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seymourmidwest.com website review

Visit site (opens in a new tab)Reviewed 25 October 202643 issues · 82 checks

This review found 43 issues worth fixing on seymourmidwest.com, 18 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s3.9 sMay 2Oct 174.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.4 s
May 9, 20264.4 s
May 16, 20264.4 s
May 23, 20264.3 s
May 30, 20264.2 s
Jun 6, 20264.2 s
Jun 13, 20264.2 s
Jun 20, 20264.2 s
Jun 27, 20264.2 s
Jul 4, 20264.2 s
Jul 11, 20264.3 s
Jul 18, 20264.3 s
Jul 25, 20264.5 s
Aug 1, 20264.4 s
Aug 8, 20264.5 s
Aug 15, 20264.6 s
Aug 22, 20264.5 s
Aug 29, 20264.6 s
Sep 5, 20264.5 s
Sep 12, 20264.3 s
Sep 19, 20264.2 s
Sep 26, 20264.0 s
Oct 3, 20264.0 s
Oct 10, 20264.1 s
Oct 17, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
90 ms74 msMay 2Oct 1782 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202687 ms
May 9, 202687 ms
May 16, 202688 ms
May 23, 202683 ms
May 30, 202678 ms
Jun 6, 202677 ms
Jun 13, 202676 ms
Jun 20, 202678 ms
Jun 27, 202679 ms
Jul 4, 202677 ms
Jul 11, 202678 ms
Jul 18, 202677 ms
Jul 25, 202677 ms
Aug 1, 202679 ms
Aug 8, 202680 ms
Aug 15, 202682 ms
Aug 22, 202682 ms
Aug 29, 202683 ms
Sep 5, 202687 ms
Sep 12, 202685 ms
Sep 19, 202687 ms
Sep 26, 202686 ms
Oct 3, 202683 ms
Oct 10, 202682 ms
Oct 17, 202682 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of seymourmidwest.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. seymourmidwest.com at 0.5 s0.5 s
  2. seymourmidwest.com at 1.0 s1.0 s
  3. seymourmidwest.com at 1.5 s1.5 s
  4. seymourmidwest.com at 2.0 s2.0 s
  5. seymourmidwest.com at 2.5 s2.5 s
  6. seymourmidwest.com at 3.1 s3.1 s
  7. seymourmidwest.com at 3.6 s3.6 s
  8. seymourmidwest.com at 4.1 s4.1 s

Speed

6 to fix38
  • Reduce unused JavaScript

    7.6 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.6 s faster on a phone.

  • Avoid multiple page redirects

    1.7 s

    The page goes through 2 redirects before it starts loading, costing about 1.7 s. Link and advertise the final URL directly.

  • Reduce unused CSS

    1.1 s · 258 KiB

    About 258 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 26). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    800 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 800 ms.

  • Minify JavaScript

    150 ms · 138 KiB

    138 KiB could be saved by minifying JavaScript.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

  • Document request latency

    150 ms

    The HTML itself could arrive about 150 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • 1 third-party service on the page

    1 third-party service load with your homepage (cimcloud.com), adding 5 KiB and 10 ms of main-thread time.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Use efficient cache lifetimes

    5 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 86 ms

    86 ms

    Your server sent the HTML in 86 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.4 s

    21.4 s

    Your largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 23.4 s

    23.4 s

    The page becomes fully interactive after 23.4 s. Good is under 3.8 s.

  • First Contentful Paint: 5.4 s

    5.4 s

    The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 622 ms

    622 ms

    Scripts block taps and scrolling for 622 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.112

    0.112

    The layout shifts by 0.112 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix33
  • Page weight: 4.1 MB in 70 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 70 requests on a phone: scripts 2.4 MB (24), images 849 KiB (20) and other files 353 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8358
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 checks passed
  • 5 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 9 WCAG 2.2 A/AA and best-practice rules on the phone render: 5 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 6964
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (15 characters)

    Your title is only 15 characters: “Seymour Midwest”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 104 internal links, 5 external

    The homepage links to 104 pages on seymourmidwest.com and 5 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://seymourmidwest.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://seymourmidwest.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://seymourmidwest.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

3 to fix83
  • 14 pages share 2 titles

    / and https://seymourmidwest.com/showcart.asp all use the title “Seymour Midwest”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    https://seymourmidwest.com/videos, https://seymourmidwest.com/showcart.asp, https://seymourmidwest.com/coatings-tools, https://seymourmidwest.com/squeegees, https://seymourmidwest.com/footwear and https://seymourmidwest.com/roller-covers-frames-brushes and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://seymourmidwest.com/videos, https://seymourmidwest.com/coatings-tools, https://seymourmidwest.com/squeegees, https://seymourmidwest.com/footwear, https://seymourmidwest.com/roller-covers-frames-brushes and https://seymourmidwest.com/spiked-and-ribbed-rollers and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://seymourmidwest.com/coatings-tools took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 6989
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 16 words

    The homepage has only about 16 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop +”, “LEARN MORE” and “Contact Us”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seymourmidwest.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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