shopkhoi.com website review

A phone's processor spends 5.4 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,084 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

37 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

8 third-party services load with your homepage (Shopify, klarnacdn.net and Klaviyo and others), adding 3.5 MB and 1.3 s of main-thread time.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

About 793 KiB of JavaScript is downloaded but never used on this page.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

Shopify costs a phone 389 ms of main-thread work and 918 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 files are served with short cache lifetimes, so returning visitors download them again (376 KiB).

alia-prod.com costs a phone 212 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 229 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

145 KiB could be saved by minifying JavaScript.

About 57 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need.

9 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 94 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 227 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 8.0 MB in 410 requests on a phone: images 4.2 MB (52), scripts 2.0 MB (111) and other files 1.3 MB (219). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.27 g of CO₂e: 272.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 tap targets are too small or too close together to hit reliably with a finger.

Some lists contain elements other than list items, which screen readers announce wrongly.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 149 pages on shopkhoi.com and 4 external pages.

https://www.shopkhoi.com/products/ture-earring is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.shopkhoi.com/collections/bags-accessories and https://www.shopkhoi.com/pages/the-sample-sale-november-14-15 have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.shopkhoi.com/collections/new-releases, https://www.shopkhoi.com/collections/earrings, https://www.shopkhoi.com/collections/rings, https://www.shopkhoi.com/collections/bracelets, https://www.shopkhoi.com/collections/necklaces and https://www.shopkhoi.com/collections/brooches and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

35 of 94 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 841 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 26 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.