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shelbydillonstudio.com website review

Visit site (opens in a new tab)Reviewed 7 November 202641 issues · 77 checks

This review found 41 issues worth fixing on shelbydillonstudio.com, 7 of them high impact, across 77 checks. The most urgent: page weight: 48.0 MB in 114 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of shelbydillonstudio.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shelbydillonstudio.com at 0.4 s0.4 s
  2. shelbydillonstudio.com at 0.8 s0.8 s
  3. shelbydillonstudio.com at 1.1 s1.1 s
  4. shelbydillonstudio.com at 1.5 s1.5 s
  5. shelbydillonstudio.com at 1.9 s1.9 s
  6. shelbydillonstudio.com at 2.3 s2.3 s
  7. shelbydillonstudio.com at 2.6 s2.6 s
  8. shelbydillonstudio.com at 3.0 s3.0 s

Speed

9 to fix62
  • Use efficient cache lifetimes

    150 ms · 39.2 MB

    25 files are served with short cache lifetimes, so returning visitors download them again (39.2 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, website-files.com and Klaviyo and others), adding 47.1 MB and 982 ms of main-thread time.

  • website-files.com adds 174 ms

    174 ms

    website-files.com costs a phone 174 ms of main-thread work and 45.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 1.7 MB

    15 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    863 KiB

    About 863 KiB of JavaScript is downloaded but never used on this page.

  • Google CDN adds 509 ms

    509 ms

    Google CDN costs a phone 509 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix59
  • Largest Contentful Paint: 10.5 s

    10.5 s

    Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 24.5 s

    24.5 s

    The page becomes fully interactive after 24.5 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 317 ms

    317 ms

    Scripts block taps and scrolling for 317 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.014

    0.014

    The layout barely moves while loading (CLS 0.014, good is under 0.1).

Images and page weight

4 to fix50
  • Page weight: 48.0 MB in 114 requests

    48.0 MB

    Your homepage downloads 48.0 MB in 114 requests on a phone: media 38.3 MB (4), images 5.7 MB (24) and scripts 1.9 MB (50). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    68951e2740d6bf819263bd56_originals-p-500.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 14 images in older formats

    14 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    124 KiB

    1 image is downloaded at several times the size a phone draws it, for example 6a69212a7df21b4a025c262c_DontBlockMyShineweb.jpeg at 1,280 px wide, shown at 359 px. Resized copies would save about 124 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (279 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 13.6 g of CO₂ per visit

    13.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 13.59 g of CO₂e: 1631.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9495
  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9269
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Shelby Dillon Studio | Home | Vibrant Coastal & Travel-Inspired Art”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (161 characters)

    Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 49 internal links, 8 external

    The homepage links to 49 pages on shelbydillonstudio.com and 8 external pages.

3 checks passed
  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.shelbydillonstudio.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.shelbydillonstudio.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (600 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix58
  • 2 linked pages are broken

    Your homepage links to https://www.shelbydillonstudio.com/all-products/studied-from-the-studio and https://www.shelbydillonstudio.com/all-products/studies-from-the-studio, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 8 pages share a title

    https://www.shelbydillonstudio.com/product-types/originals, https://www.shelbydillonstudio.com/product-types/prints, https://www.shelbydillonstudio.com/product-types/gifts, https://www.shelbydillonstudio.com/product-types/supplies, https://www.shelbydillonstudio.com/all-products/dont-block-my-shine-square-giclee-print and https://www.shelbydillonstudio.com/all-products/whats-up-dock-square-giclee-print and 2 others all use the title “Shelby Dillon Studio”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 10 pages without a meta description

    https://www.shelbydillonstudio.com/product-types/originals, https://www.shelbydillonstudio.com/product-types/prints, https://www.shelbydillonstudio.com/product-types/gifts, https://www.shelbydillonstudio.com/product-types/supplies, https://www.shelbydillonstudio.com/commissions and https://www.shelbydillonstudio.com/contact and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.shelbydillonstudio.com/commissions has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

3 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 3 small tap targets

    3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix72
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 50 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 176 words

    The homepage has only about 176 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop”, “Contact” and “Subscribe Now”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shelbydillonstudio.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics
Hosting
Webflow

Company

Headquarters
Durham

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 41 issues on shelbydillonstudio.com, including 14 speed issues, 6 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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