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shaukins.com website review

Visit site (opens in a new tab)Reviewed 5 November 202638 issues · 83 checks

This review found 38 issues worth fixing on shaukins.com, 10 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.2 sJul 4Aug 13.0 s
Show as table
DateReal-visitor load time (LCP)
Jul 4, 20262.4 s
Jul 11, 20263.2 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shaukins.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shaukins.com at 0.9 s0.9 s
  2. shaukins.com at 1.8 s1.8 s
  3. shaukins.com at 2.7 s2.7 s
  4. shaukins.com at 3.6 s3.6 s
  5. shaukins.com at 4.6 s4.6 s
  6. shaukins.com at 5.5 s5.5 s
  7. shaukins.com at 6.4 s6.4 s
  8. shaukins.com at 7.3 s7.3 s

Speed

13 to fix53
  • Reduce unused JavaScript

    2.9 s · 2.8 MB

    About 2.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Render-blocking requests

    1.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • 6,150 HTML elements

    The page has 6,150 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    450 ms · 1.2 MB

    57 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (shiprocket.in, pickrr.com and Google Tag Manager and others), adding 2.7 MB and 1.3 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    460 ms · 86 KiB

    About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.

  • pickrr.com adds 344 ms

    344 ms

    pickrr.com costs a phone 344 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 443 ms. During a long task the page ignores taps.

  • shiprocket.in adds 405 ms

    405 ms

    shiprocket.in costs a phone 405 ms of main-thread work and 126 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 258 ms

    258 ms

    Google Tag Manager costs a phone 258 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 49 ms

    49 ms

    Shopify costs a phone 49 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    216 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (216 KiB).

  • Minify JavaScript

    150 ms · 17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix51
  • Largest Contentful Paint: 13.0 s

    13.0 s

    Your largest element takes 13.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.9 s

    17.9 s

    The page becomes fully interactive after 17.9 s. Good is under 3.8 s.

  • Total Blocking Time: 559 ms

    559 ms

    Scripts block taps and scrolling for 559 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 5.1 MB in 300 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 300 requests on a phone: scripts 2.0 MB (83), images 1.6 MB (74) and other files 1.2 MB (119). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    MOBILEcopy.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 8 images in older formats

    8 images (399 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 174.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8392
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 51 links without text

    51 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 324 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8383
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Indian lifestyle clothing brand representing Urban India. – SHAUKINS”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Easy-to-wear”). One clear main headline is easier for people and search engines.

  • Meta description is long (315 characters)

    Your meta description is 315 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 233 internal links, 4 external

    The homepage links to 233 pages on shaukins.com and 4 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://shaukins.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shaukins.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://shaukins.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,141 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    https://shaukins.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://shaukins.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages without a meta description

    https://shaukins.com/pages/contact, https://shaukins.com/customer_authentication/redirect, https://shaukins.com/collections/linen and https://shaukins.com/collections/bottom-wears have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://shaukins.com/collections/shirts, https://shaukins.com/pages/about, https://shaukins.com/customer_authentication/redirect and https://shaukins.com/collections/bottom-wears have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://shaukins.com/customer_authentication/redirect took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 7391
  • 8 third-party cookies

    8 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    147 of 151 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 885 words of copy

    The homepage carries about 885 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop this” and “Shop all”.

  • 77 calls to action

    The homepage has 77 calls to action, for example “Shop”, “Contact” and “Shop this”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shaukins.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Variant Title King · Platmart Color Swatches · Reelup Shoppable Videos Reels · Judge Me Reviews · Fast Product Colors · Essential Post Purchase Upsell · amazonaws.com · shiprocket.in · personalizer.io · kiwisizing.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on shaukins.com, including 19 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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