Website review, no card needed
shadybrookfarm.com website review
Visit site (opens in a new tab)Reviewed 9 November 202633 issues · 86 checks
This review found 33 issues worth fixing on shadybrookfarm.com, 15 of them high impact, across 86 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #30,976 of 109,181 reviewed websitesbeats 66%
- #20,622 of 61,815 online storesbeats 60%
- #19,951 of 56,389 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 986 ms |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 971 ms |
| Oct 10, 2026 | 932 ms |
| Oct 17, 2026 | 889 ms |
| Oct 24, 2026 | 846 ms |
| Oct 31, 2026 | 841 ms |
| Nov 7, 2026 | 929 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 111 ms |
| May 30, 2026 | 138 ms |
| Jun 6, 2026 | 131 ms |
| Jun 13, 2026 | 130 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 113 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 117 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 128 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 136 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 138 ms |
| Oct 31, 2026 | 138 ms |
| Nov 7, 2026 | 141 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.9 s
4.5 s
5.2 s
Speed
Use efficient cache lifetimes
3.3 s · 477 KiB13 files are served with short cache lifetimes, so returning visitors download them again (477 KiB).
Reduce unused JavaScript
3.0 s · 534 KiBAbout 534 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Render-blocking requests
1.8 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Improve image delivery
950 ms · 468 KiB6 images could be 468 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, elfsightcdn.com and Clarity and others), adding 1.2 MB and 592 ms of main-thread time.
Shopify adds 245 ms
245 msShopify costs a phone 245 ms of main-thread work and 599 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 910 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
elfsightcdn.com adds 154 ms
154 mselfsightcdn.com costs a phone 154 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,641 HTML elements
The page has 1,641 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 79 KiBAbout 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Minify JavaScript
160 ms · 30 KiB30 KiB could be saved by minifying JavaScript.
Legacy JavaScript
150 ms · 15 KiBPolyfills for old browsers add 15 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 18.2 s
18.2 sYour largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “An open glittery red book lying on a wooden surface, displa…”.
Time to Interactive: 18.4 s
18.4 sThe page becomes fully interactive after 18.4 s. Good is under 3.8 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Speed Index: 7.4 s
7.4 sVisually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 111 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 130 ms
130 msReal visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 394 ms
394 msReal visitors wait 394 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 56% faster for real visitors
-56%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 69 ms
69 msScripts block the page for only 69 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 190 requests
3.4 MBYour homepage downloads 3.4 MB in 190 requests on a phone: scripts 1.3 MB (68), other files 1.1 MB (98) and images 815 KiB (9). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
0.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Documents must have <title> element to aid in navigation (1 element)
Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (16 characters)
Your title is only 16 characters: “American Express”. Between 30 and 65 characters leaves room to say what you do and for whom.
138 internal links, 23 external
The homepage links to 138 pages on shadybrookfarm.com and 23 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Shady Brook Farm”.
Canonical URL set
The canonical URL is https://shadybrookfarm.com/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shadybrookfarm.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,300 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://shadybrookfarm.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 linked pages are broken
Your homepage links to https://shadybrookfarm.com/products/st-paddy-unwined-weekend-2026, https://shadybrookfarm.com/products/flower-up-wine-down and https://shadybrookfarm.com/products/garden-to-glass-cocktail-class, which answer with an error. Visitors hit a dead end and search engines drop them.
12 pages share a title
/, https://shadybrookfarm.com/pages/dashin-thru-the-lights, https://shadybrookfarm.com/pages/events-calendar, https://shadybrookfarm.com/pages/summer-unwined-concerts, https://shadybrookfarm.com/collections/breakfast-with-the-bunny and https://shadybrookfarm.com/pages/easter-eggstravaganza and 6 others all use the title “American Express”. Search engines can't tell which page to show for a search, so each competes with the others.
11 pages without a meta description
https://shadybrookfarm.com/pages/dashin-thru-the-lights, https://shadybrookfarm.com/pages/events-calendar, https://shadybrookfarm.com/pages/summer-unwined-concerts, https://shadybrookfarm.com/collections/breakfast-with-the-bunny, https://shadybrookfarm.com/pages/easter-eggstravaganza and https://shadybrookfarm.com/pages/party-on-the-patio and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages without an H1
https://shadybrookfarm.com/pages/dashin-thru-the-lights, https://shadybrookfarm.com/pages/summer-unwined-concerts, https://shadybrookfarm.com/collections/breakfast-with-the-bunny, https://shadybrookfarm.com/pages/easter-eggstravaganza, https://shadybrookfarm.com/pages/party-on-the-patio and https://shadybrookfarm.com/pages/cornhole and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.
3 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
31 small tap targets
31 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'start')”.
Requests the notification permission on page load
Requests the notification permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 742 words of copy
The homepage carries about 742 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign Up Today!”.
19 calls to action
The homepage has 19 calls to action, for example “Sign Up Today!”, “Farm Shop” and “Join Our Team”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shadybrookfarm.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Selly;Shopify;Shopify Plus
- Hosting
- Shopify
Company
- Headquarters
- Yardley
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on shadybrookfarm.com, including 14 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.