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seycoffee.com website review

Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 87 checks

This review found 33 issues worth fixing on seycoffee.com, 8 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
721 ms651 msMay 23Nov 7689 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026707 ms
May 30, 2026702 ms
Jun 6, 2026694 ms
Jun 13, 2026678 ms
Jun 20, 2026664 ms
Jun 27, 2026675 ms
Jul 4, 2026690 ms
Jul 11, 2026704 ms
Jul 18, 2026713 ms
Jul 25, 2026705 ms
Aug 1, 2026691 ms
Aug 8, 2026692 ms
Aug 15, 2026696 ms
Aug 22, 2026702 ms
Aug 29, 2026693 ms
Sep 5, 2026686 ms
Sep 12, 2026694 ms
Sep 19, 2026681 ms
Sep 26, 2026683 ms
Oct 3, 2026672 ms
Oct 10, 2026659 ms
Oct 17, 2026673 ms
Oct 24, 2026689 ms
Oct 31, 2026700 ms
Nov 7, 2026689 ms
Real-visitor tap response (INP)75th percentile, phones
54 ms53 msMay 23Nov 753 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202653 ms
May 30, 202654 ms
Jun 6, 202654 ms
Jun 13, 202654 ms
Jun 20, 202654 ms
Jun 27, 202654 ms
Jul 4, 202654 ms
Jul 11, 202654 ms
Jul 18, 202654 ms
Jul 25, 202653 ms
Aug 1, 202654 ms
Aug 8, 202654 ms
Aug 15, 202654 ms
Aug 22, 202654 ms
Aug 29, 202654 ms
Sep 5, 202654 ms
Sep 12, 202654 ms
Sep 19, 202653 ms
Sep 26, 202654 ms
Oct 3, 202653 ms
Oct 10, 202654 ms
Oct 17, 202653 ms
Oct 24, 202653 ms
Oct 31, 202653 ms
Nov 7, 202653 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of seycoffee.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. seycoffee.com at 0.4 s0.4 s
  2. seycoffee.com at 0.8 s0.8 s
  3. seycoffee.com at 1.1 s1.1 s
  4. seycoffee.com at 1.5 s1.5 s
  5. seycoffee.com at 1.9 s1.9 s
  6. seycoffee.com at 2.3 s2.3 s
  7. seycoffee.com at 2.6 s2.6 s
  8. seycoffee.com at 3.0 s3.0 s

Speed

4 to fix71
  • Improve image delivery

    1.0 s · 195 KiB

    3 images could be 195 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 51 KiB

    About 51 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    350 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, rechargecdn.com and Shopify and others), adding 257 KiB and 206 ms of main-thread time.

  • Legacy JavaScript

    50 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 65 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    10 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 489 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.7 s

    7.7 s

    Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cupping from above.”.

  • Time to Interactive: 7.7 s

    7.7 s

    The page becomes fully interactive after 7.7 s. Good is under 3.8 s.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 53 ms to 53 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 51 ms

    51 ms

    Real visitors wait 51 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 403 ms

    403 ms

    Real visitors wait 403 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 20 ms

    20 ms

    Scripts block the page for only 20 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix65
  • 1 image over 500 KB

    NewSubs_5760x.gif weighs 533 KiB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (533 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    66 KiB

    1 image is downloaded at several times the size a phone draws it, for example elida_5760x.jpg at 1,887 px wide, shown at 390 px. Resized copies would save about 66 KiB.

  • About 0.4 g of CO₂ per visit

    0.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.3 MB in 130 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 130 requests on a phone: other files 632 KiB (69), scripts 356 KiB (46) and images 235 KiB (6). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 7889
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is short (3 characters)

    Your title is only 3 characters: “SEY”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (182 characters)

    Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 21 internal links, 4 external

    The homepage links to 21 pages on seycoffee.com and 4 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “DRINK BEAUTIFUL COFFEE”.

  • Canonical URL set

    The canonical URL is https://www.seycoffee.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.seycoffee.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (268 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.seycoffee.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 7 pages share a meta description

    https://www.seycoffee.com/collections/coffee, https://www.seycoffee.com/products/roasted-coffee-recurring, https://www.seycoffee.com/pages/about, https://www.seycoffee.com/pages/cafe, https://www.seycoffee.com/pages/wholesale and https://www.seycoffee.com/pages/jobs and 1 other use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    https://www.seycoffee.com/collections/coffee, https://www.seycoffee.com/pages/about, https://www.seycoffee.com/pages/cafe and https://www.seycoffee.com/products/2026-halo-hartume-2nd-selection-ethiopia have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.seycoffee.com/pages/wholesale has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 7 internal pages checked

    We fetched 7 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 7 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 3 small tap targets

    3 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 201 words

    The homepage has only about 201 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP COFFEES”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop coffees”, “Learn More” and “Subscribe”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seycoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · nfcube.com · rechargecdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on seycoffee.com, including 8 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ranked channels, outreach sequences and content angles
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