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seymourmidwest.com website review
Visit site (opens in a new tab)Reviewed 25 October 202643 issues · 82 checks
This review found 43 issues worth fixing on seymourmidwest.com, 18 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
54FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.4 s |
| May 9, 2026 | 4.4 s |
| May 16, 2026 | 4.4 s |
| May 23, 2026 | 4.3 s |
| May 30, 2026 | 4.2 s |
| Jun 6, 2026 | 4.2 s |
| Jun 13, 2026 | 4.2 s |
| Jun 20, 2026 | 4.2 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.2 s |
| Jul 11, 2026 | 4.3 s |
| Jul 18, 2026 | 4.3 s |
| Jul 25, 2026 | 4.5 s |
| Aug 1, 2026 | 4.4 s |
| Aug 8, 2026 | 4.5 s |
| Aug 15, 2026 | 4.6 s |
| Aug 22, 2026 | 4.5 s |
| Aug 29, 2026 | 4.6 s |
| Sep 5, 2026 | 4.5 s |
| Sep 12, 2026 | 4.3 s |
| Sep 19, 2026 | 4.2 s |
| Sep 26, 2026 | 4.0 s |
| Oct 3, 2026 | 4.0 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 4.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 87 ms |
| May 9, 2026 | 87 ms |
| May 16, 2026 | 88 ms |
| May 23, 2026 | 83 ms |
| May 30, 2026 | 78 ms |
| Jun 6, 2026 | 77 ms |
| Jun 13, 2026 | 76 ms |
| Jun 20, 2026 | 78 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 77 ms |
| Jul 11, 2026 | 78 ms |
| Jul 18, 2026 | 77 ms |
| Jul 25, 2026 | 77 ms |
| Aug 1, 2026 | 79 ms |
| Aug 8, 2026 | 80 ms |
| Aug 15, 2026 | 82 ms |
| Aug 22, 2026 | 82 ms |
| Aug 29, 2026 | 83 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 85 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 86 ms |
| Oct 3, 2026 | 83 ms |
| Oct 10, 2026 | 82 ms |
| Oct 17, 2026 | 82 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.1 s
3.6 s
4.1 s
Speed
Reduce unused JavaScript
7.6 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.6 s faster on a phone.
Avoid multiple page redirects
1.7 sThe page goes through 2 redirects before it starts loading, costing about 1.7 s. Link and advertise the final URL directly.
Reduce unused CSS
1.1 s · 258 KiBAbout 258 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 26). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
800 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 800 ms.
Minify JavaScript
150 ms · 138 KiB138 KiB could be saved by minifying JavaScript.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.
Document request latency
150 msThe HTML itself could arrive about 150 ms sooner: redirects, a slow server response or missing compression delay everything after it.
1 third-party service on the page
1 third-party service load with your homepage (cimcloud.com), adding 5 KiB and 10 ms of main-thread time.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Use efficient cache lifetimes
5 KiB1 file is served with short cache lifetimes, so returning visitors download them again (5 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 86 ms
86 msYour server sent the HTML in 86 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.4 s
21.4 sYour largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s.
Time to Interactive: 23.4 s
23.4 sThe page becomes fully interactive after 23.4 s. Good is under 3.8 s.
First Contentful Paint: 5.4 s
5.4 sThe first text or image appears after 5.4 s on a phone. Good is under 1.8 s.
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 622 ms
622 msScripts block taps and scrolling for 622 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.8 s
1.8 sReal visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.112
0.112The layout shifts by 0.112 while loading, so content jumps under the reader's thumb. Good is under 0.1.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 4.1 MB in 70 requests
4.1 MBYour homepage downloads 4.1 MB in 70 requests on a phone: scripts 2.4 MB (24), images 849 KiB (20) and other files 353 KiB (10). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Documents must have <title> element to aid in navigation (1 element)
Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 checks passed
5 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 9 WCAG 2.2 A/AA and best-practice rules on the phone render: 5 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (15 characters)
Your title is only 15 characters: “Seymour Midwest”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
104 internal links, 5 external
The homepage links to 104 pages on seymourmidwest.com and 5 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://seymourmidwest.com/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://seymourmidwest.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://seymourmidwest.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
14 pages share 2 titles
/ and https://seymourmidwest.com/showcart.asp all use the title “Seymour Midwest”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
15 pages without a meta description
https://seymourmidwest.com/videos, https://seymourmidwest.com/showcart.asp, https://seymourmidwest.com/coatings-tools, https://seymourmidwest.com/squeegees, https://seymourmidwest.com/footwear and https://seymourmidwest.com/roller-covers-frames-brushes and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://seymourmidwest.com/videos, https://seymourmidwest.com/coatings-tools, https://seymourmidwest.com/squeegees, https://seymourmidwest.com/footwear, https://seymourmidwest.com/roller-covers-frames-brushes and https://seymourmidwest.com/spiked-and-ribbed-rollers and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://seymourmidwest.com/coatings-tools took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 16 words
The homepage has only about 16 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Shop +”, “LEARN MORE” and “Contact Us”.
1 short form
A short form (2 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seymourmidwest.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on seymourmidwest.com, including 17 speed issues, 7 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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