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shopetee.com website review
Visit site (opens in a new tab)Reviewed 7 November 202632 issues · 82 checks
This review found 32 issues worth fixing on shopetee.com, 11 of them high impact, across 82 checks. The most urgent: main-thread work: 7.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,145 of 105,311 reviewed websitesbeats 77%
- #12,367 of 59,150 online storesbeats 73%
- #12,006 of 53,897 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 151 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 159 ms |
| Jun 13, 2026 | 161 ms |
| Jun 20, 2026 | 164 ms |
| Jun 27, 2026 | 171 ms |
| Jul 4, 2026 | 173 ms |
| Jul 11, 2026 | 177 ms |
| Jul 18, 2026 | 178 ms |
| Jul 25, 2026 | 178 ms |
| Aug 1, 2026 | 179 ms |
| Aug 8, 2026 | 185 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 194 ms |
| Aug 29, 2026 | 195 ms |
| Sep 5, 2026 | 195 ms |
| Sep 12, 2026 | 196 ms |
| Sep 19, 2026 | 197 ms |
| Sep 26, 2026 | 203 ms |
| Oct 3, 2026 | 200 ms |
| Oct 10, 2026 | 199 ms |
| Oct 17, 2026 | 198 ms |
| Oct 24, 2026 | 194 ms |
| Oct 31, 2026 | 196 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.9 s
5.1 s
6.4 s
7.7 s
9.0 s
10.3 s
Speed
Main-thread work: 7.8 s
A phone's processor spends 7.8 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,689 HTML elements
The page has 3,689 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 2.1 MB and 1.4 s of main-thread time.
Improve image delivery
1.6 MB31 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Reduce unused JavaScript
150 ms · 639 KiBAbout 639 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
450 ms · 95 KiBAbout 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 445 ms
445 msGoogle Tag Manager costs a phone 445 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 338 ms
338 msShopify costs a phone 338 ms of main-thread work and 961 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 272 ms. During a long task the page ignores taps.
Klaviyo adds 233 ms
233 msKlaviyo costs a phone 233 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
72 KiBPolyfills for old browsers add 72 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
53 KiB12 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 27.9 s
27.9 sThe page becomes fully interactive after 27.9 s. Good is under 3.8 s.
Speed Index: 7.1 s
7.1 sVisually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 151 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 516 ms
516 msScripts block taps and scrolling for 516 ms in total while the page loads. Good is under 200 ms.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 172 ms
172 msReal visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 718 ms
718 msReal visitors wait 718 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.1 MB in 525 requests
6.1 MBYour homepage downloads 6.1 MB in 525 requests on a phone: images 2.6 MB (49), scripts 2.2 MB (260) and other files 1,015 KiB (172). Under 2 MB keeps phones on slow connections fast.
About 1.7 g of CO₂ per visit
1.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.72 g of CO₂e: 206.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“FROM THE EARTH, BACK TO THE EARTH.”, “WE PACK AND SHIP EVERYTHING PLASTIC-FREE” and “90 DAY MONEY BACK GUARANTEE!”). One clear main headline is easier for people and search engines.
Meta description is long (227 characters)
Your meta description is 227 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
148 internal links, 6 external
The homepage links to 148 pages on shopetee.com and 6 external pages.
5 checks passed
Title: 63 characters
Your title is a healthy 63 characters: “Say Goodbye to Plastic | Zero Waste, Plastic Free Living | ETEE”.
Canonical URL set
The canonical URL is https://www.shopetee.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.shopetee.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,871 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.shopetee.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://www.shopetee.com/collections/all-collections, https://www.shopetee.com/collections/laundry, https://www.shopetee.com/collections/beautypods, https://www.shopetee.com/collections/dish-cleaning, https://www.shopetee.com/collections/smile-care and https://www.shopetee.com/collections/bath-body and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://www.shopetee.com/pages/blogs, https://www.shopetee.com/pages/about, https://www.shopetee.com/pages/frequently-asked-questions and https://www.shopetee.com/pages/product-instructions have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343110888&Ver=2&mid=ea05adb3-22e7-4132-a269-3481abf8e911&bo=1&sid=940a6fc0da7b11f192c8f9d3d090eed9&vid=940a9040da7b11f187b3ad291b7c2ea9&vids=1&msclkid=N&pi=918639831&l.
6 small tap targets
6 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load script”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 605 words of copy
The homepage carries about 605 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “START SHOPPING”.
8 calls to action
The homepage has 8 calls to action, for example “Shop”, “Contact Us” and “Shop Expand menu”.
28 short forms
28 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, 8 customer or partner logos, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopetee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Simprosys Google Shopping Feed · Sc Easy Redirects · Blocky Fraud Blocker · Klaviyo Email Marketing Sms · Minmaxify Order Limits · Wingify · Stape Remix · Simple Bundle · zigpoll.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Oshawa
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on shopetee.com, including 17 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.