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shellshockcbd.com website review
Visit site (opens in a new tab)Reviewed 7 November 202629 issues · 105 checks
This review found 29 issues worth fixing on shellshockcbd.com, 8 of them high impact, across 105 checks. The most urgent: main-thread work: 5.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #8,284 of 85,685 reviewed websitesbeats 87%
- #4,645 of 43,707 online storesbeats 85%
- #4,483 of 39,034 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 90 ms |
| May 23, 2026 | 92 ms |
| May 30, 2026 | 93 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 95 ms |
| Jul 18, 2026 | 95 ms |
| Jul 25, 2026 | 94 ms |
| Aug 1, 2026 | 93 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 94 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 100 ms |
| Sep 19, 2026 | 99 ms |
| Sep 26, 2026 | 100 ms |
| Oct 3, 2026 | 100 ms |
| Oct 10, 2026 | 103 ms |
| Oct 17, 2026 | 103 ms |
| Oct 24, 2026 | 101 ms |
| Oct 31, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.1 s
4.9 s
5.7 s
6.5 s
shellshockcbd.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 5.0 s
A phone's processor spends 5.0 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, alia-prod.com and rebuyengine.com and others), adding 3.1 MB and 1.2 s of main-thread time.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
707 KiBAbout 707 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 426 ms
426 msShopify costs a phone 426 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
alia-prod.com adds 394 ms
394 msalia-prod.com costs a phone 394 ms of main-thread work and 288 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,481 HTML elements
The page has 2,481 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rebuyengine.com adds 165 ms
165 msrebuyengine.com costs a phone 165 ms of main-thread work and 626 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 121 ms
121 msKlaviyo costs a phone 121 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 74 KiBAbout 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
222 KiB12 files are served with short cache lifetimes, so returning visitors download them again (222 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.
Legacy JavaScript
58 KiBPolyfills for old browsers add 58 KiB JavaScript that modern phones do not need.
Improve image delivery
43 KiB2 images could be 43 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 18.8 s
18.8 sThe page becomes fully interactive after 18.8 s. Good is under 3.8 s.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Total Blocking Time: 456 ms
456 msScripts block taps and scrolling for 456 ms in total while the page loads. Good is under 200 ms.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 90 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 345 requests
4.7 MBYour homepage downloads 4.7 MB in 345 requests on a phone: scripts 1.9 MB (157), media 1,001 KiB (1) and other files 872 KiB (139). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (53 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 161.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (Organization and Product) but with 2 problems, for example “Organization: logo is not an absolute URL ("//shellshockcbd.com/cdn/shop/t/49/assets/logo_300x.png?…”.
204 internal links, 8 external
The homepage links to 204 pages on shellshockcbd.com and 8 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Shop quality CBD oils from our veteran-owned brand. We share our test results and proudly employ veterans to support th…”.
One H1 headline
Your main headline reads: “Shell Shock CBD”.
Title: 43 characters
Your title is a healthy 43 characters: “Buy Quality, Affordable CBD Products Online”.
Canonical URL set
The canonical URL is https://shellshockcbd.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shellshockcbd.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,176 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
7 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://shellshockcbd.com/.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
Tap targets are thumb-sized
19 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://x.com/tryshellshock (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example http://facebook.com/shellshockcbd.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (shellshockcbd.com).
Valid certificate (46 days left)
The certificate from Let's Encrypt · YE2 verifies for shellshockcbd.com and is valid for another 46 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://shellshockcbd.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
shellshockcbd.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
shellshockcbd.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 7 years old
7 yearsshellshockcbd.com was registered in Oct 2019 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Oct 2031
shellshockcbd.com is registered until Oct 2031.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 707 words of copy
The homepage carries about 707 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP GUMMIES” and “TRY YOUR LUCK”.
13 calls to action
The homepage has 13 calls to action, for example “Shop”, “Get Started” and “SHOP GUMMIES”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be shellshockcbd.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:mailgun.org include:secureserver.net -all”.
DKIM signing found
A DKIM key is published (selector “k1” and “default”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Blockify Fraud Filter · Triplewhale · Klaviyo Email Marketing Sms · Regios Discounts · Inbox · Okendo · Rebuy Personalization Engine · Savedby Package Protection · Region Restrictions · Rivo Loyalty Rewards Referrals · Pushowl · goaffpro.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on shellshockcbd.com, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.