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shelf.io website review

Visit site (opens in a new tab)Reviewed 26 October 202629 issues · 77 checks

This review found 29 issues worth fixing on shelf.io, 7 of them high impact, across 77 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.1 sMay 9Oct 242.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.4 s
Aug 15, 20262.5 s
Aug 22, 20262.4 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
311 ms78 msMay 9Oct 24135 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026126 ms
May 16, 2026130 ms
May 23, 2026155 ms
May 30, 2026148 ms
Jun 6, 2026140 ms
Jun 13, 2026133 ms
Jun 20, 2026112 ms
Jun 27, 2026105 ms
Jul 4, 2026113 ms
Jul 11, 2026113 ms
Jul 18, 2026109 ms
Jul 25, 2026110 ms
Aug 1, 2026108 ms
Aug 8, 2026138 ms
Aug 15, 2026138 ms
Aug 22, 2026284 ms
Aug 29, 2026281 ms
Sep 5, 2026270 ms
Sep 12, 2026265 ms
Sep 19, 2026125 ms
Sep 26, 2026137 ms
Oct 3, 2026152 ms
Oct 10, 2026161 ms
Oct 17, 2026161 ms
Oct 24, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shelf.io (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shelf.io at 1.0 s1.0 s
  2. shelf.io at 2.1 s2.1 s
  3. shelf.io at 3.1 s3.1 s
  4. shelf.io at 4.2 s4.2 s
  5. shelf.io at 5.2 s5.2 s
  6. shelf.io at 6.3 s6.3 s
  7. shelf.io at 7.3 s7.3 s
  8. shelf.io at 8.4 s8.4 s

Speed

7 to fix60
  • Render-blocking requests

    1.4 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 855 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    1.9 MB

    14 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    650 ms · 162 KiB

    About 162 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 650 ms faster on a phone.

  • Minify JavaScript

    300 ms · 69 KiB

    69 KiB could be saved by minifying JavaScript.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 256 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    270 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 270 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (JSDelivr CDN, humblytics.com and Pardot), adding 285 KiB and 113 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your knowledge problem existed before AI. AI made it imposs…”. Most of its time is element render delay (2.3 s).

  • Time to Interactive: 8.9 s

    8.9 s

    The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 512 ms

    512 ms

    Scripts block taps and scrolling for 512 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 126 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 54 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 54 requests on a phone: images 2.0 MB (40), scripts 294 KiB (7) and fonts 63 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (84 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 83.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 7991
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 63 images in the HTML carry an alt attribute.

  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 58 internal links, 13 external

    The homepage links to 58 pages on shelf.io and 13 external pages.

8 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Eliminate bad data before it becomes the wrong answer. Next-generation knowledge and governance platform for accurate G…”.

  • One H1 headline

    Your main headline reads: “Your knowledge problem existed before AI.AI made it impossible to ignore.”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Shelf.io next-generation AI Agentic platform”.

  • Canonical URL set

    The canonical URL is https://shelf.io/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shelf.io/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,107 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://shelf.io/llms.txt (3 KiB, 11 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://shelf.io/news-and-press and https://shelf.io/resource/glovo-enters-hyper-growth-and-turns-to-shelf-to-scale-knowledge-management-enterprise-wide have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 small tap targets

    2 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix71
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 999 words of copy

    The homepage carries about 999 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Talk to an Expert”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Talk to an Expert”, “Read the quote” and “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks, 32 customer or partner logos and 8 trust badges.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shelf.io, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress

Hiring

Hiring
7 open roles
Teams
GTM (3), R&D (3), G&A (1)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on shelf.io, including 17 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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