shopglow.com website review

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

About 86 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 470 ms faster on a phone.

10 files are served with short cache lifetimes, so returning visitors download them again (129 KiB).

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

7 images could be 227 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

8 third-party services load with your homepage (rise-ai.com, Klaviyo and Shopify and others), adding 291 KiB and 104 ms of main-thread time.

1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Shop What's New”.

Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 7.6 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.2 MB in 244 requests on a phone: other files 1,012 KiB (164), images 656 KiB (23) and scripts 448 KiB (48). Under 2 MB keeps phones on slow connections fast.

Your_paragraph_text_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

2 elements hidden from screen readers can still receive keyboard focus.

2 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 171 pages on shopglow.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://shopglow.com/collections/best-sellers-1, https://shopglow.com/collections/new-arrivals, https://shopglow.com/collections/christmas, https://shopglow.com/collections/ornaments, https://shopglow.com/collections/gifts-for-her and https://shopglow.com/collections/gifts-for-kids and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://shopglow.com/collections/candles/Candles, whose canonical is https://shopglow.com/collections/candles/candles. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://shopglow.com/collections/best-sellers-1, https://shopglow.com/collections/new-arrivals, https://shopglow.com/collections/christmas, https://shopglow.com/collections/ornaments, https://shopglow.com/collections/gifts and https://shopglow.com/collections/gifts-for-her and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://shopglow.com/collections/best-sellers-1, https://shopglow.com/collections/new-arrivals, https://shopglow.com/collections/christmas, https://shopglow.com/collections/ornaments and https://shopglow.com/collections/gifts-for-kids took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 93 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 241 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.