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shoperazorbits.com website review

Visit site (opens in a new tab)Reviewed 7 November 202627 issues · 73 checks

This review found 27 issues worth fixing on shoperazorbits.com, 7 of them high impact, across 73 checks. The most urgent: page weight: 9.9 MB in 365 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of shoperazorbits.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shoperazorbits.com at 0.4 s0.4 s
  2. shoperazorbits.com at 0.8 s0.8 s
  3. shoperazorbits.com at 1.1 s1.1 s
  4. shoperazorbits.com at 1.5 s1.5 s
  5. shoperazorbits.com at 1.9 s1.9 s
  6. shoperazorbits.com at 2.3 s2.3 s
  7. shoperazorbits.com at 2.6 s2.6 s
  8. shoperazorbits.com at 3.0 s3.0 s

Speed

5 to fix96
  • 4,982 HTML elements

    The page has 4,982 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    850 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Improve image delivery

    440 KiB

    8 images could be 440 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 901 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 242 ms

    242 ms

    Shopify costs a phone 242 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and b-cdn.net and others), adding 881 KiB and 498 ms of main-thread time.

  • Use efficient cache lifetimes

    186 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (186 KiB).

  • Reduce unused JavaScript

    156 KiB

    About 156 KiB of JavaScript is downloaded but never used on this page.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    20 KiB

    20 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Mobile performance score: 96

    96/100

    Your mobile performance score is 96. That is in Google's “good” band (90 and up).

  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Time to Interactive: 33.2 s

    33.2 s

    The page becomes fully interactive after 33.2 s. Good is under 3.8 s.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.035

    0.035

    The layout barely moves while loading (CLS 0.035, good is under 0.1).

  • Largest Contentful Paint: 1.5 s

    1.5 s

    Your largest element renders in 1.5 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Storewide Buy 3 Get 1 FREE & FREE Shipping”.

  • Total Blocking Time: 13 ms

    13 ms

    Scripts block the page for only 13 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix33
  • Page weight: 9.9 MB in 365 requests

    9.9 MB

    Your homepage downloads 9.9 MB in 365 requests on a phone: images 7.8 MB (68), scripts 988 KiB (144) and other files 857 KiB (134). Under 2 MB keeps phones on slow connections fast.

  • About 2.8 g of CO₂ per visit

    2.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.80 g of CO₂e: 335.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8991
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 142 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • Meta description is long (318 characters)

    Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (OfferCatalog, Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.shoperazorbits.com/search?q={search_term_string}")”.

  • 534 internal links, 12 external

    The homepage links to 534 pages on shoperazorbits.com and 12 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Shop Erazor Bits”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Shop Erazor Bits | Patriotic & US Military Apparel and Goods”.

  • Canonical URL set

    The canonical URL is https://www.shoperazorbits.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.shoperazorbits.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://www.shoperazorbits.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://www.shoperazorbits.com/collections/evil-clowns, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages without a meta description

    https://www.shoperazorbits.com/pages/rewards and https://www.shoperazorbits.com/pages/gift-guides have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://www.shoperazorbits.com/pages/rewards, https://www.shoperazorbits.com/pages/gift-guides, https://www.shoperazorbits.com/collections/military, https://www.shoperazorbits.com/collections/usmc, https://www.shoperazorbits.com/collections/army and https://www.shoperazorbits.com/collections/navy and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    24 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 64 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 51 words

    The homepage has only about 51 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact”, “Track My Order” and “Join our VIP Group”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 8 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shoperazorbits.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Klaviyo Email Marketing Sms · Inbox · Region Restrictions · cloudfront.net · govx.com · gorgias.chat · b-cdn.net · goaffpro.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 27 issues on shoperazorbits.com, including 8 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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