shopcaterpillar.com website review

The page has 3,410 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

A phone's processor spends 2.0 s on main-thread work while loading, 719 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Optanon and rise-ai.com and others), adding 717 KiB and 375 ms of main-thread time.

22 files are served with short cache lifetimes, so returning visitors download them again (205 KiB).

About 192 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 163 ms. During a long task the page ignores taps.

2 images could be 104 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

8 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SHOP BEST SELLERS On-trend favorites that never compromise …”.

The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 148 ms to 184 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.4 MB in 167 requests on a phone: other files 683 KiB (81), scripts 655 KiB (54) and images 485 KiB (11). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Placeholder_Image_1_1200x.jpg at 1,200 px wide, shown at 342 px. Resized copies would save about 25 KiB.

2 images (142 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (91 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

33 visible links have no text or label, so screen readers cannot say where they go.

15 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

Your title is 83 characters, so Google will cut it off around 60: “Official Caterpillar® Gear Store | CAT® Hats, Jackets, Shirts – shopcaterpillar.com”.

Your meta description is 232 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (ItemList, Organization and WebSite) but with 2 problems, for example “Organization: missing name”.

The homepage links to 344 pages on shopcaterpillar.com and 17 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://shopcaterpillar.com/pages/our-faqs and https://shopcaterpillar.com/pages/shop-all-men have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://shopcaterpillar.com/collections/men, whose canonical is https://shopcaterpillar.com/collections/caterpillar-hats. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://shopcaterpillar.com/pages/customer-service, https://shopcaterpillar.com/pages/our-faqs, https://shopcaterpillar.com/pages/shop-all-men, https://shopcaterpillar.com/collections/mens, https://shopcaterpillar.com/collections/men-new-arrivals and https://shopcaterpillar.com/collections/mens-apparel and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://shopcaterpillar.com/collections/outwear, https://shopcaterpillar.com/collections/mens-bottom and https://shopcaterpillar.com/collections/hats-1 took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.

16 of 78 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 572 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 6 cookies (measured from a US location before any click).

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.