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sfh.com website review

Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 86 checks

This review found 33 issues worth fixing on sfh.com, 9 of them high impact, across 86 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for SFH

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.4 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
99 ms84 msMay 23Nov 796 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202692 ms
May 30, 202689 ms
Jun 6, 202695 ms
Jun 13, 202692 ms
Jun 20, 202697 ms
Jun 27, 202697 ms
Jul 4, 202696 ms
Jul 11, 202695 ms
Jul 18, 202695 ms
Jul 25, 202696 ms
Aug 1, 202696 ms
Aug 8, 202696 ms
Aug 15, 202689 ms
Aug 22, 202687 ms
Aug 29, 202687 ms
Sep 5, 202688 ms
Sep 12, 202695 ms
Sep 19, 202695 ms
Sep 26, 202689 ms
Oct 3, 202687 ms
Oct 10, 202686 ms
Oct 17, 202687 ms
Oct 24, 202689 ms
Oct 31, 202694 ms
Nov 7, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sfh.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sfh.com at 0.7 s0.7 s
  2. sfh.com at 1.4 s1.4 s
  3. sfh.com at 2.1 s2.1 s
  4. sfh.com at 2.8 s2.8 s
  5. sfh.com at 3.5 s3.5 s
  6. sfh.com at 4.1 s4.1 s
  7. sfh.com at 4.8 s4.8 s
  8. sfh.com at 5.5 s5.5 s

Speed

9 to fix64
  • Use efficient cache lifetimes

    1.4 s · 300 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (300 KiB).

  • Reduce unused JavaScript

    1.2 s · 251 KiB

    About 251 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    250 ms · 746 KiB

    11 images could be 746 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Yotpo, Klaviyo and Clarity and others), adding 850 KiB and 559 ms of main-thread time.

  • Render-blocking requests

    300 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Yotpo adds 206 ms

    206 ms

    Yotpo costs a phone 206 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,914 HTML elements

    The page has 1,914 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 97 ms. During a long task the page ignores taps.

  • Minify JavaScript

    28 KiB

    28 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 12.9 s

    12.9 s

    Your largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Performance Nutrition for Everyday Athletes”.

  • Time to Interactive: 13.0 s

    13.0 s

    The page becomes fully interactive after 13.0 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 92 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 597 ms

    597 ms

    Real visitors wait 597 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 82 ms

    82 ms

    Scripts block the page for only 82 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.2 MB in 259 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 259 requests on a phone: images 1.1 MB (34), scripts 1,008 KiB (89) and other files 838 KiB (119). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    slide-4-daily-essentials-mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8790
  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 34 images without alt text

    34 images have no alt text, which hurts accessibility and image search.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9287
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 113 internal links, 5 external

    The homepage links to 113 pages on sfh.com and 5 external pages.

6 checks passed
  • Meta description: 104 characters

    Your meta description is 104 characters: “Natural health supplements to support your performance goals. Get stronger, faster, and healthier today!”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “SFH | Natural Health Supplements”.

  • Canonical URL set

    The canonical URL is https://www.sfh.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sfh.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,096 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 12 small tap targets

    12 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,461 words of copy

    The homepage carries about 1,461 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Shop this stack”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Sign Up”, “Shop” and “Shop All”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sfh.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Searchpie Seo Speed · Pagefly Ai Page Builder · Yotpo Loyalty Rewards · Triplewhale · Yotpo Product Reviews · verifypass.com · shareasale.com · rechargecdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on sfh.com, including 13 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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