-halo-hartume-2nd-selection-ethiopia have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.seycoffee.com/pages/wholesale has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
7 internal pages checked
We fetched 7 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 7 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 7 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 201 words
The homepage has only about 201 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP COFFEES”.
3 calls to action
The homepage has 3 calls to action, for example “Shop coffees”, “Learn More” and “Subscribe”.
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seycoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · nfcube.com · rechargecdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on seycoffee.com, including 8 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.