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sfcb2b.de website review

Visit site (opens in a new tab)Reviewed 10 November 202622 issues · 71 checks

This review found 22 issues worth fixing on sfcb2b.de, 8 of them high impact, across 71 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

79C

Closest competitors among Shopify stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sAug 22Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
Aug 22, 20261.8 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.7 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
132 ms99 msSep 5Nov 7103 ms
Show as table
DateReal-visitor tap response (INP)
Sep 5, 2026128 ms
Sep 12, 2026112 ms
Sep 19, 2026113 ms
Sep 26, 2026105 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026103 ms
Oct 24, 2026104 ms
Oct 31, 2026103 ms
Nov 7, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.sfcb2b.eu (opens in a new tab)
Full-page screenshot of sfcb2b.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sfcb2b.de at 0.4 s0.4 s
  2. sfcb2b.de at 0.8 s0.8 s
  3. sfcb2b.de at 1.2 s1.2 s
  4. sfcb2b.de at 1.6 s1.6 s
  5. sfcb2b.de at 2.0 s2.0 s
  6. sfcb2b.de at 2.5 s2.5 s
  7. sfcb2b.de at 2.9 s2.9 s
  8. sfcb2b.de at 3.3 s3.3 s

Speed

2 to fix74

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    400 ms · 11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 400 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Shopify, Adobe TypeKit and shop.app and others), adding 372 KiB and 94 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused JavaScript

    27 KiB

    About 27 KiB of JavaScript is downloaded but never used on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    4 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).

2 checks passed

  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 453 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user TTFB: 821 ms

    821 ms

    Real visitors wait 821 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 5.6 s

    5.6 s

    The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

8 checks passed

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 102 ms

    102 ms

    Real visitors wait 102 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 128 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 44 ms

    44 ms

    Scripts block the page for only 44 ms while loading. Good is under 200 ms.

Images and page weight

100

  • About 0.5 g of CO₂ per visit

    0.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 1.9 MB in 305 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 305 requests on a phone: other files 1.4 MB (237), scripts 243 KiB (37) and fonts 71 KiB (3). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10098

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed

  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 6960

  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Non Slip and Slip Resistant Work Shoes at Shoes for Crews – SFC B2B”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 32 internal links, 13 external

    The homepage links to 32 pages on sfcb2b.de and 13 external pages.

4 checks passed

  • Meta description: 147 characters

    Your meta description is 147 characters: “The website for Shoes for Crews Europe. Slip-resistant footwear since 1984. Work shoes, clogs, trainers, safety boots a…”.

  • Canonical URL set

    The canonical URL is https://www.sfcb2b.eu/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sfcb2b.eu/sitemap.xml.

AI search readiness

1 to fix53

  • robots.txt blocks 6 AI answer engine crawlers

    6 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

2 checks passed

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://www.sfcb2b.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90

  • 5 pages without a meta description

    https://www.sfcb2b.eu/policies/refund-policy, https://www.sfcb2b.eu/policies/shipping-policy, https://www.sfcb2b.eu/pages/where-can-you-meet-us, https://www.sfcb2b.eu/policies/terms-of-service and https://www.sfcb2b.eu/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://www.sfcb2b.eu/collections/men, https://www.sfcb2b.eu/collections/women, https://www.sfcb2b.eu/collections/accessories, https://www.sfcb2b.eu/policies/refund-policy, https://www.sfcb2b.eu/policies/shipping-policy and https://www.sfcb2b.eu/pages/sizing-advice and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

5 checks passed

  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    24 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 32 words

    The homepage has only about 32 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed

  • 4 calls to action

    The homepage has 4 calls to action, for example “Track your Order” and “Download Catalogue”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sfcb2b.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Consentmo GDPR Compliance;Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 22 issues on sfcb2b.de, including 8 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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