shopknotty.ca website review

6 images could be 488 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

7 files are served with short cache lifetimes, so returning visitors download them again (207 KiB).

About 238 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.1 s on main-thread work while loading, 765 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Yotpo, rechargecdn.com and Klaviyo and others), adding 660 KiB and 400 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.

About 27 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.1 s. Good is under 3.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Your homepage downloads 2.4 MB in 203 requests on a phone: other files 749 KiB (89), scripts 707 KiB (60) and images 705 KiB (25). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example logo-pink.png at 3,070 px wide, shown at 79 px. Resized copies would save about 65 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 82.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 18 elements on the page fail this check, rated minor by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 25 characters: “Knotty | Home – Knotty CA”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 293 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 27 pages on shopknotty.ca and 9 external pages.

https://www.shopknotty.ca/collections/shop-all, https://www.shopknotty.ca/collections/shop-subscription, https://www.shopknotty.ca/pages/faq, https://www.shopknotty.ca/collections/all, https://www.shopknotty.ca/collections/all-underwear and https://www.shopknotty.ca/collections/classic-boxers and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.shopknotty.ca/pages/about-us and https://www.shopknotty.ca/pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.shopknotty.ca/pages/size-guide has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

9 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'element')”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 155 words of visible text; thin pages give Google and first-time buyers little to go on.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 24 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.