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shophovertech.com website review
Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 75 checks
This review found 33 issues worth fixing on shophovertech.com, 10 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #90,303 of 107,794 reviewed websitesbeats 14%
- #54,855 of 61,024 online storesbeats 8%
- #50,891 of 55,687 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.1 s
2.6 s
3.0 s
3.4 s
Speed
Reduce unused JavaScript
1.4 s · 413 KiBAbout 413 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 890 ms. During a long task the page ignores taps.
Improve image delivery
650 ms · 171 KiB8 images could be 171 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Use efficient cache lifetimes
650 ms · 140 KiB7 files are served with short cache lifetimes, so returning visitors download them again (140 KiB).
Render-blocking requests
650 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Reduce unused CSS
450 ms · 82 KiBAbout 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
tidio.co adds 137 ms
137 mstidio.co costs a phone 137 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 third-party services on the page
6 third-party services load with your homepage (tidio.co, nice-team.net and Marker and others), adding 978 KiB and 323 ms of main-thread time.
Minify JavaScript
150 ms · 44 KiB44 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.7 s
9.7 sYour largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Sit-to-Stand”.
Time to Interactive: 9.7 s
9.7 sThe page becomes fully interactive after 9.7 s. Good is under 3.8 s.
Total Blocking Time: 932 ms
932 msScripts block taps and scrolling for 932 ms in total while the page loads. Good is under 200 ms.
Speed Index: 7.0 s
7.0 sVisually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 10.7 MB in 196 requests
10.7 MBYour homepage downloads 10.7 MB in 196 requests on a phone: media 8.1 MB (3), scripts 1,014 KiB (43) and other files 985 KiB (120). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (78 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.0 g of CO₂ per visit
3.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.02 g of CO₂e: 362.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (9 elements)
Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 15 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (13 characters)
Your title is only 13 characters: “ShopHoverTech”. Between 30 and 65 characters leaves room to say what you do and for whom.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
74 internal links, 2 external
The homepage links to 74 pages on shophovertech.com and 2 external pages.
7 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “The easiest way to order Molift floor lifts, ceiling lifts and sit-to-stand aids, as well as Etac Clean and Swift mobil…”.
One H1 headline
Your main headline reads: “Welcome to ShopHoverTech, an Etac Company”.
Canonical URL set
The canonical URL is https://shophovertech.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shophovertech.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (465 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://shophovertech.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://shophovertech.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://shophovertech.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
7 pages without a meta description
https://shophovertech.com/collections/all, https://shophovertech.com/blogs/news, https://shophovertech.com/pages/literature, https://shophovertech.com/pages/ai-product-support, https://shophovertech.com/customer_authentication/redirect and https://shophovertech.com/collections/sling-collection and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages without an H1
https://shophovertech.com/pages/literature, https://shophovertech.com/customer_authentication/redirect, https://shophovertech.com/collections/molift-and-etac-sit-to-stand, https://shophovertech.com/collections/molift-floor-lifts, https://shophovertech.com/collections/ceiling-lifts and https://shophovertech.com/collections/sling-collection and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
15 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 274 words of copy
The homepage carries about 274 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shophovertech.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Bundler Bundles App · Warnify Pro Warnings · Hulk Form Builder · Product Warnings · nice-team.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on shophovertech.com, including 15 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.