Website review, no card needed
shoperazorbits.com website review
Visit site (opens in a new tab)Reviewed 7 November 202627 issues · 73 checks
This review found 27 issues worth fixing on shoperazorbits.com, 7 of them high impact, across 73 checks. The most urgent: page weight: 9.9 MB in 365 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,318 of 105,350 reviewed websitesbeats 95%
- #1,725 of 59,150 online storesbeats 95%
- #1,676 of 53,897 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
4,982 HTML elements
The page has 4,982 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
850 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Improve image delivery
440 KiB8 images could be 440 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 901 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 242 ms
242 msShopify costs a phone 242 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and b-cdn.net and others), adding 881 KiB and 498 ms of main-thread time.
Use efficient cache lifetimes
186 KiB19 files are served with short cache lifetimes, so returning visitors download them again (186 KiB).
Reduce unused JavaScript
156 KiBAbout 156 KiB of JavaScript is downloaded but never used on this page.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.
Reduce unused CSS
66 KiBAbout 66 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
20 KiB20 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Mobile performance score: 96
96/100Your mobile performance score is 96. That is in Google's “good” band (90 and up).
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 33.2 s
33.2 sThe page becomes fully interactive after 33.2 s. Good is under 3.8 s.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.035
0.035The layout barely moves while loading (CLS 0.035, good is under 0.1).
Largest Contentful Paint: 1.5 s
1.5 sYour largest element renders in 1.5 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Storewide Buy 3 Get 1 FREE & FREE Shipping”.
Total Blocking Time: 13 ms
13 msScripts block the page for only 13 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 9.9 MB in 365 requests
9.9 MBYour homepage downloads 9.9 MB in 365 requests on a phone: images 7.8 MB (68), scripts 988 KiB (144) and other files 857 KiB (134). Under 2 MB keeps phones on slow connections fast.
About 2.8 g of CO₂ per visit
2.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.80 g of CO₂e: 335.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (8 elements)
ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 142 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (318 characters)
Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (OfferCatalog, Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.shoperazorbits.com/search?q={search_term_string}")”.
534 internal links, 12 external
The homepage links to 534 pages on shoperazorbits.com and 12 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Shop Erazor Bits”.
Title: 60 characters
Your title is a healthy 60 characters: “Shop Erazor Bits | Patriotic & US Military Apparel and Goods”.
Canonical URL set
The canonical URL is https://www.shoperazorbits.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.shoperazorbits.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://www.shoperazorbits.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://www.shoperazorbits.com/collections/evil-clowns, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages without a meta description
https://www.shoperazorbits.com/pages/rewards and https://www.shoperazorbits.com/pages/gift-guides have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://www.shoperazorbits.com/pages/rewards, https://www.shoperazorbits.com/pages/gift-guides, https://www.shoperazorbits.com/collections/military, https://www.shoperazorbits.com/collections/usmc, https://www.shoperazorbits.com/collections/army and https://www.shoperazorbits.com/collections/navy and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
24 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 64 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 51 words
The homepage has only about 51 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
9 calls to action
The homepage has 9 calls to action, for example “Contact”, “Track My Order” and “Join our VIP Group”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 8 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shoperazorbits.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Blockify Fraud Filter · Klaviyo Email Marketing Sms · Inbox · Region Restrictions · cloudfront.net · govx.com · gorgias.chat · b-cdn.net · goaffpro.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on shoperazorbits.com, including 8 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.