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shhhowercap.com website review

Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 104 checks

This review found 39 issues worth fixing on shhhowercap.com, 17 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s957 msMay 16Oct 31988 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.0 s
May 30, 20261.0 s
Jun 6, 2026989 ms
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.0 s
Oct 24, 20261.0 s
Oct 31, 2026988 ms
Real-visitor tap response (INP)75th percentile, phones
92 ms59 msMay 16Oct 3171 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202663 ms
May 23, 202666 ms
May 30, 202670 ms
Jun 6, 202676 ms
Jun 13, 202679 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202688 ms
Jul 11, 202688 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202688 ms
Aug 8, 202684 ms
Aug 15, 202680 ms
Aug 22, 202678 ms
Aug 29, 202678 ms
Sep 5, 202678 ms
Sep 12, 202676 ms
Sep 19, 202679 ms
Sep 26, 202679 ms
Oct 3, 202679 ms
Oct 10, 202675 ms
Oct 17, 202671 ms
Oct 24, 202671 ms
Oct 31, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shhhowercap.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shhhowercap.com at 0.8 s0.8 s
  2. shhhowercap.com at 1.7 s1.7 s
  3. shhhowercap.com at 2.5 s2.5 s
  4. shhhowercap.com at 3.3 s3.3 s
  5. shhhowercap.com at 4.2 s4.2 s
  6. shhhowercap.com at 5.0 s5.0 s
  7. shhhowercap.com at 5.8 s5.8 s
  8. shhhowercap.com at 6.7 s6.7 s

shhhowercap.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix49
  • Use efficient cache lifetimes

    7.0 s · 795 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (795 KiB).

  • Reduce unused JavaScript

    4.1 s · 522 KiB

    About 522 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.

  • Render-blocking requests

    1.6 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    1.1 MB

    5 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, Clarity and Klaviyo and others), adding 1.1 MB and 837 ms of main-thread time.

  • Duplicated JavaScript

    500 ms · 109 KiB

    109 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 500 ms faster on a phone.

  • route.com adds 450 ms

    450 ms

    route.com costs a phone 450 ms of main-thread work and 717 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 378 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 112 KiB

    About 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

  • Minify CSS

    13 KiB

    13 KiB could be saved by minifying CSS.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 21.4 s

    21.4 s

    Your largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 21.7 s

    21.7 s

    The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 453 ms

    453 ms

    Scripts block taps and scrolling for 453 ms in total while the page loads. Good is under 200 ms.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 63 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 418 ms

    418 ms

    Real visitors wait 418 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix45
  • 1 image over 500 KB

    mothersday.gif weighs 8.7 MB. On a phone connection a single image that size takes seconds.

  • Page weight: 4.0 MB in 235 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 235 requests on a phone: images 1.7 MB (22), scripts 1.3 MB (70) and other files 819 KiB (128). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (8.7 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9292
  • [role="img"] and [role="image"] elements must have alternative text (3 elements)

    [role="img"] and [role="image"] elements must have alternative text: 3 elements on the page fail this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • 14 H1 headlines

    There are 14 <h1> headlines (“DO YOU WASH YOUR HAIR EVERY DAY?”, “DO YOU WASH YOUR HAIR EVERY DAY?” and “DOES YOUR LITTLE NEED ONE, TOO?”). One clear main headline is easier for people and search engines.

  • Meta description is long (315 characters)

    Your meta description is 315 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 52 internal links, 11 external

    The homepage links to 52 pages on shhhowercap.com and 11 external pages.

6 checks passed
  • Title: 54 characters

    Your title is a healthy 54 characters: “The Original SHHHOWERCAP® The Shower Cap Reinvented.TM”.

  • Canonical URL set

    The canonical URL is https://shhhowercap.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shhhowercap.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (774 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix69
  • 1 linked page is broken

    Your homepage links to /products/the-stunner, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 4 pages share a meta description

    /blogs/press, /collections/all-active-single-cap-skus, /collections/all and /products/digital-giftcard use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    /pages/about-us, /pages/90-days, /collections/all and /pages/tellallyourfriends have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-static.okendo.io/reviews-widget-plus/css/okendo-reviews-styles.ffe4027a.css' f…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://shhhowercap.com/products/the-stunner (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://shhhowercap.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (shhhowercap.com).

  • Valid certificate (62 days left)

    The certificate from Let's Encrypt · YE1 verifies for shhhowercap.com and is valid for another 62 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://shhhowercap.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    shhhowercap.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    shhhowercap.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 13 years old

    13 years

    shhhowercap.com was registered in Jul 2013 through Register.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2029

    shhhowercap.com is registered until Jul 2029.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 12-field form

    Your longest form asks for 12 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 480 words of copy

    The homepage carries about 480 words of visible text.

2 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop”, “Shop digital giftcards →” and “Shop the collection →”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be shhhowercap.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Klaviyo Email Marketing Sms · Okendo · Timesact Pre Order · Bf9af8d0 Opensend · Applovin Shop Integration · nfcube.com · shareasale.com · route.com · gorgias.chat · b-cdn.net · nofraud.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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