sheltermortgage.com website review

21 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.

About 265 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

5 images could be 430 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 58 (desktop: 82). Pages that score under 90 lose visitors before the first paint.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).

5 third-party services load with your homepage (Google Tag Manager, FullStory and Evergage and others), adding 566 KiB and 278 ms of main-thread time.

About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 105 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SHELTER MORTGAGE COMPANY Providing exceptional mortgages fo…”.

The first text or image appears after 7.1 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 35 requests on a phone: images 1.1 MB (7), scripts 622 KiB (12) and fonts 389 KiB (5). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example 998e9e2553dc257bf43f8c5b1b05da07fe08a75f.png at 500 px wide, shown at 150 px. Resized copies would save about 12 KiB.

2 images (132 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 72.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

Your meta description is only 54 characters: “Shelter Mortgage Company is a premier mortgage lender.”. 70 to 160 characters is enough to sell the click.

The homepage links to 20 pages on sheltermortgage.com and 6 external pages.

There is no https://www.sheltermortgage.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.sheltermortgage.com/knowledge-center has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 595 words of visible text.

Before a visitor clicks anything, the page loads FullStory, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.