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shopmaluma.com website review

Visit site (opens in a new tab)Reviewed 10 November 202628 issues · 72 checks

This review found 28 issues worth fixing on shopmaluma.com, 9 of them high impact, across 72 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s888 msMay 23Nov 7983 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026922 ms
May 30, 2026943 ms
Jun 6, 2026937 ms
Jun 13, 2026947 ms
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.0 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Nov 7, 2026983 ms
Real-visitor tap response (INP)75th percentile, phones
112 ms66 msMay 23Nov 7107 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202672 ms
Jul 11, 202685 ms
Jul 18, 202671 ms
Jul 25, 202671 ms
Aug 1, 202676 ms
Aug 8, 202679 ms
Aug 15, 202679 ms
Aug 22, 202683 ms
Aug 29, 202685 ms
Sep 12, 202699 ms
Sep 19, 202694 ms
Nov 7, 2026107 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shopmaluma.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shopmaluma.com at 0.6 s0.6 s
  2. shopmaluma.com at 1.2 s1.2 s
  3. shopmaluma.com at 1.7 s1.7 s
  4. shopmaluma.com at 2.3 s2.3 s
  5. shopmaluma.com at 2.9 s2.9 s
  6. shopmaluma.com at 3.5 s3.5 s
  7. shopmaluma.com at 4.0 s4.0 s
  8. shopmaluma.com at 4.6 s4.6 s

Speed

8 to fix64
  • Improve image delivery

    9.2 s · 1.8 MB

    2 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.2 s faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    460 ms · 83 KiB

    About 83 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 460 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Klaviyo, 9gtb.com and Shopify and others), adding 3.6 MB and 156 ms of main-thread time.

  • cloudfront.net adds 0 ms

    0 ms

    cloudfront.net costs a phone 0 ms of main-thread work and 3.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,770 HTML elements

    The page has 2,770 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 107 ms

    107 ms

    Klaviyo costs a phone 107 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 34 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (34 KiB).

  • Render-blocking requests

    100 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 58 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 479 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 25.0 s

    25.0 s

    Your largest element takes 25.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 25.1 s

    25.1 s

    The page becomes fully interactive after 25.1 s. Good is under 3.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 72 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 10 ms

    10 ms

    Scripts block the page for only 10 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix64
  • Page weight: 5.3 MB in 225 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 225 requests on a phone: images 3.7 MB (22), other files 774 KiB (98) and scripts 580 KiB (76). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    LxVRedTeeBack1200x1200.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (117 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9597
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9275
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (21 characters)

    Your title is only 21 characters: “Maluma Official Store”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 45 internal links, 8 external

    The homepage links to 45 pages on shopmaluma.com and 8 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://shop.maluma.online/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shop.maluma.online/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,154 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://shop.maluma.online/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://shop.maluma.online/collections/from-the-archives has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 small tap targets

    3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 309 words of copy

    The homepage carries about 309 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign Up!”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shopmaluma.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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