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shevoke.com website review

Visit site (opens in a new tab)Reviewed 27 October 202636 issues · 103 checks

This review found 36 issues worth fixing on shevoke.com, 7 of them high impact, across 103 checks. The most urgent: page weight: 24.5 MB in 477 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.1 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.4 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.4 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
169 ms85 msMay 9Oct 24159 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202696 ms
May 16, 202695 ms
May 23, 202698 ms
May 30, 202699 ms
Jun 6, 2026105 ms
Jun 13, 2026108 ms
Jun 20, 2026100 ms
Jun 27, 202696 ms
Jul 4, 202696 ms
Jul 11, 202696 ms
Jul 18, 202699 ms
Jul 25, 2026110 ms
Aug 1, 2026112 ms
Aug 8, 2026120 ms
Aug 15, 2026125 ms
Aug 22, 2026126 ms
Aug 29, 2026130 ms
Sep 5, 2026129 ms
Sep 12, 2026129 ms
Sep 19, 2026129 ms
Sep 26, 2026129 ms
Oct 3, 2026130 ms
Oct 10, 2026135 ms
Oct 17, 2026144 ms
Oct 24, 2026159 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shevoke.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shevoke.com at 1.1 s1.1 s
  2. shevoke.com at 2.2 s2.2 s
  3. shevoke.com at 3.3 s3.3 s
  4. shevoke.com at 4.4 s4.4 s
  5. shevoke.com at 5.5 s5.5 s
  6. shevoke.com at 6.6 s6.6 s
  7. shevoke.com at 7.7 s7.7 s
  8. shevoke.com at 8.8 s8.8 s

shevoke.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix50
  • Main-thread work: 9.8 s

    A phone's processor spends 9.8 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Google Tag Manager and others), adding 2.2 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    600 ms · 672 KiB

    About 672 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 78). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    150 ms · 311 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (311 KiB).

  • Improve image delivery

    461 KiB

    8 images could be 461 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Klaviyo adds 374 ms

    374 ms

    Klaviyo costs a phone 374 ms of main-thread work and 673 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 376 ms

    376 ms

    Shopify costs a phone 376 ms of main-thread work and 592 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 324 ms

    324 ms

    Google Tag Manager costs a phone 324 ms of main-thread work and 491 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 2,030 HTML elements

    The page has 2,030 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 229 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    40 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 40 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 78 but mobile only 50. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 11.7 s

    11.7 s

    Your largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 23.3 s

    23.3 s

    The page becomes fully interactive after 23.3 s. Good is under 3.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 59% slower for real visitors

    +59%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 96 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 573 ms

    573 ms

    Scripts block taps and scrolling for 573 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 189 ms

    189 ms

    Real visitors wait 189 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 532 ms

    532 ms

    Real visitors wait 532 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 24.5 MB in 477 requests

    24.5 MB

    Your homepage downloads 24.5 MB in 477 requests on a phone: media 19.1 MB (3), scripts 2.2 MB (193) and images 1.8 MB (41). Under 2 MB keeps phones on slow connections fast.

  • About 6.9 g of CO₂ per visit

    6.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.95 g of CO₂e: 833.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8993
  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Shevoke | Women's Sunglasses & Eyewear | Australia & International”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 116 internal links, 4 external

    The homepage links to 116 pages on shevoke.com and 4 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Discover Shevoke, Australian designed women's sunglasses and eyewear that balances form and function. Shop iconic frame…”.

  • One H1 headline

    Your main headline reads: “Shevoke”.

  • Canonical URL set

    The canonical URL is https://shevoke.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shevoke.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (830 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without an H1

    /collections/new-arrivals, /collections/shevoke-best-sellers-sunglasses-eyewear, /collections/zulu, /collections/gini, /collections/silon and /collections/signature-glasses and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 24 small tap targets

    24 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (shevoke.com).

  • Valid certificate (57 days left)

    The certificate from Let's Encrypt · YE2 verifies for shevoke.com and is valid for another 57 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://shevoke.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    shevoke.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    shevoke.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 13 years old

    13 years

    shevoke.com was registered in Jan 2013 through Dreamscape Networks International Pte Ltd. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2030

    shevoke.com is registered until Jan 2030.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 312 words of copy

    The homepage carries about 312 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “SHOP NOW”, “Shop All Signatures” and “Shop All”.

  • 26 short forms

    26 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be shevoke.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.migadu.com a mx ~all”.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on shevoke.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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