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shasa.com website review

Visit site (opens in a new tab)Reviewed 4 November 202641 issues · 93 checks

This review found 41 issues worth fixing on shasa.com, 15 of them high impact, across 93 checks. The most urgent: mobile performance score: 45. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.3 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.5 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.8 s
Oct 3, 20262.7 s
Oct 10, 20262.6 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
850 ms155 msMay 16Oct 31770 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026235 ms
May 23, 2026236 ms
May 30, 2026240 ms
Jun 6, 2026247 ms
Jun 13, 2026252 ms
Jun 20, 2026254 ms
Jun 27, 2026254 ms
Jul 4, 2026253 ms
Jul 11, 2026255 ms
Jul 18, 2026263 ms
Jul 25, 2026272 ms
Aug 1, 2026285 ms
Aug 8, 2026302 ms
Aug 15, 2026311 ms
Aug 22, 2026322 ms
Aug 29, 2026332 ms
Sep 5, 2026337 ms
Sep 12, 2026366 ms
Sep 19, 2026427 ms
Sep 26, 2026523 ms
Oct 3, 2026639 ms
Oct 10, 2026698 ms
Oct 17, 2026740 ms
Oct 24, 2026765 ms
Oct 31, 2026770 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shasa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shasa.com at 0.9 s0.9 s
  2. shasa.com at 1.8 s1.8 s
  3. shasa.com at 2.7 s2.7 s
  4. shasa.com at 3.7 s3.7 s
  5. shasa.com at 4.6 s4.6 s
  6. shasa.com at 5.5 s5.5 s
  7. shasa.com at 6.4 s6.4 s
  8. shasa.com at 7.3 s7.3 s

Speed

14 to fix45
  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.6 s

    A phone's processor spends 8.6 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Facebook and Google Maps and others), adding 2.3 MB and 1.5 s of main-thread time.

  • Use efficient cache lifetimes

    400 ms · 756 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (756 KiB).

  • Reduce unused JavaScript

    150 ms · 996 KiB

    About 996 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    900 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Klaviyo adds 415 ms

    415 ms

    Klaviyo costs a phone 415 ms of main-thread work and 714 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 414 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 276 ms

    276 ms

    Facebook costs a phone 276 ms of main-thread work and 216 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 222 ms

    222 ms

    Google Maps costs a phone 222 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 203 ms

    203 ms

    ZenDesk costs a phone 203 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,155 HTML elements

    The page has 2,155 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 26 ms

    26 ms

    Shopify costs a phone 26 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    50 ms · 120 KiB

    8 images could be 120 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Duplicated JavaScript

    50 ms · 8 KiB

    8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

  • Legacy JavaScript

    51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 27.8 s

    27.8 s

    The page becomes fully interactive after 27.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 338 ms

    338 ms

    Real visitors wait 338 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 226% slower for real visitors

    +226%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 235 ms to 770 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 583 ms

    583 ms

    Real visitors wait 583 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.6 s

    1.6 s

    The first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.8 MB in 349 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 349 requests on a phone: scripts 2.6 MB (167), images 1.1 MB (38) and other files 754 KiB (104). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    blazer-negro-sueter-rojo-bufanda-crema-pantalon-amplio-shasa is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images in older formats

    3 images (376 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 163.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8989
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 26 images without alt text

    26 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • Meta description is long (248 characters)

    Your meta description is 248 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 274 internal links, 19 external

    The homepage links to 274 pages on shasa.com and 19 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Shasa | Nueva Colección | Ropa, Zapatos y Accesorios para Mujer”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Shasa | Nueva Colección | Ropa, Zapatos y Accesorios para Mujer”.

  • Canonical URL set

    The canonical URL is https://shasa.com/.

  • Structured data in place

    Structured data found: OnlineStore, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shasa.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,066 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://shasa.com/llms.txt (34 KiB, 84 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without an H1

    https://shasa.com/apps/wishlist and https://shasa.com/collections/ropa-mujer have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 114 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    28 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 370 words of copy

    The homepage carries about 370 words of visible text.

4 checks passed
  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 34 cookies set on arrival

    34

    Opening the homepage sets 34 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shasa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Cloudflare

Company

Founded
1995
Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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