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shopcgx.com website review
Visit site (opens in a new tab)Reviewed 4 November 202634 issues · 86 checks
This review found 34 issues worth fixing on shopcgx.com, 10 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #35,688 of 105,104 reviewed websitesbeats 60%
- #23,593 of 58,963 online storesbeats 53%
- #22,754 of 53,719 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 78 ms |
| May 23, 2026 | 78 ms |
| May 30, 2026 | 78 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 80 ms |
| Jun 20, 2026 | 84 ms |
| Jun 27, 2026 | 85 ms |
| Jul 4, 2026 | 84 ms |
| Jul 11, 2026 | 85 ms |
| Jul 18, 2026 | 85 ms |
| Jul 25, 2026 | 86 ms |
| Aug 1, 2026 | 85 ms |
| Aug 8, 2026 | 83 ms |
| Aug 15, 2026 | 82 ms |
| Aug 22, 2026 | 82 ms |
| Aug 29, 2026 | 82 ms |
| Sep 5, 2026 | 83 ms |
| Sep 12, 2026 | 84 ms |
| Sep 19, 2026 | 86 ms |
| Sep 26, 2026 | 86 ms |
| Oct 3, 2026 | 87 ms |
| Oct 10, 2026 | 87 ms |
| Oct 17, 2026 | 88 ms |
| Oct 24, 2026 | 88 ms |
| Oct 31, 2026 | 87 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.2 s · 792 KiBAbout 792 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,683 HTML elements
The page has 3,683 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (ZenDesk, Google Tag Manager and Facebook and others), adding 1.5 MB and 1.3 s of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
500 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
ZenDesk adds 443 ms
443 msZenDesk costs a phone 443 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 410 ms
410 msGoogle Tag Manager costs a phone 410 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 285 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
276 KiB18 files are served with short cache lifetimes, so returning visitors download them again (276 KiB).
Shopify adds 66 ms
66 msShopify costs a phone 66 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
20 ms · 14 KiB14 KiB could be saved by minifying JavaScript.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.8 s
7.8 sYour largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 19.1 s
19.1 sThe page becomes fully interactive after 19.1 s. Good is under 3.8 s.
Total Blocking Time: 710 ms
710 msScripts block taps and scrolling for 710 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 78 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 238 requests
3.0 MBYour homepage downloads 3.0 MB in 238 requests on a phone: scripts 1.7 MB (62), other files 772 KiB (125) and images 322 KiB (31). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (207 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
18 links without text
18 visible links have no text or label, so screen readers cannot say where they go.
Users should be able to zoom and scale the text up to 500% (1 element)
Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 228 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (168 characters)
Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
870 internal links, 12 external
The homepage links to 870 pages on shopcgx.com and 12 external pages.
5 checks passed
Title: 46 characters
Your title is a healthy 46 characters: “Coast Guard Exchange | Official Site – ShopCGX”.
Canonical URL set
The canonical URL is https://shopcgx.com/.
Structured data in place
Structured data found: BreadcrumbList.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shopcgx.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://shopcgx.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,089 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://shopcgx.com/collections/odu-uniform has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'layout') FeaturedCollectionsSection2.value (https://shopcgx.com/cdn/shop/t/554…”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
11 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 556 words of copy
The homepage carries about 556 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE SALE”.
116 calls to action
The homepage has 116 calls to action, for example “SHOP THE SALE”, “Shop Now” and “shop now”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopcgx.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Xcloud Search Filter · Forms · Madgic Checkout Validation · Bestpush · kxcdn.com · kount.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 62 open roles
- Job board
- adp
- Careers page
- shopcgx.com/pages/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on shopcgx.com, including 19 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.