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shipmonk.com website review
Visit site (opens in a new tab)Reviewed 30 October 202628 issues · 79 checks
This review found 28 issues worth fixing on shipmonk.com, 12 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 8.0 s |
| May 16, 2026 | 7.3 s |
| May 23, 2026 | 7.2 s |
| May 30, 2026 | 7.9 s |
| Jun 6, 2026 | 8.7 s |
| Jun 13, 2026 | 9.1 s |
| Jun 20, 2026 | 9.9 s |
| Jun 27, 2026 | 9.7 s |
| Jul 4, 2026 | 9.4 s |
| Jul 11, 2026 | 9.5 s |
| Jul 18, 2026 | 9.7 s |
| Jul 25, 2026 | 10.3 s |
| Aug 1, 2026 | 10.9 s |
| Aug 8, 2026 | 11.7 s |
| Aug 15, 2026 | 11.3 s |
| Aug 22, 2026 | 10.6 s |
| Aug 29, 2026 | 9.9 s |
| Sep 5, 2026 | 9.5 s |
| Sep 12, 2026 | 10.5 s |
| Sep 19, 2026 | 11.8 s |
| Sep 26, 2026 | 12.0 s |
| Oct 3, 2026 | 11.7 s |
| Oct 10, 2026 | 10.3 s |
| Oct 17, 2026 | 7.8 s |
| Oct 24, 2026 | 7.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 237 ms |
| May 16, 2026 | 235 ms |
| May 23, 2026 | 240 ms |
| May 30, 2026 | 263 ms |
| Jun 6, 2026 | 280 ms |
| Jun 13, 2026 | 298 ms |
| Jun 20, 2026 | 308 ms |
| Jun 27, 2026 | 315 ms |
| Jul 4, 2026 | 327 ms |
| Jul 11, 2026 | 324 ms |
| Jul 18, 2026 | 329 ms |
| Jul 25, 2026 | 324 ms |
| Aug 1, 2026 | 314 ms |
| Aug 8, 2026 | 312 ms |
| Aug 15, 2026 | 312 ms |
| Aug 22, 2026 | 314 ms |
| Aug 29, 2026 | 319 ms |
| Sep 5, 2026 | 325 ms |
| Sep 12, 2026 | 325 ms |
| Sep 19, 2026 | 335 ms |
| Sep 26, 2026 | 333 ms |
| Oct 3, 2026 | 327 ms |
| Oct 10, 2026 | 326 ms |
| Oct 17, 2026 | 309 ms |
| Oct 24, 2026 | 321 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
2.1 s · 453 KiBAbout 453 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 1.0 MB and 1.0 s of main-thread time.
Use efficient cache lifetimes
450 ms · 296 KiB11 files are served with short cache lifetimes, so returning visitors download them again (296 KiB).
Google Tag Manager adds 637 ms
637 msGoogle Tag Manager costs a phone 637 ms of main-thread work and 659 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 346 ms. During a long task the page ignores taps.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,029 HTML elements
The page has 2,029 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.6 s
13.6 sYour largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FLEX ON YOUR BIGGEST PEAK YET. Demand spikes. New channels.…”.
Time to Interactive: 15.2 s
15.2 sThe page becomes fully interactive after 15.2 s. Good is under 3.8 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 632 ms
632 msScripts block taps and scrolling for 632 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.9 s
5.9 sVisually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 334 ms
334 msReal visitors wait 334 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 237 ms to 321 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 8.0 s to 7.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.6 g of CO₂ per visit
0.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 66.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.9 MB in 98 requests
1.9 MBYour homepage downloads 1.9 MB in 98 requests on a phone: scripts 1.1 MB (24), fonts 437 KiB (5) and images 158 KiB (8). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
13 form fields without a label
13 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 63 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
123 internal links, 12 external
The homepage links to 123 pages on shipmonk.com and 12 external pages.
8 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “ShipMonk is the leading 3PL for D2C ecommerce brands — fast fulfillment, 99.9% accuracy, and technology built to scale …”.
One H1 headline
Your main headline reads: “FLEX ON YOUR BIGGEST PEAK YET.”.
Title: 58 characters
Your title is a healthy 58 characters: “ShipMonk: Leading 3PL Fulfillment for D2C Ecommerce Brands”.
Canonical URL set
The canonical URL is https://www.shipmonk.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.shipmonk.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,426 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 49 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
13 pages without an H1
/fulfillment-solutions/b2b-fulfillment, /fulfillment-solutions/cross-border, /resources/fulfillment-locations, /fulfillment-solutions/marketplace-fulfillment, /fulfillment-solutions/bonded-warehouses and /fulfillment-solutions/customizations and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages with very little text
/fulfillment-solutions/bonded-warehouses, /fulfillment-solutions/customizations, /fulfillment-solutions/hazardous-materials and /fulfillment-solutions/shipping have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
7 pages slow to respond
/fulfillment-solutions/b2b-fulfillment, /fulfillment-solutions/cross-border, /fulfillment-solutions/marketplace-fulfillment, /fulfillment-solutions/hazardous-materials, /fulfillment-solutions/post-purchase and /fulfillment-solutions/shipping and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
A 8-field form
Your longest form asks for 8 fields (6 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,104 words of copy
The homepage carries about 1,104 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get a Quote” and “Talk to an Expert”.
14 calls to action
The homepage has 14 calls to action, for example “Contact Support”, “Get a Quote” and “Pricing”.
Social proof on the page
Social proof on the homepage: 10 testimonial or review blocks, 1 customer or partner logo and 10 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and HubSpot.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shipmonk.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- WP Engine
Hiring
- Hiring
- 70 open roles
- Teams
- Fulfillment Center Operations (22), Operations Management (22), Client Experience (8), Continuous Improvement (4)
- Job board
- greenhouse
Company
- Headquarters
- Fort Lauderdale
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on shipmonk.com, including 19 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.